Shulou(Shulou.com)11/24 Report--

Agricultural and rural development has always been a clich é. Various industries are also "showing their magical powers" on how to improve the efficiency of rural construction and drive the rural economy to a new journey by means of science and technology and innovation. In the field of live e-commerce, head anchors and enterprises like Simba and Xinxuan Group have joined the army of rural e-commerce development, providing a lot of energy for them to "take root" in the rural market.

Simba is a well-known anchor. taking advantage of the east wind of live e-commerce, Simba can be described as "meritorious service" in the field of live streaming. As the saying goes, "care about the people when you have status." when Simba leads a professional team of more than 4000 people from Xinxuan Group to focus on helping agriculture, what kind of surprises and development ideas will it bring to everyone?

It is reported that Simba launched a campaign to help farmers with Xinxuan as early as 2018, exploring a model of "top anchors + landmark products + IP upgrade". Since 2020, through special public welfare live shows such as Hainan, Shanxi and Guizhou Liupanshui, Heilongjiang good things, Shandong, CCTV "Heart to Heart" Liangshan Xide County, Dalian and other public welfare live shows, Simba has led Xinxuan to help farmers with a total sales of more than 750 million yuan.

In the long road of helping farmers, the Xinxuan team "searched from top to bottom" and found two long-term ways to help farmers: incubating landmark brands of agricultural products and e-commerce training to help farmers become rich. the second is to help farmers improve their skills to become rich.

Simba and Xinxuan Group have rich experience in incubating landmark brands, such as Jiangmenhai duck egg, Heilongjiang Binjiang sour cucumber, Heilongjiang Wuchang royal rice farm rice, Dasheng roast chicken, Yangqu soil honey and so on.

In terms of helping farmers increase their professional skills, Simba and Xinxuan Group have specially set up rural e-commerce training courses by making use of their accumulated experience and resources in live e-commerce to train talents for the development of rural e-commerce. This course of Xinxuan Group covers account building, live broadcast planning, live broadcast field control, live broadcast selection, after-sales service and other knowledge, providing live delivery skills training and consulting services for farmers, industrial parks and local industries.

Simba takes live broadcast as the starting point, helps farmers with public welfare, and strives to be the leader and tricker in the development of rural e-commerce, which opens up new ideas to help the revitalization of rural areas.

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