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On August 31, 2023, Samsung Electronics demonstrated its innovative products in the field of connected homes in Berlin, Germany. At the IFA 2023 press conference, Samsung highlighted SmartThings's vision, from saving energy, improving security and getting a quality entertainment experience, to improving the efficiency of daily life, covering all aspects of consumer concern. Samsung SmartThings ecosystem continues to evolve, seamlessly connecting and controlling multiple appliances and devices through a single application to meet the personalized needs of users' homes.

Samsung shared the results of new consumer research conducted in Europe on IFA 2023, demonstrating its unique insight into consumers' escalating demand for home technology.

"Samsung is keen to connect our users with the people, places and entertainment that are most important to them," said Benjamin Braun, Samsung's European chief marketing officer. "We will continue to use innovative technology to enable Samsung's SmartThings ecosystem to make more important connections for users."

Enhance the sense of home experience

It is reported that through the Samsung SmartThings app, users can remotely control their home from anywhere, enjoy entertainment and ensure the safety of their homes. From office areas to places of leisure and entertainment, home plays a variety of roles. Most consumers believe that technology has a positive impact on their daily lives, including interacting with friends and family, doing housework and developing hobbies.

People who are passionate about food can fully associate themselves with the pleasures of cooking and dining through Samsung Food. Samsung Food is a new all-in-one application that integrates recipe search, preservation and sharing, meal planning, cooking and grocery store shopping. At a press conference, Samsung Food announced that it will provide services in eight languages in 104 countries, enabling users to acquire world food knowledge at the touch of their fingertips to help users make dishes that best meet their health and cooking needs. It can also connect to the user's kitchen and send the correct time and temperature to a Samsung oven compatible with the program every minute. Samsung Food has more than 160000 recipes to make your cooking experience innovative.

By the end of this year, with the help of Food AI, Samsung Food will offer special recipes that meet the individual needs of users, such as converting recipes to vegetarian versions with just a few clicks. In the second half of this year, Samsung recipes will be further upgraded, combined with Samsung Health, to tailor a personalized meal plan for users according to their preferences and dietary requirements to help users achieve their health goals. By 2024, Samsung Food will use photos of meals taken by visual AI technology to analyze food nutrients, identify ingredients and recommend the best recipes.

Samsung, as the No. 1 best-selling TV brand by Omdia for 17 years in a row, has made outstanding achievements in entertainment. It has successfully formed a super-screen lineup, launching 98-inch Neo QLED 8K TVs and 4K Q80C TVs, and plans to bring its full range of MICRO LED screens to Europe by the end of this year, allowing audiences to wander in the world of games and movies with amazing contrast and perfect detail.

To celebrate the 100th anniversary of Disney, Samsung announced the launch of The Frame wall painting series of art TV-Disney100 version. It features Disney's exclusive 100th anniversary platinum and silver bezel and a unique Disney remote inspired by Mickey Mouse. It also comes with 100 iconic works of art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucas Pictures and National Geographic, as well as classic images of animated characters such as Mickey, Minnie, Woody and Cinderella. Users can also display family photos on TV to create a dream family atmosphere.

At the press conference, Samsung also announced the global launch of the second generation of The Freestyle Samsung Smart Projector, a multi-functional portable projector that provides users with a large screen experience anywhere, even on the ceiling. The Smart Edge Fusion feature provides a horizontal and vertical screen experience, which means that two second-generation The Freestyle Samsung premium smart projectors can be freely paired to provide a 160-inch panoramic and 120-inch vertical viewing experience. More importantly, by visiting the Samsung Game Center, users of the second-generation The Freestyle Samsung Smart Projector can enjoy big-production games offered by Samsung's streaming partners.

These games are the result of Samsung Electronics' cooperation with Xbox and Bethesda Softworks, including the game Star. This is an amazing new generation of role-playing games set against a star background. If you have Xbox Game Pass Ultimate membership, you can play in Samsung Game Center without console.

Take a small step for the development of the earth

Samsung has been committed to product research and development and providing quality services to help people save money and take related measures to build a better planet. These issues are highly valued by consumers, with more than 3/4 of respondents saying that they seek energy-efficient technology products not only to save money, but also to protect the environment. 2/3 of respondents also believe that it is important for them that their next-generation devices can be connected to an application that can efficiently monitor and reduce energy consumption at the same time.

With energy prices rising across Europe, many respondents worry that the cost of running appliances at home is too high. To help solve this problem, Samsung SmartThings Energy can help users optimize the energy use of their devices to reduce usage. For example, the AI Energy mode in Samsung SmartThings Energy allows you to monitor and reduce the energy use of washing machines by using Ecobubble, that is, washing with cold water instead of warm water.

It is understood that Samsung is also working with the global marine conservation organization Ocean Wise and clothing manufacturer Patagonia to find a solution to the problem of ultra-fine fiber shedding. The The Less Microfiber ™filter is an external washing machine filter that reduces microplastic emissions by up to 98 per cent during the laundry cycle. Speaking at IFA, Charlie Cox, microplastics solutions manager at Ocean Wise, said: "by working with Samsung and Patagonia, Ocean Wise is proud to demonstrate a way to prevent the flow of ultra-fine fibers into the ocean. Through technological innovations such as The Less Microfiber ™filters, we can enable individuals to reduce their ultra-fine fiber footprints at home. This is a simple daily solution, and the marine environment will become better as a result.

Heating technologies such as heat pumps represent a fast-growing market, with Samsung at the forefront of that growth. Sales of its innovative smart air source heat pumps have grown by 97% since 2022. Use with household hot water tank or Samsung ClimateHub, no matter what the weather is like, it can make your home comfortable all year round. They can also be connected to the Samsung SmartThings ecosystem so that they can monitor their energy usage and customize it according to the user's preferred environment. EHS Mono R290, the newest member of the EHS monomer heat pump solution family, will be launched in September.

Samsung always insists on sustainable development. Samsung Galaxy Z Flip5 and Z Fold5 and Galaxy Tab S9 series use a variety of recycled materials, including recycled aluminum, glass and plastic from discarded fishing nets, buckets and PET bottles from the ocean. The Samsung Galaxy Watch6 series also uses recycled plastics. The boxes of all these innovative Galaxy products are made of recycled paper materials.

Ensure the safety of the home

Samsung believes that smart technology can provide guarantees for generations. Security as a new topic of current research, Samsung learned through the survey that users most want to achieve three demands through intelligent security technology, that is, to take care of their homes when they are not at home, to ensure their own safety when they are alone at home, and to protect their families when they go out.

Samsung SmartThings ecosystem has a range of partners, including Yale, a leading brand in home safety, dedicated to helping people protect their homes and families. Yale Linus ®smart locks and smart openers for new doors and garages can be locked remotely through applications to reassure all family members.

Unlock the future with intelligent technology

Samsung is committed to creating the future of smart technology and continues to create possibilities in the field of smart home technology. Research shows that 1/4 of Europeans believe that smart technology is a key factor affecting home ideal, and more than 3/4 of respondents say that fully functional smart homes are very attractive.

Based on this demand, Samsung is trying to make these possibilities a reality and believes that this vision can be better realized through cooperation. By partnering with ABB smart building and one of the world's leading photovoltaic and storage system technology suppliers, SMA, to integrate ABB and SMA products into Samsung SmartThings Energy, homes can become more secure, smart and sustainable. For example, the ability to run equipment at the best time, to track energy use and thus adjust consumption according to energy prices and usage patterns, and to optimize energy use based on solar production.

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