Shulou(Shulou.com)11/24 Report--

Recently, during the International Consumer Electronics Exhibition in Berlin (IFA 2023), TCL was awarded the IFA "Smart Technology Brand" award. With its forward-looking innovative technology, excellent product experience and brand culture, it has been widely recognized internationally, highlighting the global influence of Chinese brands.

In terms of intelligent scientific and technological strength, TCL's leading technology and strong product power stems from adhering to the innovation-driven development strategy. Through two main bodies, TCL focuses on the three core industries of smart terminals, semiconductor display and new energy photovoltaic, and has invested more than 67 billion yuan in research and development in the past decade.

Relying on years of innovation and accumulation, TCL has demonstrated the whole chain of green ecology from new energy to energy storage to green intelligent terminal equipment in this year's IFA. In terms of intelligent terminal business, TCL is deepening the intelligent IoT ecological layout with smart display as the core, bringing at the exhibition the world's largest 115in QD-Mini LED TV, the world's first mass-produced binocular full-color MicroLED optical waveguide AR glasses, Thunderbird X2 and other leading products, as well as full-range intelligent terminal products and solutions covering air conditioners, refrigerators, washing machines, mobile phones, tablets, speakers, smart merchants, smart homes, etc. Create a full-scene intelligent life experience for global users.

In recent years, TCL Huaxing has actively laid out new display technologies such as Mini LED, Micro LED, QLED, flexible OLED and printing OLED, and launched many semiconductor display products that match the needs of multi-scene and multi-industry. For example, the 32 "8K wide-angle light field display unveiled in this IFA exhibition has been used in the industry. through advanced stereoscopic display technology, realistic stereoscopic images with spatial depth can be obtained only by the naked eye.

In addition, in order to promote green sustainable development, TCL is accelerating the development of new energy photovoltaic field. TCL photovoltaic technology made its debut at overseas exhibitions, bringing one-stop smart energy solutions for household use. Li Yongping, general manager of the European marketing headquarters of TCL Industries, said: "in line with the current 'double carbon' development trend, photovoltaic and energy storage is also a new track for our active layout."

At present, TCL Central has established a domestic leading edge in the field of 210wafer and tile assembly and related technology and ecology, achieved the first shipment of photovoltaic single crystal silicon wafer in the world, and fully mastered the preparation and mass production technology of N-type silicon wafer. At present, the shipments of G12 single crystal silicon wafers have exceeded 100GW.

TCL won IFA "Smart Technology Brand Award"

Based on the strength of technical products, TCL's brand globalization has entered a new stage, gradually building and improving the global IP ecological matrix, adding more vitality for Chinese brands to the world. TCL's continuous efforts in sports marketing has become a distinct symbol of Chinese brands' layout of international stadiums, covering football, basketball, e-sports, rugby and other fields around the world.

At the level of brand culture, TCL is committed to promoting global attention and discussion on environmental protection, women, public welfare and other issues, launching a series of global initiatives such as TCLGreen, TCLforHer, etc., to convey brand temperature and make the brand power of intelligent technology deeply rooted in the hearts of the people. At present, the influence of TCL global brands continues to expand, and it has been on the list of "Top 50 Global Brands in China" by Google × BrandZ for seven consecutive years.

It is worth mentioning that the TCL FreshIN series of air conditioners won the IFA "Intelligent Air purification Technology Gold Award", this new product has the industry's first breathable fresh air technology, without twice drilling the wall hole can achieve 60m ³/ h large fresh air volume and 30m ³/ h exhaust air volume, suction and exhaust combination way to greatly improve the air quality and ventilation efficiency, the real realization of "air conditioning will breathe, the air is cleaner".

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