Shulou(Shulou.com)11/24 Report--

There is a saying in the condiment industry that "he who gets the cook gets the world". A good condiment must be approved by the chef before it can be really accepted by the market. In recent years, under the leadership of Zhao Yuejun, pockmarked Yao attaches great importance to product quality and closely unites the group of chefs to win opportunities for the market development of pockmarked.

The variety of condiments is the mainstream trend of today's industry development. In order to stir up the taste buds of diners, restaurants often need to launch a variety of cuisines and integrate creative dishes to attract diners, which requires that the same kind of condiments should not only ensure uniform quality, but also be "all-inclusive". Therefore, who can provide a wide range of condiments, who will solve the catering market and the choice of thousands of chefs, and then win market opportunities.

Since its inception, Yao Ma Zi has been focused on the research and development, production and sales of flax flavor condiments. The main products can be divided into four series: seasoning oil, compound seasoning, vegetable products and snack food. Among them, vegetable products and snack foods are mainly local specialty foods. The series of seasoning oil products mainly include rattan pepper oil, prickly ash oil, wood ginger oil and cooked rapeseed oil. At the same time, the company also produces a small amount of red oil, sesame pepper oil and other seasoning oil products. Zhao Yuejun, chairman of pockmarked Yao, said that adhering to the concept of "making and delivering delicious food with ingenuity", we will continue to pay attention to changes in market and consumer demand, and innovate and develop new types and flavors of condiments to meet consumers' more demand.

Throughout the condiment industry, the homogenization of condiment products is serious, so the competition for brand strength has gradually become a moat for each brand. If a brand wants to increase its popularity in the seasoning industry, it needs to establish a deep relationship with chefs and arouse emotional resonance. Pockmarked Yao has established a deep brand awareness in the chef circle.

Zhao Yuejun, chairman of pockmarked Yao, comes from a family of chefs. Through more than 30 years of hard work, he has inherited and carried forward the excellent Chinese catering culture. With the goal of "improving the social status of chefs", he launched the "Chef Care Action". Build a communication platform for chefs, call for the improvement of the working environment of chefs, and call for social care and respect for chefs. In order to provide a good environment for chefs to study, train, recuperate and rest, so that chefs can improve their professional quality and inherit the spirit of craftsmen, Zhao Yuejun set up a "Chef Care training Center". Tens of thousands of famous chefs from all over the country are invited to Sichuan for exchange and study free of charge.

Since 2015, Zhao Yuejun has organized more than 100 chefs' children from all over the country to participate in the "Chef's proud son" summer camp free of charge, making the chef's children feel the deep love of chefs. A number of practical actions make Zhao Yuejun deeply respected and loved by the chef community.

In the hundreds of billions of grade condiment market, pockmarked seed shows a differentiated competitive advantage by virtue of its high product quality, rich product matrix and deep connection with the chef group. Today, pockmarked Yao has established a deep brand awareness in the chef circle, and has won the favor of the majority of consumers. In the future, under the leadership of Zhao Yuejun, pockmarked Yao will continue to provide the catering industry and consumers with higher quality, more diverse, and more delicious condiments with chefs as the core, quality as the orientation, and innovation as the driving force.

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