Shulou(Shulou.com)11/24 Report--

From September 1 to 5, 2023 Berlin International Consumer Electronics Exhibition (IFA 2023) was held in Berlin, Germany. As one of the most large-scale and authoritative consumer electronics exhibitions in the world, IFA not only represents the latest trend of the consumer electronics industry, but also an excellent stage for all kinds of sophisticated technologies.

As the world's leading intelligent terminal company, with the theme of "Smart Technology to create the Future", TCL unveiled a full range of intelligent terminal products and solutions, including televisions, air conditioners, refrigerators, washing machines, mobile phones, tablets, AR smart glasses, speakers, smart merchant display, smart home, etc., focusing on its cutting-edge technological breakthroughs in large screen display, new interaction and new energy. Lead the future life style change with technological innovation.

The world's largest QD-Mini LED TV debut, innovative track has a strong momentum.

At this exhibition, TCL has set up an exhibition area covering an area of more than 2000 square meters, showing cutting-edge technologies and intelligent products covering the whole scene of intelligent life in all directions.

In order to meet the needs of global consumers for the ultimate pursuit of picture quality and the shocking experience of super-large screen, TCL showcased the world's largest 115inch QD-Mini LED TV at IFA. The product is equipped with a 20000 + class backlight partition, creating the highest number of backlight zones and the peak brightness of XDR 5000nits in the industry, resulting in the ultimate restoration of every TV picture detail. In terms of color, we use TCL's latest quantum dot display technology, quantum dot Pro2023, and are equipped with aura + butterfly star screen, and the screen liquid crystal layer uses nano-scale bionic technology to accurately control the direction of light and achieve 5 times the contrast. At the same time, it is equipped with Anqiao 6.2.2 Hi-Fi sound, which perfectly restores the cinema-level shock sound effect.

Over the years, TCL TV has gained global user recognition with its leading technology and excellent product experience. In the first half of 2023, TCL-branded televisions maintained a leading position in the world, with global shipments rising 12.9% compared with the same period last year, with the market share of shipments ranking second in the world. Large-screen TV sales were strong, with TCL TV shipments of 65 inches and above growing 67.8% year-on-year. Mini LED high-end TV sales maintained rapid growth, ranking first in China's retail market share, with a year-on-year increase of 114.5%.

While accelerating the progress of core business, TCL actively laid out innovative businesses represented by new interaction and new energy, and successfully opened up the second growth curve. Relying on the rich technology accumulation in the field of consumer electronics and artificial intelligence, TCL's Thunderbird innovation has brought the world's first mass-produced binocular full-color MicroLED optical waveguide AR glasses Thunderbird X2. The product adopts Qualcomm Snapdragon XR2 chip and carries 1677 million color full-color display, which solves the mass production problem of MicroLED optical waveguide full-color optical engine, the upgraded display effect can meet the needs of indoor and outdoor scenes, and supports real-time translation, intelligent navigation, information prompts and other functions, bringing users a more immersive AR interaction effect.

With the innovative technology and product experience of the leading industry, Thunderbird's innovation market has further expanded. According to the data of iResearch Consulting in the first half of 2023, Thunderbird Innovation ranked first in sales of major online platforms for consumer-grade AR glasses with a market share of 32.9%. During the period of 618 this year, Thunderbird's innovative smart glasses won the total sales and total sales of JD.com and Tmall's dual platforms AR category.

At present, the renewable energy industry is developing rapidly. Under the guidance of the goal of "double carbon" and relying on upstream resources, TCL's photovoltaic technology seizes the opportunity of new energy transformation, strives to create an integrated product portfolio of light, storage, charging and pump, and jointly build a green and intelligent energy environment. At this IFA exhibition, TCL Photovoltaic Technology was unveiled at the top overseas exhibition for the first time and presented an one-stop smart energy solution for household use, bringing a new interpretation for sustainable living and efficient energy use.

As one of the core modules, TCL energy storage integrated machine and energy storage separator adopt high-safety, long-life lithium iron phosphate battery, modular design, covers an area of only 0.15m2, plug and play 30 minutes for rapid installation, save time, labor and space, with hybrid inverter to form a household energy storage system. The product can store the electricity generated by the photovoltaic panel, maximize the use of clean and green energy, provide continuous power supply for households (emergency backup), save power purchase costs, and achieve peak-valley electricity price profits. In the first half of 2023, TCL photovoltaic technology expanded rapidly in the domestic market, with more than 350 new distribution channels and more than 10,000 contracted farmers. At the same time, photovoltaic technology is actively entering overseas markets.

During the exhibition, TCL also released its latest achievements in the field of AI technology, including three AI technologies, including the "Super Smart drawing" AI storybook, Movie Mood Explorer and Tact-Contact Launcher.

"Super Smart drawing" AI story collection is the first customized content column automatically generated by AI large model technology in the Internet TV industry. Through the AI model, the 4K screen is turned into an interactive electronic picture book, which enriches the Internet TV content ecology and provides a feasible new paradigm for industry content innovation. With the help of TCL computer vision algorithm and gesture interaction technology, Movie Mood Explorer enables users to interact with the AI recommendation system to get movie recommendations in line with current emotional expectations, thus bringing users a more humane viewing experience. Tact-Contact Launcher improves the intelligence level and content search efficiency of voice assistants, and can accurately understand and extract key information from users' natural conversations, so that users can enjoy film and television content more directly and naturally.

The bright spots of intelligent terminals come out frequently, enabling users to live real life with science and technology.

This exhibition, TCL a number of intelligent terminal innovation technologies and products were unveiled, further deepening the ecology of Wisdom and things.

TCL air conditioning innovation technology harvest industry praise. Compared with the previous fresh air conditioning can only one-way suction for fresh air, TCL air conditioning industry's first breathable fresh air technology can achieve 60m ³/ h large fresh air volume and 30m ³/ h exhaust air volume without twice hitting the wall hole, suction and exhaust combination mode greatly improves the air quality and exchange efficiency, and really realizes the "air conditioning will breathe, the air is cleaner". In the first half of 2023, global shipments of TCL air conditioners increased by 23% compared with the same period last year, ranking among the top four in the world in market share.

The TCL ultra-thin zero-embedded series refrigerator which perfectly fits the integrated home has become another bright spot of the TCL intelligent terminal of this exhibition. With 0cm seamless embedded design, TCL ultra-thin embedded series has both home beauty and efficient space use. Equipped with the industry's first molecular fresh-keeping technology, break through the bottleneck of low-energy magnetic field technology, protect the cells of all kinds of food materials from bacteria and oxides, and maintain the taste fresh.

The TCL washing machine is equipped with classified washing double drum technology, and the twin cabin dual zone washing machine shows the world's leading washing and care capability. Both cabins are equipped with UVC sterilization technology, and the sterilization rate reaches 99.99%, which fully meets the subdivision needs of users for zonal washing and healthy washing.

In terms of smart mobile products, the TCL smart device ecological lineup continues to innovate. Today, with the increasing use of the screen, we specialize in the "future paper" (NXTPAPER) technology, which is used to protect the vision of users. Compared with the ordinary display screen, TCL's exclusive "Future Paper" (NXTPAPER) display technology enhances and upgrades the visual experience. The world's first TCL NXTPAPER phone equipped with "Future Paper" (NXTPAPER) technology on display has won T Ü V Rheinland hardware low blue light, non-reflective two professional certifications and 17 eye protection patents, even if the electronic screen is used for a long time, it can also bring a comfortable "sense of relaxation" to users' eyes.

In the business show field, TCL brings the high-end flagship intelligent interactive tablet TCL NTXHUB V60Pro, which increases the overall computing power by 2.5 times compared with the previous generation, and the MEM reading performance increases by 170%, bringing a new experience for digital office and intelligent collaboration. In addition to the full range of intelligent terminal products, TCL also presents a number of intelligent solutions covering smart offices, smart rooms and other intelligent solutions, helping to modernize and upgrade business scenes.

The world's top IP helps on the spot, and the brand appeal leads the world.

As the forerunner and leader of the globalization of Chinese brands, TCL's IP cooperation map now covers FIBA International Basketball Federation, South American Libertadores Cup, Arsenal Football Club, Italian national football team, Spanish national football team, Czech national football team, French national rugby team and so on.

As the official regional partner of Arsenal Football Club, during IFA 2023, TCL invited legendary Arsenal star Robert Pires to help ignite the enthusiasm of the fans.

In recent years, the global brand influence of TCL has increased steadily. In 2023, TCL ranked 11th on the Google × BrandZ "Top 50 Global Brands in China" list for the seventh year in a row, up 7 places from the previous year. In addition, TCL also set up a special green exhibition area, TCL Green, during the exhibition, which perfectly integrates art, technology and environmental protection, and launches environmental protection initiatives to the world.

At present, TCL intelligent terminal business has spread to nearly 160 countries and regions around the world, has many global R & D centers and intelligent manufacturing bases, as well as the global leading vertically integrated supply chain advantage, and the overseas market leading edge continues to expand. In the first half of 2023, TCL TV shipments in Asia-Pacific, Latin America, Central and East Asia increased significantly, by 17.6%; in the North American market, TCL TV shipments increased by 18.6% compared with the same period last year, and retail sales firmly ranked among the top three in the US market; in the European market, TCL TV shipments jumped to second place in France; the Czech Republic and Sweden ranked third.

In the future, TCL intelligent terminal will actively seize the competition and opportunities brought about by globalization, continue to invest in independent research and development, accelerate the layout and deep ploughing of intelligent terminal field and innovation track, promote industry innovation and development with leading technology, and share the intelligent future with global users!

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