Shulou(Shulou.com)11/24 Report--

On September 1, the 2023 Berlin International Consumer Electronics Exhibition (IFA2023) officially opened. Yu Zhitao, president of Hisense Group, was invited to deliver a keynote English speech at the opening ceremony, announcing Hisense's future technology strategy-The Scenario-driven Future of Tech (scene to the future). This is also his first public speech since he became president of Hisense Group on July 18 this year.

Yu Zhitao pointed out in his speech that great changes have taken place in the entire home appliance industry in the past four years, and advances in technology, especially artificial intelligence, have made the consumer experience more personalized and humanized, and pursue smarter and more friendly products and services. Based on this trend, the home appliance industry is changing from a single product to an intelligent, user-centric and scene-driven solution.

"Hisense is a rare enterprise in the industry that carries out omni-directional and in-depth layout in the field of display technology and smart home appliances, fully covering the three major home appliance business sectors of black, white and kitchen appliances." Yu Zhitao said that Hisense TV ranked second in global shipments in 2022, and Hisense is expected to produce about 28 million display terminals in 2023. At the same time, Hisense has also innovated and developed new display products such as mobile smart screens, art televisions and intelligent windows, which have been rapidly extended to B2B industries such as smart medicine, commercial display and vehicle display. " In order to better provide scene-oriented services to users, Hisense relies on its strong display terminal advantage to integrate network, cloud and services through the power of the screen to build a strong technical architecture-screen network, VIDAA OS,ConnectLife platform, "said Yu Zhitao.

According to reports, Hisense VIDAA OS can easily connect multi-brand smart TVs, audio, refrigerators and other smart home devices, allowing content and services that meet the individual needs of consumers to flow freely in the screen network, realizing fast connection, function integration and resource sharing. Hisense intelligent home platform ConnectLife is a user interaction platform with full equipment intelligent control, full space scene and full process service, providing users with rich scenes and services such as intelligent kitchen, intelligent energy, intelligent service, intelligent air cleaning, intelligent washing and care, realizing the leap from single product intelligence to whole house intelligence.

In the keynote speech, Yu Zhitao also focused on Hisense's latest folding screen laser TV products. The frame of the laser TV screen is foldable and the screen diaphragm can be flexibly curled, so that even if the screen is as large as 120 inches, it can easily enter a particularly narrow space without dismantling doors and windows or using any heavy equipment. it solves the pain point that it is difficult for consumers to buy oversized televisions for transportation and installation.

"in the face of an uncertain future, we will always be user-centered and scene-driven." Yu Zhitao said that users and scenarios are the greatest certainty in the future. To this end, Hisense will continue to expand the screen network, carry out continuous technical development of VIDAA OS and ConnectLife, constantly upgrade scene services, achieve a comprehensive upgrade of users' personalized experience, and gradually transition from establishing physical connections to establishing emotional connections.

At the same time, Yu Zhitao announced in his speech that Hisense has officially become the official global partner of Euro 2024 in Germany. This is the third time that Hisense has become an official sponsor of the European Cup since 2016. Uefa president Alexander Cefelin spoke highly of Hisense's previous good cooperation with Uefa and thanked Hisense for its great contribution to improving the fans' experience through technology. President Cheferin said that Hisense attaches great importance to the technological research and development of energy-saving products, implements the concept of green development, and looks forward to working closely with Hisense to bring better enjoyment to the fans of Euro 2024 in Germany and around the world.

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