Shulou(Shulou.com)11/24 Report--

After two consecutive quarters of declines in the fourth quarter of 2022 and the first quarter of 2023, global smartwatch shipments increased by 11% year-on-year in the second quarter of 2023, and there are clear signs of recovery in the global smart wear market, according to a new report released by global industry analysis company Counterpoint.

However, Apple's global shipments fell 10 per cent year-on-year in the second quarter of 2023, bringing its shipments below 8 million units for the first time in three years. Apple's market share fell to 22 per cent from 27 per cent in the second quarter of 2022, ranking third in domestic sales.

In contrast, Huawei's wear market share has leapt to the second place in the world in the second quarter, with shipments up 58% year-on-year, of which the domestic market share rose to 39%, firmly ranking first. At the high end of the market, Huawei's smartwatches worth more than $500 (3000 yuan) expanded its market share in China to 52%, a significant leap compared with the same period in 2022, the report said.

While the recovery in China's smartwatch market remains tepid, Huawei's smart wear performed well in the second quarter of this year, according to research analysts, related to the launch of high-end flagship products such as the Huawei WATCH 4 series in the second quarter of this year, which set a new record for shipments in a single quarter since 2020.

In May this year, Huawei released the most powerful high-end flagship product of the WATCH digital series, the Huawei WATCH 4 series, which adopts planetary design aesthetics and high-end materials, carries more comprehensive and leading wisdom and health functions, supports dual-mode life experience, realizes the perfect integration of science and technology aesthetics and wisdom experience, completes leapfrog upgrades, and is well received at home and abroad.

After experiencing Huawei WATCH 4 Pro, legendary Olympic gold medalist Mofala said: "as an athlete, I need to know more about my own physical condition and needs. Huawei WATCH 4 Pro provides me with accurate and comprehensive health data, from basic information such as my heart rate and blood oxygen to the quality of my sleep. Having these data means that I can really take the initiative to manage my health and assess whether lifestyle adjustments are needed to reach my full potential. Huawei WATCH 4 Pro is the'on-the-wrist health butler'.

Wisdom and health are the two most prominent advantages of Huawei's WATCH 4 series. Huawei WATCH 4 Series is the industry's first smartwatch to support hyperglycemia risk assessment research. Based on HUAWEI Truseen ™5.0 + high-precision physical sign monitoring technology, Huawei 4 Series evaluates hyperglycemia risk (non-glycemic output value), lowers screening threshold and increases awareness of potential hyperglycemia risk (1). At the same time, with the health capabilities of ECG ECG analysis, vascular health research, respiratory health research and HUAWEI TruSleep ™sleep monitoring technology, watches help more people achieve more professional and active health management and protect users' health in an all-round way.

In addition to having more comprehensive and accurate health monitoring capabilities, the Huawei WATCH 4 series has also been intelligently upgraded to present trend health data, support medium-and long-term health trend reminders and real-time abnormal health trend alerts to help users know subtle changes in the body. The new micro-physical examination function can complete 10 health indicators such as heart rate, blood oxygen, ECG, cardiovascular health and respiratory health in 60 seconds, and generate a micro-examination report (2), so that users can firmly grasp the initiative of health. Through the home space of Huawei Sports Health App, users can also remotely view family members' health data, micro-physical examination reports and other contents, so that care is everywhere.

In terms of sports, Huawei WATCH 4 series provides more than 100 types of sports, in addition to golf, free diving, including the current high-end and mainstream sports modes, bringing scientific and visual sports experience. In addition, the watch supports a track return map to guide you back safely.

After the launch of the Huawei WATCH 4 series, we have achieved both sales and word-of-mouth achievements, which also let us see the confidence and strength of Huawei's smart wear products to impact the high-end market of smartwatches. We believe that Huawei will continue to inject vitality into the global wearable market through the innovation of sports health technology, while accelerating the arrival of a healthy era of one person, one watch.

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(1) this function needs to be realized through Huawei's innovative research App, which is jointly sponsored by Nanjing Gulou Hospital, Peking Union Medical College Hospital and China Association for the Promotion of International Health Care. This product is not an instrument, the measurement data and results are for reference only, not as a basis for diagnosis and treatment. It is not applicable to users under the age of 18, type I diabetes, gestational diabetes and other special types of diabetes.

(2) this product and micro-physical examination software are non-instruments, and there is no diagnosis and treatment behavior for users. The test results are for reference only and can not be used in medical research, diagnosis and treatment. Some of the data from the micro-physical examination come from Huawei Innovation Research app.

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