Shulou(Shulou.com)11/24 Report--

At the 2023 International Consumer Electronics Show (IFA) in Berlin, Germany, Samsung Electronics announced a vision for the future home life empowered by its cutting-edge devices and leading Bespoke products.

Samsung shared with its partners its vision for the future, which is to upgrade the experience through superior innovation to improve the personal lives of users and the world around them.

Benjamin Braun, chief marketing officer of Samsung Electronics in Europe, first reviewed the changes in the status quo of some companies and the important innovations that promote technological development, and re-emphasized Samsung's commitment to explore and explore new businesses, further highlighting Samsung's position as an industry leader.

"We are proud to be pioneers at the forefront. Although some innovations are a little elusive at first, it does not affect our continued innovation for the future." Braun said.

▲ "We have shown more than 200 amazing products." Benjamin Braun, chief marketing officer of Samsung Electronics in Europe, said

Braun also stressed that in a rapidly changing world, Samsung has been committed to listening to consumers, building cutting-edge technology products focused on consumer demand, and constantly improving their lifestyles. At the same time, adhering to this pursuit, Samsung is also shifting the focus of development to devices and appliances, striving to bring a better lifestyle and experience to users around the world, and making more contributions to creating a sustainable future.

Improve life for the benefit of the earth

As climate change became the focus of attention, Samsung highlighted the company's commitment to reduce adverse environmental impacts and prioritize climate solutions, as well as the goals announced in the company's new environmental strategy announced in September 2022. Aware of the imminent climate crisis, Samsung has set a long-term and practical goal of achieving net zero carbon emissions from the device experience Division (DX) by 2030 and company-wide zero carbon emissions by 2050. Not only that, but to achieve these goals, Samsung has also made progress in the transition to renewable energy, with 31% of its business using clean energy, up from 11% in 2021. In addition, Aimee Holloran, head of research and development for Samsung's climate solutions business in the UK, shared how Samsung has incorporated environmental commitments into its products so that users around the world can live a more sustainable life through Samsung's devices and appliances.

▲ "We strive to integrate sustainability into all aspects of our business and product strategy." Aimee Holloran, head of R & D, Samsung Climate Solutions Business (UK)

To create innovative solutions based on scientific data, Samsung works with industry partners such as Ocean Wise and Patagonia to solve the environmental problems that afflict the planet. In September 2022, the two companies jointly developed the Less Microfiber ™circulation system for Bespoke colorful platinum lattice washing machines, an important step in solving the problem of microplastic emissions.

Not only that, Samsung also brought another breakthrough through cooperation in June 2023, namely, the new Less Microfiber ™filter used in Samsung washing machines. Charlie Cox, head of microplastic solutions at Ocean Wise, said the innovation could reduce microplastic emissions from the laundry process by 98 per cent.

Cox added: "in just one year, Ocean Wise and Samsung have demonstrated the opportunities that industry leaders should seize to enable their communities to take positive action to expand the impact of environmental ideas."

Less Microfiber ™filter is a typical example of Samsung implementing the concept of sustainable development in its overall product development. Samsung aims to provide consumers with different solutions to achieve an environmentally friendly life in the easiest way. To achieve this vision, Samsung will also continue to use internal and external components made of renewable materials and packaging made of 100% recycled paper in the Galaxy series.

As climate change continues to bring new challenges to people around the world, forward-looking solutions are becoming more and more important. In order to cope with the global energy shortage and promote the transformation of clean energy, Samsung highlighted its own efforts in the development of heat pump technology and the rapid growth of the European market.

At the same time, Samsung also showed how the SmartThings smart home system uses the latest technology to help more than 280 million registered users save energy. By using AI technology in Bespoke colorful platinum lattice series household appliances, Samsung's AI power saving mode can optimize the electricity consumption of household appliances, not only reduce unnecessary energy waste, but also reduce related costs.

Improve your home life with excellent solutions

In addition to measures to protect our global environment, Samsung also showed the latest products that can improve the personal quality of life of users. Zeena Hill, Samsung's UK marketing director, unveiled the "Samsung Food" app. This is an application based on AI technology that users can use to query thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better track their diet and health goals.

▲ "We are pleased to bring the entire Micro LED product line to Europe." Zeena Hill, marketing director of Samsung in the UK, said

Relying on the latest products such as the brand new 98-inch Neo QLED 8K TV, Samsung is continuously improving the home entertainment environment with a user center. Samsung TV not only has a simple appearance and shocking picture quality, but also continues to launch products with unique style and design to meet the needs of different users. For example, the 100th anniversary special edition of the wall-painting TV launched by Samsung and Disney is a limited edition wall-painting TV designed for Disney fans.

At the meeting, Samsung also exhibited its latest e-sports display, the Xuanlong Knight Neo G9, and the second generation The Freestyle Samsung smart projector. Both devices are built for players who seek a broader vision and the ultimate gaming experience. Players can enjoy amazing picture details with Samsung TVs and projectors, and enjoy gaming experiences such as action role-playing games (ARPG) and "Starfield" produced by Bethesda Game Studios. Florian Liewer, senior director of Microsoft Games International Marketing, also shared the cooperation between the two companies in expanding Samsung Game Center (Game Hub) at the event, focusing on the process of bringing Samsung technology to a high-quality gaming experience.

Liewer pointed out: "with the partnership with Samsung, Microsoft is providing more players with amazing game content and opening the way to the vision of Xbox games in the future."

▲ "sincerely invites gamers to come with us," said Florian Liewer, senior director of game international marketing at Microsoft.

In addition to enhancing the entertainment experience, Samsung details how it helps users stay in touch with their surroundings. Samsung stressed that devices and products should be designed to meet the diverse needs of consumers, and in order to better achieve this goal, Samsung devices have also ushered in a number of upgrades. Among them, the TalkBack function involving home appliances and product services can help users read home appliances and service content in SmartThings applications, while Samsung TV's Relumino mode can optimize TV display content to meet the viewing needs of visually impaired users.

Technology empowerment releases unlimited possibilities in the future

The cooperation with partners opens up broader possibilities for some of Samsung's technologies and lays the foundation for further realization of its long-term goals in the future. For example, Samsung has partnered with electric car charger maker ABB and residential inverter brand SMA to improve the way housing is built, which fits well with Samsung's long-term goal of improving users' home lives.

Lu Han, Executive Vice President of Building and Home Automation Solutions at ABB, said: "by integrating Samsung products with ABB and SMA products, we can help users make their home lives safer, smarter and more sustainable."

Lu Han, Executive Vice President of Building and Home Automation Solutions at ▲ ABB, said: "hundreds of new technologies and innovations are available every year, so it is critical to have a joint solution for home energy systems."

Looking ahead, Samsung sees the value of future technologies and their limitless possibilities for consumers' lives. With the testing of technologies such as 6G applications and AI intelligent extensions, Samsung will continue to explore the outstanding potential of technology and look forward to the future. At the end of the meeting, Braun also said that Samsung would continue to improve its users' lives by listening to their needs.

▲ on IFA 2023, Samsung Electronics emphasized to the participating media and business partners how to connect consumers with the "most important things".

"with the help of 6G, artificial intelligence and XR, augmented reality and hybrid reality, we will make great progress in health care, entertainment and telework," he said.

For more details, please visit Samsung.com

More IFA2023 Samsung Electronics launch site photos:

▲ SmartThings Energy allows users to control their own electricity consumption and time.

▲ Samsung folding screen phones have surpassed the Note series in annual sales in Europe.

▲ Samsung's Less Microfiber ™cycle and Less Microfiber ™filter help reduce microplastic emissions during laundry.

▲ ABB and SMA are working with Samsung to achieve zero-emission housing.

▲ Samsung's vision for Samsung Food is to make it the ultimate choice for food lovers.

The combination of ▲ Samsung's most advanced technology and the endless universe of Starfield heralds an exciting new chapter in the gaming field.

▲ Samsung Game Center has more than 3000 games to choose from, including industry-leading game streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.

▲ was at the scene, and an audience member took photos while sharing Samsung Electronics' record as No. 1 in terms of global sales and market share for nine years in a row.

▲ dreamy Samsung Wall painting Art TV-Disney 100th Anniversary Special Edition

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