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Apple executive: the experience of Vision Pro is shocking, but it doesn't feel like wearing it.

2025-01-16 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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CTOnews.com, Sept. 4 (Xinhua)-- Apple's Vision Pro headset will be released next year, an innovative product that provides an immersive space experience. To make the device a success, Apple needs not only to attract consumers' desire to buy, but also to persuade developers to create interesting third-party apps for it. Susan Prescott, vice president of developer relations at Apple, and Steve Sinclair, senior director of product marketing at Vision Pro, as well as some developers spoke to Digital Trends about the device's current status and future plans.

It is important for developers to experience the hardware performance of Vision Pro first-hand. Prescott said that the developer lab activities that have been carried out have achieved "extremely high triple-digit customer satisfaction". According to Sinclair, "these experiences will inspire developers to create their own applications." Sinclair also revealed that SDK downloads "exceeded our expectations."

Apple also has a series of solutions to attract more developers to the Vision Pro platform, including headline borrowing, compatibility assessment and other online resources. "not only do we want Vision Pro to have a lot of apps available, but we also want them to run well," Prescott said. Apple also provides development tools such as Xcode and SwiftUI to make it easy for existing developers and beginners to get started.

For consumers, the Vision Pro sells for as much as $3499 (CTOnews.com Note: currently about 25438 yuan), which is no small challenge. "We found that when people wear Vision Pro for the first time, they are shocked by the novel space experience in front of them, and they often forget that they are actually wearing a device," Sinclair said. In order to convince consumers, Sinclair believes that the key is to showcase these experiences and prove that Vision Pro can provide a great experience. As for why the Vision Pro does not use a controller, Apple says it is to allow consumers to operate in ways they are familiar with, such as eyes, hands and sound.

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