Shulou(Shulou.com)11/24 Report--

On September 2, the 2023 China International Trade in Services Fair (hereinafter referred to as "Service Trade Fair"), jointly sponsored by the Ministry of Commerce of the people's Republic of China and the Beijing Municipal people's Government, was held in Beijing. This year, more than 2200 enterprises participated offline, and 75 countries and international organizations set up exhibitions in the name of their governments or headquarters. Meitu's Meitu Design Office and Meitu certificate photos and other innovative products were unveiled at this trade fair, focusing on the algorithmic services and solutions of "AIGC + Image".

Last year, Meitu unveiled a number of star products such as Meitu, Beauty camera, Wink, Chic, Meitu appropriate skin, Meitu Magic Mirror and other star products at the trade fair, focusing on the achievements of the digital enabling real economy.

This year, Meitu increased investment in research and development to promote more application scenarios through the AIGC engine, bringing a better experience for the majority of users, as well as Meitu design room and Meitu ID photos for this service trade fair.

Relying on the Meitu design room of AIGC, the powerful AI function was displayed at the exhibition, which attracted wide attention from the audience. According to the staff, Meitu design studio around the "AI commodity design" and "AI graphic design" two major sections, launched AI commodity maps, AI posters, AI fashion shoes, AI change and other innovative features, targeted to meet the image needs of different users.

Take the AI commodity map as an example, there is no need to arrange a special shooting scene, nor does it take time to render. Public users only need to shoot the commodity map, with the help of AI technology, automatic matting can be realized, and a high matching scene map can be generated automatically, and hundreds of fine pictures can be generated in one minute. Reduce the commodity shooting cost and threshold of e-commerce platform, and promote e-commerce practitioners to reduce costs, efficiency and content innovation.

Up to now, Meitu Design Office has provided AI auction services for nearly one million small and medium-sized e-commerce sellers. It is a successful practice of Meitu's AI technology.

Meitu document photo interesting interactive play, also attracted a large number of participants to watch, have stopped to experience shooting. As a common photo in daily life, ID photo is used frequently, but it is not easy for public users to take a qualified ID photo. Relying on Meitu's profound AI capabilities, Meitu certificate photos provide a series of beautification filters and special effects, so that users can add special effects according to their preferences, and have hundreds of professional shooting templates to help users easily take document photos that meet the requirements.

The practice of Meitu Design Office and Meitu Certificate Photo is due to Meitu's forward-looking AI layout and profound AI technology reserve. Meitu has been deeply engaged in the field of AI for 13 years since the establishment of Meitu Imaging Research Institute (MT Lab) in 2010.

Driven by AIGC, Meitu's adjusted net profit belonging to the parent company's equity holders in the first half of 2023 was 151 million yuan, an increase of 320.4% over the same period last year.

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