Shulou(Shulou.com)11/24 Report--

On September 2, the 2023 China International Trade in Services Fair Global Service Trade Summit (hereinafter referred to as "Service Trade Fair") officially opened, and the world's eyes are once again focused on Beijing. As a window to observe the current situation of China's trade in services and economic development, this year's Service Trade Fair is on a grand scale, with the theme of "opening up leads development and win-win cooperation in the future". There are more than 2400 offline exhibitors gathered together. We will jointly explore new concepts, new trends and new paths for the open development of services and trade in services, and jointly promote open development.

As an "old friend" of the Service Trade Fair, Yi Dianxian was unveiled in Exhibition area E3-12 today, centering on the theme of "embracing the AI era and opening a new era of digital marketing". On the spot, we went to the global service trade development agreement with KreadoAI, the latest technology application of AIGC digital marketing, and the full scene sea marketing solution. In the opening ceremony, Lan Xianghui, co-founder and vice president of Yi Dian World, was invited to attend the opening ceremony and interviewed by reporters, and shared with you the scientific and technological innovation achievements of Yi Dian World in the process of helping Chinese brands go abroad with global intelligent marketing services. KreadoAI.

Scientific and technological Innovation, leading the New Wave of Brand Globalization with AIGC

The spirit of the relevant conference of the CSTC pointed out that the evolution of the century-old changes has been accelerated, global service trade and service cooperation have developed in depth, the process of digitization, intelligence and greening has been accelerated, and new technologies, new business type and new models have emerged one after another. China will promote inclusive development through service opening up, promote linkage and integration through service cooperation, cultivate development momentum through service innovation, and create a better future through service sharing. Join hands to put the world economy on the track of sustainable recovery.

With the in-depth development of the new round of scientific and technological revolution and industrial reform, technological innovation has become the main force to reshape the global competition pattern. Science and technology can speed up the high-quality development of service trade and transform to the level of digitalization and science and technology. At present, under the popularity of large models, the production mode and consumption mode of digital content are being further innovated, and AIGC is expected to become a new engine for the innovation and development of digital content. As a global marketing technology company driven by technology, it has been ploughing the global intelligent marketing service field of enterprises for more than 10 years, and has devoted itself to the exploration of marketing mode in the field of artificial intelligence for a long time. At present, KreadoAI, the first AIGC digital marketing creation platform independently developed, has been released to global creators and has conducted demonstration exchanges at the exhibition site.

KreadoAI is based on four solutions: AI digital human (including AI digital population video generation, 1:1 human split clone, voice print clone), AI model (can generate personalized model to wear the product), AI tool (including AI generation marketing copy, AI text dubbing, AI intelligent matting, etc.), AI creative assets (including creative material insight, marketing effect analysis, etc.). With the product advantages of multi-scene, full-link, fast efficiency and easy operation, we can provide "AI+" multi-scene solution for global users, and it has been fully applied to many aspects of marketing, realizing the cost reduction, quality improvement and efficiency improvement of the whole chain of overseas marketing of Chinese brands.

As Lan Xianghui, co-founder and vice president of KreadoAI, said in response to a reporter's question at the scene: "since the release of, it has greatly reduced the marketing costs of Chinese overseas enterprises. Take e-commerce advertising as an example, in the past, to find models to shoot product advertising, the time cost is at least one day and the cost is relatively high, but KreadoAI can realize the personalized selection of more than 100 models and product scene integration in a few minutes. And the cost is lower. We firmly believe that with the continuous development of KreadoAI in the field of artificial intelligence, Yidian will work with industry partners to reshape the creative ecosystem of the entire offshore marketing industry in a deeper, broader, faster and smarter way. "

Multilateral cooperation to open the window of the world with intelligent marketing services

At present, the global economy is in the stage of recovery, but China's trade in services shows strong resilience. In 2022, the total volume of imports and exports of services was nearly 6 trillion yuan, an increase of 12.9% over the same period last year, reaching a record high and ranking second in the world for the ninth year in a row. According to the latest data released by the Ministry of Commerce, China's trade in services continued to grow from January to July 2023, with imports and exports of services totaling 3.66691 trillion yuan, an increase of 8.1 percent over the same period last year.

As an important platform for China to expand opening up, deepen cooperation and lead innovation, the Service Trade will demonstrate China's high-quality development achievements and a high level of openness, and continue to promote exchanges and cooperation between China and the rest of the world. At the exhibition site, it is easy to unite with Microsoft, Google and other international enterprises to integrate the advantages of all parties to help Chinese enterprises open the window of the world with more cutting-edge and comprehensive intelligent marketing services. Kramer Wang, sales director of Microsoft Advertising Microsoft Advertising in China, shared the innovation of Bing search platform with the blessing of OpenAI cutting-edge algorithm platform. At present, Bing, as a search engine that can realize intelligent chat, has created good conditions for Chinese enterprises to go out to sea marketing. No matter whether it is industrial belt or brand going out to sea, Bing can choose highly matched multimedia advertisements and vertical advertisements to reach global consumers. Among them, Yi Dian Tian can provide full-link marketing solutions.

Yee Liu, Senior Business Manager of overseas Pan-Entertainment of Cyberklick, shared the creative marketing strategy and the local marketing skills of "do as the Romans do" on the spot, citing the successful Chinese application and culture going abroad as an example. Easy point world KreadoAI product manager Razer Luo on the spot comprehensively introduced and demonstrated the creative ability of KreadoAI and its overall help to reduce costs and increase efficiency in enterprise marketing.

With the conference as the medium, the foundation of China's service industry is constantly being consolidated, the opening up of the service sector to the outside world is deepening, digitization and greening are the innovative development of "two-wheel drive" service trade, and the "global service, mutually beneficial sharing" service trade fair is going on. It will speed up the construction of a large market with sustained opening of service trade to a greater extent, and the world will continue to sit in the E3-12 exhibition area tomorrow. We look forward to meeting with more industry partners in this service trade feast to explore the new opportunities for the globalization of Chinese brands.

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