Shulou(Shulou.com)11/24 Report--

The TV "waterfall wall", which is almost as tall as two people and spliced together by three giant screens, visually declares the super-large area of the 98-inch QLED TV and the visual impact of the ultra-thin body.

A row of dolls on the top of the head, shaped like a TV rack, attracts passers-by to stop to shoot and admire the warm beauty of industrial design.

The top 8K TV hangs on the wall with an amazing frame only a few millimeters wide, and the high-contrast demonstration shows off its amazing backlight control technology.

In addition, in an art museum-style "darkroom", the picture frames on the walls are switching to display one of the world's classic paintings. Even if you take a closer look, it is hard to believe that this device with a unique wooden frame and matte paper display effect is a TV.

At the end of August 2023, a small "experience hall" of Samsung TV sprang up in the L1 atrium of Tiandi South Pavilion, the most prosperous commercial center in Wuhan. Inside, in several different style areas, you can experience a variety of Samsung's flagship televisions and display products up close.

From the 98-inch Q80Z new giant screen TV to The Serif Picture Art TV, the top 8K Neo QLED TV, The Frame Wall Art TV, to OLED TV specially optimized for large screen games, and The Freestyle Samsung Smart Projector. In this scattered space, a number of flagship display products from Samsung are showing their distinctive charm to everyone passing by.

This is not Samsung's first "big show", and many people have been amazed before.

This summer, Samsung has successively conducted large-scale public displays of all kinds of top TV products in many cities and on different occasions.

For example, in June this year, they created a game experience exhibition with the theme of "dominate and enjoy love" at the Guangzhou Nuclear Fusion Game Festival. Through the live experience of many different types of games, Samsung vividly demonstrated the native ultra-low latency and high score of 4K 144Hz in shooting games, the giant screen immersion experience of Samsung 8K QLED TV in RPG games, and the rich content advantages of Samsung's exclusive Tizen system in built-in cloud gaming services.

For example, in July this year, Samsung Big Screen TV Pop-up event was unveiled in Beijing. At this event, countless live audience felt the 4K AI image enhancement effect brought by Samsung Neuron Quantum Dot processor at close range. And the imaginative magnetic replaceable frame design of Samsung The Frame wall painting art TV makes people who experience it up close again and again.

In addition, Samsung held related events in Chongqing and Xi'an from July to August this year. Many visitors were amazed at the achievements of Samsung's self-developed Tizen TV system in terms of security and software ecology, or at the ingenious idea that The Serif Picture Art TV designed the NFC area on the top "shelf" to facilitate mobile phone matching.

The wonderful projection space composed of multiple The Freestyle intelligent projectors has also attracted many passers-by to stop. These smart projectors are either placed on the table, projected on the ceiling, hung on the wall, projected lifelike animation on the dinner plate, or placed on the ground to create a wonderful image of the flickering fire.

Why are Samsung's display devices always so outstanding? Industrial chain and technology accumulation are the deep factors.

I have to say that Samsung's recent activities on its televisions and display devices have undoubtedly made many consumers feel its amazing product power up close. It also visually shows their technology accumulation and product lineup in the field of television and display.

But if you compare and analyze the contents of these displays across the industry, you will find that they do not seem to be as simple as they seem.

On the one hand, Samsung displays so many types of products and technologies involved, which is undoubtedly different from the conventional practice of most home appliances on the market, especially TV manufacturers, which focus on one or two types of display technology.

On the other hand, Samsung also has many obvious characteristics in terms of specific product design and performance. Taking 8K QLED TV as an example, Samsung chose advanced algorithms developed by itself, which are closer to the real use scene, as their main promotion object.

When consumers notice on Samsung 8K QLED TVs that although these top TVs "do not advertise" the number of backlights, the actual halo control performance and the actual perception contrast are significantly better, in fact, it has already constituted a very persuasive publicity effect. This not only intuitively shows that Samsung 8K QLED TV has a higher probability in the actual hardware configuration, but also shows the calmness and reserve of the industry's leading brand.

So how does Samsung do this? First of all, we must see that a solid foundation of the upstream industrial chain is undoubtedly their greatest advantage. On the one hand, Samsung has a variety of panel types, including QLED, OLED, and even MicroLED, which makes them less limited in panel selection and always gives priority to the most advanced panels with the best quality of detail.

On the other hand, Samsung also has self-research and self-production capabilities in many aspects, such as chip semiconductors, AI algorithms, audio materials and acoustic technology, and its exclusive neuron quantum dot processor can achieve unimaginable OTS sound and picture tracking and depth-of-field enhancement based on object recognition on similar products.

More importantly, Samsung did not choose to rely solely on hardware on the premise of holding the industrial chain and capacity advantage. Their product design is not for self-moving "show off skills", nor is it simply for the sake of market publicity to "pile up materials" and "create parameters". On the contrary, Samsung's product design first takes into account the actual needs of users, the actual situation of industry and content sources, and on this basis, organically combines its own advanced hardware with software algorithms accumulated over the years. the aim is to provide consumers with truly perceptible and better actual sound and painting performance.

Ranking first for 17 years in a row, Samsung TV deserves its success.

According to statistics released by Omdia, Samsung TV still ranks first in the global TV market share in the first quarter of 2023.

Why has Samsung been the leader for such a long time? From a statistical point of view, there may be two key factors that enable them to stay ahead or even continue to widen the gap between their rivals. First, they have a very rich product composition, with QLED, OLED, Lifestyle and other different product forms, in the selectivity is significantly ahead of competitors.

The second point is that Samsung has high consumer recognition in the QLED TV market. In fact, according to statistics, Samsung accounted for 57.5% of the 3.73 million QLED TVs sold worldwide in the first quarter of 2023.

So this actually corresponds to the fact mentioned earlier, that is, Samsung itself not only has the advantages of production capacity and diversification brought about by a strong industrial chain, but also really "eats through" the technology by virtue of in-depth self-research, rather than staying at the superficial stage of reactor parameters.

Because of this, when consumers really see and touch Samsung TVs and buy them home, they will easily feel that Samsung TVs have different detailed design and sound and painting experience from other products. it has a completely different system ecology and content construction, and even has a substantial lead over other competitors in terms of aesthetic design, functional compatibility, system maintenance and upgrading during long-term use.

Under such circumstances, how can Samsung TV not be recognized by consumers, and how can their various public display activities not attract a large crowd of onlookers every time?

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