Shulou(Shulou.com)11/24 Report--

August 29 Ke Daxun Feifei 2023 session intelligence upgrade product conference was officially held in Shanghai. Li Ping, vice president of iFLYTEK and president of AI Marketing Business Group, Zhang Dongxu, general manager of iFLYTEK conversation intelligence business, Wu Ning, consulting director of PricewaterhouseCoopers Silot, Zhang Hongbo, commercialization partner of ingenious technology, Fu Anle, co-founder of Jin Medical Health, and many industry partners attended the meeting.

The conference innovated and launched an upgraded product of session intelligence digitization + spark cognition model, which is based on the enterprise service golden triangle (employee-store-customer) theory, with the core to solve the offline marketing service problem of the enterprise. and by the end of 2023, the four-step upgrade of software and hardware capacity will be completed. Based on the industrial layout of Spark "120th N", it will enable more industry partners to work together to make it easier for enterprises to sell and talk.

Highlight 1: iFLYTEK Spark in the landing application of conversational intelligent products

IFLYTEK has entered the digital marketing industry since 2014 and has undergone several advanced developments based on artificial intelligence technology. Centering on the pain points and needs of offline marketing customers, that is, the digitization of sales process and the growth of sales link conversion rate, the AI Marketing session Intelligence team was officially established in 2021 to develop session intelligence solutions based on offline store sales management, forming a benchmark case with leading customers in automotive, real estate and other industries in the past two years.

Li Ping, Vice President of iFLYTEK and President of AI Marketing Business Group

With the iFLYTEK Spark Cognitive Model first released on May 6 this year, the June 9 and August 15 calendars have been officially upgraded to Spark Cognitive Model V2.0 after two iterations, and the seven core competencies have been continuously advanced. IFLYTEK AI marketing has also continued to apply large models to many business scenarios, especially in the application upgrade of session intelligence products, which has achieved amazing results, helping real estate, automobiles and customers to improve their service standardization by an average of 25%. Customer maintenance time has decreased by 30%, and employee performance has increased by more than 20%.

IFLYCODE Intelligent programming Assistant

Multi-modal content understanding and Generation of Spark Cognitive Model

Highlight 2: iFLYTEK session intelligent upgrade products and solutions release

Focusing on the three key roles of the whole service link (customer, employee, and enterprise) and a series of chain black box problems (such as opaque service between employees and customers, incomplete supervision of employees, and communication fault between enterprises and customers), a session intelligence solution is proposed, which uses the spark marketing model and MoE hybrid model algorithm to improve the quality and efficiency of conversation insight in terms of cycle, cost and effectiveness.

Zhang Dongxu, General Manager of iFLYTEK session Intelligence Business Department

1. Employee-customer is session-level interactive marketing and conversation process acquisition. The digitization plan of the service process, knowing whether the employees have done well or not from the past to the present, and making use of the logical reasoning and context understanding ability of iFLYTEK Spark Cognitive Model to evaluate the employees' multi-party ability. and then to the follow-up suggestions to achieve detailed guidance and optimization of employees' personal abilities.

2. Enterprise-customer in the past, enterprises were unable to restore users' mental process, unable to formulate strategies scientifically, and there were big barriers to model iteration. Make use of the intelligent upgrade of Spark: through context understanding and information extraction, you can gain insight into the conversation process, automatic tagging, and identify the stages of the user's life journey; more scientific insight into customer portraits and summary of interviews, and give follow-up suggestions. Customer time is reduced by 50%, and more personalized guidance for employees.

3. Enterprise-employee enterprises need knowledge precipitation and application. IFLYTEK conversation intelligent assistance and management solutions make the conversation between enterprises and employees easier: 1, through the construction of enterprise knowledge brain to assist knowledge processing, problem processing, answer retouching, so that the enterprise scene conversation is not difficult; 2, intelligent speech assistant, so that employees can solve conversation problems and meet customer needs; 3, intelligent customer service platform, meet the 1V1 personality interaction, personified interaction is more smooth and natural.

Taking real estate as an example, the conversational intelligence upgrade product evaluates and scores the performance of real estate consultants from four aspects: "user demand mastery ability", "product professional ability", "on-the-spot contingency ability" and "empathy ability". Combined with the understanding of the context, summarize the scattered customer information in the conversation, sort out the service summary, and support the real-time retrieval and verification of the intended text.

Highlight 3, industry case sharing and ecological plan launch

At present, the session intelligence upgrade products based on the digital + spark cognitive model have been granted to some cooperative enterprises, who share their industry insights and application cases of conversation intelligence from their respective industries. Wu Ning brings "Enterprise Strategic thinking under the General trend of Science and Technology", Zhang Hongbo brings "Intelligent Automobile Industry Application", and Liu Junxin brings "Industry Application case sharing". At the same time, iFLYTEK AI Marketing session Intelligence officially opened the ecological plan, and join hands with more partners to promote the intelligent upgrading of enterprise conversation scenarios.

Wu Ning mentioned that the world is still experiencing a new round of growth inflection point. In the past two decades, global business activities have entered the era of Internet-based science and technology. In the future, business will be an efficient collaborative ecological network of interconnected intelligence. Under the general trend of science and technology blessed by AI, enterprises will usher in changes in both strategic perspective and capability perspective.

Wu Ning, consulting director of PricewaterhouseCoopers Silot

Enterprises should re-examine business development and innovation with the concept of science and technology and product-driven, promote digital transformation as soon as possible, and pay attention to the real carding and utilization of data assets; under the spring tide of cost reduction, enterprises should pay attention to the building of increased capital, enhance core competitiveness to ensure long-term success; at the same time, attach importance to organizational change adaptation, optimize management and control authorization, retain key talents, and support capacity building.

Strategy, as a brand digital marketing operation service provider, is committed to integrating AI capabilities to promote revenue growth. Based on the consumer perspective under the consumerization operation, Zhang Hongbo interprets the Wisdom Brand + SpaceSight program from employee management, store service and customer voice, which is to build the ability to integrate conversational intelligence, and is widely used in the automotive industry, covering online and offline pre-sale, in-sale and after-sale links.

Zhang Hongbo, partner in the commercialization of science and technology

The wind is in vogue nowadays. It is the need of users, but the industry is facing the pain of industry supervision. In the early stage of information transformation, Fu Anle shared the way to break the situation in the industry: smart badge to fine scene conversation insight, spark in the industry application program upgrade.

Fu Anle, co-founder of Jin Medical and Health

At the end of the conference, eight ecological partners jointly lit up and launched the session Intelligence 2023 Spark Ecological Project. Through this program, AI Marketing session Intelligence will join hands with more ecological partners, give more preferential policies for cooperation, and use the session intelligence upgrade product solution of digital + spark cognitive model to enable enterprises to sell more intelligently, make business conversation easier, and continue to contribute to corporate revenue growth.

Guests (from left to right): Jiang Zhongfeng, Vice President of Dex Media and head of AIGC Innovation and Research Center, Xing Rui, partner of push Technology, Bao Quansheng, General Manager of Sohu Boban Technology, Yin Chenglong, Vice President of Digital Business Group of iFLYTEK and General Manager of Jinxun Mathematics, Zhang Hongbo, Commercial partner of ingenious Technology, Xiong Wei, Senior Vice President of Chengdu Wangwang Xiaobao Technology, Fu Anle, Co-founder of Jin Medical Health, Xu Feng, CEO of Shanghai Shunheng Technology.

"Spark conversation wins growth, ecological cooperation sets sail together", iFLYTEK AI marketing hopes to work with all partners, under the blessing of the spark cognitive model, iFLYTEK session intelligent products help enterprises grow faster and faster.

IFLYTEK AI marketing business group conversation intelligence for more details, please follow Wechat official account: iFLYTEK AI marketing, conversation intelligence.

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