Shulou(Shulou.com)11/24 Report--

On September 1-5, 2023, one of the most influential exhibitions in the global consumer electronics field, IFA Berlin International Consumer Electronics Exhibition (hereinafter referred to as IFA) was held in Berlin, Germany.

During the IFA exhibition, the high-profile list of Global Product Technical Innovation Award 2023 (2023 Global Product Technology Innovation Award) was officially announced. The selection event is sponsored by European data Group and Asian data Group, supported by IFA Management GmbH and carried out worldwide every year. It is also one of the most professional and authoritative platforms for international exchange, display and cooperation at IFA in the same year. It is a comprehensive review and evaluation of the global consumer electronics industry in that year.

Compete for the honor of the year with innovation

The 2023 Global Product technological Innovation Award held during this year's IFA Exhibition is divided into two dimensions: technology Gold Award and Brand Gold Award. Bosch, Midea, LG, TCL, Panasonic, Samsung, JD.com, Liebherr, Konka, Dyson, JBL and other global well-known brands have won a number of technical gold awards, covering healthy air solutions, smart home applications, new display applications, smart wearable devices and other categories. As an award selection with high attention at the IFA exhibition site, senior leaders from the organizing committee of the Global Product Technology Innovation Award presented awards to the award-winning representatives. According to Jennifer, CEO of European data Group, the Global Product Technology Innovation Award, which is selected from thousands of brands at home and abroad and released in the form of a list, has become one of the important indicators for people from all walks of life to understand the development trend of the consumer electronics industry, and is the charm of IFA, which has been inherited and developed for nearly a century.

According to Zhu Dongfang, president of Asian data Group, in the list released this year, Chinese enterprises continue to demonstrate the innovative strength of "Chinese smart" in the international track by virtue of excellent products and hard-core technology. Midea air conditioners won the Gold Award for healthy Air solution Innovation and Room comfort Technology Innovation for their fresh Air sense Air conditioners (Air Virtuoso) and Portable Portable split Air conditioners (PortaSplit AC), Intelligent Air purification Technology Gold Award for TCL FreshIN series air conditioners, ADS Pro-UB Cell for innovative display application technology, and Konka R7 TVs won the gold award for family audio-visual experience.

At the same time, the list combined with the current global consumer electronics industry's innovation and changes in core technology, product design and applications driven by intelligent and digital technology, TCL won the Wisdom Technology Brand Award by integrating forward-looking technology experience and intelligent and healthy living.

Innovation starts from the needs of users

Throughout the IFA exhibition and the list of global product technological innovation awards, technological innovation with user demand as the core has become the consensus of global brands. After the test of the epidemic, consumers' demand for health has further increased, which is reflected in this IFA exhibition, all brands of innovative products blossom. The Dyson wireless vacuum cleaner selected for this list focuses on H1N1 virus filtering, and the Powercontrol spray arm of Bosch Benchmark dishwashers brings a new cleaning experience. Air Virtuoso from China uses the industry's innovative 1:1 air superset architecture to bring users a new experience of clean and healthy air; Midea's portable mobile split air conditioner (PortaSplit AC) achieves the extremely fast and strong cooling experience of mobile portables, while still enjoying low-noise comfort. TCL's FreshIN series of air conditioners, the industry's first integrated two-way fresh air technology, integrates breathing mode, exhaust mode, internal circulation purification mode and fresh air duct self-cleaning functions, bringing fresh air to users. Technological innovation with health as the core will still be one of the focuses of the development of global brands in the future.

Products with visual experience interaction as the core is not only the focus of every IFA exhibition, but also the focus of the global product technology innovation award. According to IDC information, shipments of Q3 TVs, monitors and notebook panels are expected to rise in an all-round way this year, and the consumer electronics market will be more active. In this list, both Samsung, which focuses on the development of folding screens, explains the different interactive experiences between users and mobile screens, and BOE and Konka present new visual solutions and innovative products on the big screen. Among them, UB Cell is one of the latest achievements of BOE ADS Pro to achieve the ultimate goal of "natural reality" in TV applications, achieving perfect picture quality performance from a full perspective. The Konka R7 series model selected on the list uses advanced multi-zone MiniLED backlight technology to bring an immersive experience to each scene.

In the future, the corporate brands of consumer electronics will continue to be driven by technological innovation, take product globalization as the main strategy, and continue to make efforts in production capacity, products and so on. The Global Product Technology Innovation Award will also continue to pay attention to the development trend of technology, products and brands in the field of consumer electronics, looking for an annual example and recommended example, hoping to promote the overall development of the consumer electronics industry by example.

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