Shulou(Shulou.com)11/24 Report--

On September 1, the 99th International Consumer Electronics Show (IFA2023) opened in Berlin. Hisense Video is unveiled with the world's first 8K laser TV, C1 Pro4K tricolor laser projection, ULED X series new products, art TV, intelligent window simulation and other innovative products, showing global consumers the top multi-scene display solution, across the space with technology, leading the "scene" trend.

The world's first 8K laser TV innovation giant screen viewing experience

Laser display products, as the "new business card" of Chinese display technology, are a major focus at the IFA exhibition. The world's first 8K laser TV 120LX, 200in laser fusion screen, tricolor laser projection the whole family barrel unveiled.

The world's first 8K laser TV 120LX, with the blessing of a new generation of LPU digital laser engine, achieves the industry's highest color gamut of 110% BT.2020, which is 2-3 times more expressive than traditional TV, showing unparalleled full detail and pure color; a full Harman Catton multi-channel customized sound system converts the flat sound field of traditional TV into 3D sound field, with a 120-inch screen, creating a line-level immersion experience.

200-inch laser fusion large screen, C1 Pro4K tricolor laser projection live interpretation of super audio-visual enjoyment and multi-scene mobile entertainment unlimited possibilities.

With the advantages of ultra-high color gamut, large screen immersion and healthy eye protection, laser TV is popular in the global high-end market. Data show that overseas sales of Hisense laser TV have grown at a compound annual rate of 144% since 2019. Especially in the German market, Hisense laser TV sales rose 179% in the first half of this year compared with the same period last year, on the basis of three-digit year-on-year growth for two consecutive years.

8K AI picture quality chip interprets the strongest MiniLED lineup

In the liquid crystal display area, Hisense exhibited China's first fully self-developed 8K AI image quality chip-Xinxin X perception chip. its strong learning ability enables it to carry out in-depth learning and image quality processing according to the user's visual center of gravity, and reach the highest level in the industry in terms of the most sensitive clarity, contrast, color and movement fluency of human perception, and high-precision color adjustment has reached the professional monitor level.

The Hisense TV UX on display is equipped with this chip, which enhances the brightness, contrast and layering of TV pictures to the extreme. No matter how the viewing environment, content or scene changes, the audience can get more delicate light and shadow control and the best visual experience. Powerful products allow UX to be recognized by a number of authoritative organizations at home and abroad, successively won the CES2023 Innovation Award, 2023 German iF Design Award, and was rated as "phenomenal product of color TV category" by GfK.

Starting from the needs of people in the scene, driving display product innovation is the product concept that Hisense shared with global consumers at this IFA exhibition. Starting from the user's living room, creating a good picture quality integrated with the environment is a more stringent requirement for Hisense TV to achieve the second jump in the world at the same time. Hisense through Hi-Light optical system, letter core, obsidian screen and other core display technology integration and innovation, to achieve the strongest MiniLED picture quality, won the vote of high-end consumers. The latest Hisense Video 2023 semi-annual report shows that in the first half of this year, sales of Hisense Video ULED and ULED X smart display terminals rose 74% from the same period last year, and sales rose 73% from the same period last year.

Hisense Art TV makes its global debut, leading the future home aesthetics.

For a long time, traditional television has made continuous breakthroughs in technology, but there is not enough innovation in appearance, so it is difficult to meet the more personalized artist needs of contemporary young people. To meet the display needs of life artists, Hisense has brought art TV 55R7K this year.

In front of Van Gogh's famous painting wall, Hisense Art TV debuted for the first time in the world, perfectly integrated into the world masterpiece, attracting exhibitors to sign in as a souvenir. As a new product made by Hisense focusing on the household trend of household appliances, Hisense 55R7K comes with state-of-the-art technology and top looks. It is not only an artistic decoration at home, but also a decompression artifact for emotional healing.

The paper-like screen original painting display makes Hisense 55R7K's picture color more faithful to the art painting, and the warm leather, skin fabric and seatable free design create an elegant style of "one screen is one painting". The unique interactive digital art brings emotional spa atmosphere screen and emotional rhythm music field, allowing home owners to stroll in art aesthetics.

In addition, this art TV is also equipped with ambient light perception, ULED super-picture quality, cinema-level wide color gamut, surround space stereo and many other hard-core technology elements, whether watching movies or games, can easily get cinema-level audio-visual experience.

There are both powerful and good-looking parties. Driven by technology and user scenarios, Hisense Video will provide global users with more top and diversified display products and present a better life in the future. Throughout the development of IFA in the past hundred years, Chinese brands represented by Hisense have developed by leaps and bounds and become a force that can not be ignored in the IFA exhibition. Hisense TV, which continued to stand second in the world in the first half of this year, is leading the industry with the highest growth rate in the world, shining with made in China.

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