Shulou(Shulou.com)11/24 Report--

On September 2, the private sharing meeting of Youku Intelligent Partners with the theme of "gathering peers full-screen win-win" came to a successful conclusion in MGM, MGM, Macao, China. Cao Wei, general manager of Youku Intelligence, attended the event to explore new opportunities for the healthy development of the industry and channels with key partners from all over the country.

Youku Intelligence: cool Meow TV OS + Tmall Magic screen / Magic Box OTT soft and hard drive ecological formation

At the event, Cao Wei, general manager of Youku Intelligence, said: "Youku Intelligent integrates Cool Meow TV OS and hardware brand Tmall Magic screen and Tmall Magic Box to form an ecological layout with both soft and hard drives. It is the only intelligent manufacturing enterprise under Ali Entertainment Group, trying to create more good products and build bridges between entertainment services and users. On the user side, Youku Intelligent friendly launched OTT differentiated service capabilities such as "Super rights of lifetime members of cool meow equipment for super products", "offline frame sharing", "living payment and takeout", forming a unique solution for the industry integrating content, service and hardware. This allows Youku Intelligence to quickly build a new competition quadrant in the OTT industry promotion competition. "

(Cao Wei, General Manager of Youku Intelligence)

In the highly competitive OTT track, content volume, technology more volume, Youku intelligence to win the future is the key to quality technology and soft and hard drive to create the ultimate product comprehensive experience. Liu Zhenlei, director of Youku Intelligent products, focused on the popular word-of-mouth products Tmall magic screen N2 and W1, which are equipped with life-long membership rights of cool meow equipment. Among them, Youku Intelligent products, represented by Tmall Magic screen N2, adopt the industry-leading Texas Instruments DLP display technology solution, which integrates the capabilities of the industry's top supply chain, which is the same as 90% of the global digital movie screen display technology, coupled with Youku massive content, so that users can enjoy a more extreme audio-visual experience and more innovative interactive games.

(Liu Zhenlei, Director of Intelligent products of Youku)

Youku smart device is equipped with the new OTT eco-aggregation operating system Cool Meow TVOS, and its large-screen games, fitness, intelligent voice, shortcut island and many other applications and operation experiences allow consumers to unlock more and more convenient home entertainment scenes, set a new benchmark for home audio and video entertainment experience solutions, and build a core of differentiation competitiveness of Youku Intelligence.

Youku Intelligence will combine the general trend to create popular styles and create more new business possibilities.

"Youku can not only bring good content to users, but also a good business for everyone. The hard-and-soft solution is our natural genetic advantage and points out the direction of our future journey. Dual drive of products and brands: shaping leading the industry, high-flying brand products is the core strategy under the major policy," said Jiao Binghui, sales director of Youku Intelligence.

(Jiao Binghui, Director of Intelligent sales of Youku)

Youku intelligent marketing person Li Xiaofeng's sharing theme is "gathering strength peer full-screen" camp ", its" content is king "," brand rejuvenation "," big screen marketing resource ecology "," children's brand integration "four trump card form, showing Youku intelligent marketing side integration Ali entertainment, Youku brand mind and resources, enabling OTT hardware marketing transformation, and channels to win the strength and confidence of the consumer market. It also said that in the future, Youku Intelligence will continue to integrate ecological advantages such as Ali entertainment, by deepening the linkage between content field and hardware ecological field, and magnifying the integrity of the ecological advantage mind of science and technology + quality + soft and hard content synergy. Bring more new business possibilities to the channel.

(Li Xiaofeng, head of Youku Intelligent Market)

The scene also invited Youku popular high-quality audio ensemble "the Song of the play" producer Yang Ming, she said that Tmall magic box, Tmall magic screen high-quality large screen products have become a bridge between content and users, so that the audio-visual charm of the ensemble has been more extreme amplification; and believe that more Youku popular style content will actively integrate the IP mind and traffic, for Youku intelligence coruscate a more powerful brand potential energy.

(Yang name, producer of "A good Song of the play")

In addition, many partners, such as Chen Jian, CEO of Hangzhou Guanmei Intelligent Control equipment Co., Ltd., and Yao Xijun, CEO of Shenzhen Leaf Technology Co., Ltd., also expressed their support for Youku Intelligence at the scene, frankly saying that they hoped to form closer cooperation with Youku Intelligence in the future, help each other, and build a win-win situation.

(from left to right: Chen Jianwei, general manager of Changchun Mingheng Technology Co., Ltd., Sun Feng, general manager of Hangzhou Fengtiao Yushun Technology Co., Ltd., Chen Jian, CEO of Hangzhou Guanmei Intelligent Control equipment Co., Ltd., Yao Xijun, CEO of Shenzhen Leaf Technology Co., Ltd., Zhang Genqun, general manager of Shenyang Liyuan Intelligent Network Technology Co., Ltd.)

Through the form of private meetings, Youku Intelligence and partners to establish closer communication and trust, but also a more in-depth understanding of customers and channel demands. In the future, Youku Intelligence will continue to strengthen the linkage, peer building dreams, with continuous innovative product strength and marketing play and potential energy, bring more product solutions, and more partners to achieve win-win results.

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