Shulou(Shulou.com)11/24 Report--

How hot is the smart toilet?

Smart toilets will be the yardstick of China's economic resilience, according to an article published by the Financial Times in early August. Goldman Sachs, an international investment agency, predicts that the penetration of smart toilets in China will rise from 4 per cent in 2022 to 11 per cent in 2026, when the total revenue of China's sanitary ware industry will reach $21 billion a year. Data from JD.com at the beginning of this year also show that in the past three years, the compound growth rate of JD.com 's smart toilet transaction volume has reached 180%, and the compound growth rate of buyers has reached 86%. More and more consumers are considering replacing the traditional toilet with a more comfortable smart toilet.

However, the problem follows. Unlike the decoration of a blank house with a blank sheet of paper, for many families, replacing the toilet is a "big project", especially the treatment of the old toilet is not simple. " First, disassembly, the need for 'special' technology, not ordinary consumers themselves can handle, and find garbage collection businesses to deal with, it is necessary to pay door-to-door disassembly fees. The second is Qingyun, most community properties are not allowed to put the old toilet directly into the public trash can of the community, if you want to find someone to throw it to the garbage disposal station outside the community, you also need to pay a higher fee for garbage disposal. Xiang Yang (a pseudonym), a consumer in Guangzhou, has encountered such trouble: even after paying the door-to-door fee and throwing fee, he only removes the recycling master who throws the old toilet, and is not responsible for cleaning the toilet, leaving him a "mess". " More importantly, two days after the old toilet was removed, the new toilet was delivered home, and in the middle of these two days, I had to go to the public toilet on the street. Xiangyang said that the "time difference" between demolishing the old and sending new ones is really inconvenient.

In addition to the toilet, mattresses have the same problem. Generally speaking, the service life of mattresses is 8-10 years. For mattresses with extended service, the internal materials of mattresses will certainly age, and the sense of sleep will also be greatly reduced. What is more frightening is that mites will accumulate inside the mattresses, which will have a negative impact on human health and affect the quality of sleep. But for consumers, it is not difficult to buy a new mattress, the difficult thing is how to deal with the old mattress? Although it doesn't need to be dismantled professionally like the old toilet, the standard 1.8-meter long mattress, let alone downstairs, will not be too easy for ordinary people to carry from bed to living room. Therefore, the collection of mattresses also has to add money to the recycling master's order, and often the master is not willing to "take the order" when the money is less.

When faced with these problems that need to be solved with separate money, most consumers often choose to "make do with it" again. However, is such a question really unsolvable?

The answer is obviously not like this.

As consumers' demand for household appliances is becoming more and more refined, quality and service have become the elements that they pay most attention to. The demand of consumers is undoubtedly the "business opportunity" of channel businessmen. whoever can provide more intimate and high-quality service will win the industry and get the trust of consumers. As one of the largest channels in the home appliance industry, JD.com launched the "trade-in" service for home appliances as early as 2016, including more than 100 subcategories of home appliances. This year, JD.com even carried out service upgrading in the trade-in of household appliances, taking the lead in opening mattresses, toilets and other large furniture and building materials categories that were easy to be "tricked" when consumers traded old for new in the past, and provided free door-to-door disassembly and cleaning services, leading the industry again.

Consumer Rongliang (pseudonym) is one of the beneficiaries. When he wanted to change the mattress, when browsing JD.com, a comment saying "JD.com traded the old for the new solved my big problem" caught his attention. "I had no idea at that time that the mattress could still be exchanged for a new one." Rong Liang said that after consulting customer service, he learned that JD.com 's "trade-in" service provides free demolition, installation, cleaning and transportation services, including mattresses. As a result, Rongliang placed an order on the same day, and the next afternoon the new mattress was delivered to the door. JD.com 's distribution master not only set up the new mattress, but also packed up all the old mattress and installation garbage. "JD.com 's trade-in trade-in is no waste of resources, second, no need to clean up by yourself, and third, it's cheap to buy new ones, perfect with both fish and bear paws." Rong Liang said he was very satisfied with JD.com 's service.

In fact, in addition to household goods such as toilets, mattresses, clothes racks and bathroom cabinets, household appliances such as refrigerators, air conditioners and washing machines also have safe service life. Over-aged household appliances are prone to safety and health risks, and may also endanger life and property problems. In order to meet the needs of the broad masses of consumers, in the ongoing JD.com Autumn Home Decoration Festival, JD.com home appliances not only provide six major rights and interests of trade-in services, no matter what channels consumers buy old household appliances, regardless of brand, channel, or number of years, they can renew and enjoy big-name subsidies in JD.com. At the same time, JD.com also insists on free distribution, free transportation and free cleaning. And some categories such as televisions, refrigerators, washing machines and mattresses can provide consumers with integrated services of delivery, installation, dismantling and cleaning to ensure a new experience. In addition, during the Autumn Home Decoration Festival, JD.com Home Appliances also provides consumers with multiple services such as trade-in to 10% reduction, 180-day refund and double compensation, helping consumers to reduce the cost of home appliances and household renovation and save money to live in a new home.

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