Shulou(Shulou.com)11/24 Report--

On September 1, German time, the 2023 Berlin International Consumer Electronics Exhibition (IFA 2023) officially kicked off. Through two main bodies, focusing on the three core industries of intelligent terminals, semiconductor display and new energy photovoltaic, TCL unveiled many cutting-edge technologies and green intelligent products at the exhibition site, and interpreted brand culture from a global perspective, showing the global value of Chinese brands to the world. This is also the 13th year in a row that TCL has participated in IFA.

Cutting-edge new products break through imagination, green technology helps low-carbon intelligent life

At this IFA exhibition, TCL creates a new ecology of green intelligent life with innovative technology, green technology, full range of intelligent terminal products and solutions.

Among them, TCL's 115inch QD-Mini LED TV, which was exhibited overseas for the first time, has attracted a lot of attention. It is reported that the product has the highest 20000 + level backlight partition and XDR5000nits peak brightness in the industry, which can better restore the detailed scenes in the TV picture. In terms of color, it uses TCL's latest quantum dot display technology, quantum dot Pro2023, and is equipped with TCL Huaxing aura + butterfly star screen, creating a picture quality ceiling and bringing high-quality video and audio entertainment experience for consumers around the world.

TCL Huaxing exhibited 17 "IGZO printing OLED folding display screen, using self-luminous inkjet printing OLED technology, combined with the new Oxide compensation circuit technology, the display color is bright and vivid, at the same time, it can expand the scope of product application, compatible with folding laptop, flat panel, display and other multi-functional forms, and the application scene is varied. The product can also achieve intelligent screen separation, meet the same interface cooperation to carry out multi-task work, bringing new changes in the work form.

In the field of new energy photovoltaic, TCL brings leading green technology products and solutions, thus building a full chain of green ecology from new energy to energy storage, and then to green intelligent terminal equipment. The one-stop smart energy solution created by TCL Photovoltaic Technology in the field of distributed photovoltaic has been demonstrated overseas for the first time, that is, it has attracted the attention of many participating consumers. As one of the core modules, TCL integrated energy storage machine and energy storage separator use high-safety, long-life lithium iron phosphate battery, modular design, covers an area of only 0.15square meters, plug and play 30 minutes of rapid installation, maximize the use of clean, green energy, efficient energy use to bring green and low-carbon life.

TCL Central showcases new energy photovoltaic products such as G12 monocrystalline silicon wafers, which was first released by TCL Central in 2019, helping the photovoltaic industry to accelerate into an era of 6.0,7.0 and N-type efficiency, leading industry change and industrial upgrading. At present, the shipments of G12 single crystal silicon wafers have exceeded 100GW.

For many years, TCL participated in IFA, a world-class consumer electronics exhibition. In terms of smart terminals, TCL's exhibits covered the full scene of "Smart things Ecology", showing many new products and cutting-edge technologies of intelligent technology, including televisions, air conditioners, refrigerators, washing machines, mobile phones, tablets, AR smart glasses, speakers, smart merchants, smart homes and other intelligent terminal products and solutions. Bring unlimited imagination of intelligent life to users all over the world. The scene also displayed a number of innovative technologies and products, such as TCL air conditioning breathable fresh air technology, TCL ultra-thin zero-embedded series refrigerator molecular fresh-keeping technology, TCL washing machine classified washing double drum technology, TCL "Future Paper" (NXTPAPER) eye protection display technology and so on.

"Culture + Sports" promotes brand globalization and transmits the humanistic temperature of science and technology.

In this IFA exhibition, TCL has set up five exhibition areas of "hard core technology, brand culture, joint display, corporate social responsibility and smart life" to increase the transmission and shaping of brand and corporate culture on the basis of technology and product display. Among them, the TCL global IP layout is unveiled, with the help of diversified, technological and interesting offline interactive devices and exhibition area design, a new interpretation of the multiple connotations of brand globalization, multi-dimensional display of corporate social responsibility and technology temperature.

In the TCLGreen theme exhibition area, TCL uses more than 1000 upgraded and recycled waste electronic circuit boards to form art installations, combined with acousto-optic and electrical scenes, users can experience the TCL green concept through visual and auditory immersion. In addition, as a global women's value promotion IP,TCLforHer exhibition initiated by TCL, AI application interactive devices and art salons are independently developed by TCL, and live photos can generate five different feminine dimensions AI filters, attracting many audiences to stop to experience, feel the power of "her" and convey TCL's brand values of empowering women around the world with technology.

With the continuous development of globalization, TCL comprehensively displayed the global IP territory of the brand at the IFA exhibition, and set up FIBA International Basketball Federation, the Liberation Cup of South America, as well as global head sports IP exhibition areas such as Italy, Spain, Czech football team, French rugby team and so on. In addition, TCL, as the official regional partner of the world's top team Arsenal Football Club, invited legendary Arsenal star Robert Pires to the TCL booth to interact with fans at zero distance to liven up the scene.

Today, TCL has become a globally competitive intelligent technology industry group, through continuous innovation to achieve technological and product breakthroughs, improve overseas market layout and enhance globalization capabilities. In terms of smart terminals, thanks to the localization strategy of overseas production and operation, the market share of TCL TV shipments jumped to the second place in the world in 2022. In terms of semiconductor display and the global layout of the new energy photovoltaic industry, TCL Huaxing's first overseas module factory in India was put into operation in March 2022, and the current capacity utilization rate is 70% to 80%. TCL Central has laid out battery and module factories in Malaysia, the Philippines, Mexico and other places. In May this year, TCL Central reached a cooperation to build photovoltaic plants in Saudi Arabia, making use of the location advantages and local manufacturing in the Middle East to make it possible for photovoltaic products to be exported to Europe and Central Asia in the future, and further reduce export costs.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.