Shulou(Shulou.com)11/24 Report--

In the minds of more and more consumers, there are only Huawei and "others" in the domestic folding screen market.

Huawei's folding screen once again ranked first in the recommendation index, according to a report on the 2023 folding screen recommendation Index just released by Chnbrand, a Chinese brand rating authority. ‏

‏ is not only the authoritative data released by Chnbrand, but Huawei Gao Gao occupies the first place in the search index based on the data of folding screen search related words on Jinri Toutiao platform provided by massive arithmetic. At the same time, in the folding screen recognition data released by iResearch in the first half of the year, 46.2% of the folding screen phone first mentioned that the brand was Huawei, and the recognition of Huawei folding screen was as high as 84.1%. ‏

‏ if the above tripartite data still do not show the strength of Huawei's folding screen, then take a look at the performance of Mate X3 in the current market-- ‏

As a folding screen phone with a price of more than 10,000 yuan, four months after its release, Huawei Mate X3 is still hard to get, and there is even a price increase of thousands of yuan in the secondary market, which can be called "Maotai" in the machine circle. You know, competitors' products tend to have a certain degree of price reduction after a period of time, but Huawei Mate X3 is in the opposite direction. ‏

‏ also has a good understanding of why consumers always think that the domestic folding screen market is only Huawei and "other". ‏

‏ Mate X3 ‏‏ Huawei's achievements in the field of folding screen come from two aspects: the courage to be the first in the world, and the continuous expansion of the depth and breadth of technological R & D and innovation. ‏

‏ starts with "dare to be the first in the world". ‏

‏ Huawei is one of the first companies in the world to launch folding screen phones. As early as 2019, when the cutting-edge technologies such as folding screens and hinges were still blank, Huawei took the lead in solving many urgent problems in the field of folding screens with huge research and development costs. ‏

‏ more importantly, at that time, Huawei had no idea what consumers' feedback would be after the product was released, whether the market could accept it, and whether tens of billions of R & D costs would be wasted. But it is this "pre-emptive" courage that has made Huawei once again a leader in the folding screen industry. ‏

‏ is also related to Huawei's indomitable genes. If Huawei wants to do it, it must be number one in the industry. ‏

As you can see from the results of ‏ Mate X ‏‏, Huawei's first folding screen phone, Mate X, caused an earthquake in the technology circle after its release, and the era of folding screen for domestic mobile phones began. Since then, the folding screen has entered the public awareness. When it comes to folding screen, it is bound to think of Huawei. ‏

‏ is followed by Huawei's continuous expansion of the depth and breadth of R & D innovation of folding screens. ‏

After ‏ released its first Mate X folding screen in 2019, Huawei did not slow its continued research on folding screen phones. A year later, Huawei introduced its second folding screen Mate Xs, which made comprehensive upgrades to performance, interaction and design. ‏

Many readers of ‏ Mate Xs ‏‏ will remember that Huawei still chose the technology route of outward folding at that time, so there was a heated discussion in the industry at that time about the merits of "inner folding" and "outward folding" of folding screen phones. But the debate was quickly ended by another Huawei folding screen, the launch of the Huawei Mate X2 with a new form of inner folding, and Huawei has released "in-fold" and "out-fold" phones, handing the choice directly to users, and the doubts have since disappeared. ‏

The ‏ Mate X2 ‏‏ Huawei Mate X2 is the pinnacle of the folding screen: the industry's unique double-rotating water drop hinge solves the problem of body gaps in the folded state and ensures bending marks. There was also the hard power of top hardware, innovative interaction and application ecology, which led Huawei to give the best definition of the folding screen flagship at that time. ‏

‏ to this day, Huawei is still the only head phone manufacturer in the industry with three major folding forms: internal folding, external folding and vertical folding. Together with Huawei Mate X3, Huawei has also launched up to 7 folding screen phones. ‏

‏ for example, Huawei MateXs ‏‏ ‏‏ 2255g opens the era of thin folding screen, leading the thin inner roll of folding screen products; when it comes to Huawei Mate X3, the lightweight design plus decathlon experience leads the folding screen into the era of lightweight and all-around. Huawei continues to lead the industry. ‏

‏ Huawei's continuous exploration in the field of folding screen and the technological precipitation of material innovation, design innovation and component innovation have made Huawei the most powerful folding screen manufacturer at present. thanks to the continuous expansion of technology depth and breadth in the field of folding screen, Huawei continues to be far ahead of its friends. ‏

‏ 's new Huawei Mate X3 is a masterpiece of Huawei's folding screen: ‏

‏ through the innovation of process materials and architecture, Huawei Mate X3 realizes the extremely light, thin and reliable horizontal folding screen phone, so that the folding screen phone is no longer "heavy" and fragile, this is also a folding screen phone lighter than Apple Pro Max; Huawei Mate X3 uses anti-impact non-Newtonian fluid for the first time to improve impact resistance; innovative split sealing structure and flexible sealing materials, China's first folding screen to achieve IPX8 water resistance Satellite communications and telephony communications, Huawei Mate X3 has never been lost differentiation advantage, competitors are difficult to surpass in a short time; cross-axis heat dissipation technology, silicon-carbon negative super battery, XMAGE imaging system and other technologies, Mate X3 has become the flagship of folding screen omnipotence. ‏

‏ Mate X3 ‏‏ is not only that, but Huawei has always been a "standard setter" in the industry when it comes to large-screen interaction. For example, Huawei took the lead in issuing the "HarmonyOS folding screen Design Specification" to help domestic mainstream TOP3000 + applications achieve large screen adaptation; and released the "folding screen / tablet Application experience Evaluation Standard", which helps developers and designers better evaluate the application experience of the folding machine from four aspects: complete basic functions, reasonable and beautiful layout, easy to use and efficient interaction, folding adaptation, and so on. ‏

‏ can say that in terms of products, Huawei's subversive innovation in communications, design, battery life, imaging, and large screen experience has made Huawei's folding screen a benchmark in the industry again and again. ‏

‏ in innovative ideas and ecological prosperity and development road, Huawei is to assume the responsibility of the industry leader-to continue to formulate and improve the folding screen mobile phone industry norms, to promote the establishment of a richer folding screen ecology. ‏

‏ wrote to the end: ‏‏ recently, the shipping volume reports released by major research institutions have proved the terrorist dominance of Huawei folding screen in the market: ‏

According to the data report of ‏ CINNO, Huawei had the largest market share in China's folding screen mobile phone market in the first half of 2023, mainly due to the excellent performance of its new folding screen phone Mate X3, which was launched in March. Once it was launched, Huawei won the top single-quarter sales of Q2O23 domestic folding mobile phone and led Huawei to the first place in Q2O23 market share. Not only that, in the 10,000 yuan or more ultra-high-end folding screen market, Huawei has achieved 50% market share, won "half of the country." ‏

‏ consumers really gold and silver "vote" choice, is the highest recognition of products, and continue to win the first in the industry, but also consumers on the brand of the highest "award". ‏

‏ today's Huawei is already "far ahead" in the field of folding screen, as well as the PC market, mobile phone market, smart wear market and so on. Here is far ahead, not only the product power, but also the industry status, as well as innovative ideas. ‏

Huawei, which has the king status of folding screen in ‏, will bring more surprises to consumers. We will wait and see. ‏

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