Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 2, according to Counterpoint Research's latest global smartwatch tracking report, shipments of China's smartwatch market increased by 5% in the second quarter of 2023 compared with the same period last year, marking the gradual recovery of China's smartwatch.

The source of ▲ is Counterpoint, which is the same as CTOnews.com below. The brands are as follows:

Huawei's market share was 39%, compared with 26% in the same period last year, and shipments increased by 58% over the same period last year.

Bubugao (Little Genius) has a 21% market share, compared with 16% in the same period last year, and offline retail stores have contributed to the brand's growth.

Apple's market share was 13%, compared with 13% in the same period last year, and shipments fell 15% from a year earlier.

Xiaomi's market share was 8%, compared with 10% in the same period last year, and shipments fell 15% from a year earlier, up 7% from a month earlier.

OPPO's market share was 2%, compared with 2% in the same period last year, and shipments increased by 28% compared with the same period last year.

Although the Apple Watch Series 8 was the best-selling model in China this quarter, shipments fell 25 per cent compared with the previous Apple Watch Series 7 in the second quarter of 2022, Counterpoint said. With the new product expected to be released in the third quarter of 2023, Apple is likely to increase its market share in this quarter.

In terms of market segments, the share of the ≤ 's $50 range has fallen sharply compared with the same period last year. On the other hand, the market share of ≥ 's $500 segment rose sharply to 11 per cent from almost negligible in the second quarter of 2022.

Alicia Gong, a research analyst at Counterpoint, said: "entry-level products with simple functions are no longer as popular with consumers as they used to be. More and more consumers tend to choose smarter devices with more health monitoring, motion tracking and guidance functions. Since the launch of Apple Watch Ultra last year, the share of the high-end market segment has been growing. Promotions during the 618 e-commerce festival also contributed to the growth of these market segments. "

Referenc

Shipments of smartwatches in China increased by 5% year-on-year in the second quarter of 2023.

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