Shulou(Shulou.com)11/24 Report--

CTOnews.com August 31 news, Sony suddenly announced last night that the price of its PSN subscription PS Plus membership fee package will be increased. CTOnews.com reported in the early hours of this morning that since September 6, the annual renewal fee of PS Plus has increased by about 30% (after the price increase is $79.99-$159.99), which has aroused criticism from the majority of players.

Today, Derek Strickland, editor of game media TweakTown, has continuously criticized Sony on the X platform, saying that Sony does not seem to know how to deal with subscription, and the price increase may be "a sign that its subscription bubble burst."

Without mentioning the price increase, PlayStation should at least improve its communication with users. As a company, it is important to face investors and user groups, and to communicate with investors to ensure indicators and income, but the commitment to provide customers with the best game platform, high-end 3A exclusive games and subscription value can not be ignored.

When tilting to one side, there are bound to be problems, such as this sudden sharp price increase, it is hard not to understand that this is the intention of Sony to declare that "no more PS Plus subscription data will be released in the future", and the authorities have not used any new features to convince players to justify the price increase.

Posts posted by ▲ source Derek Strickland

Posts posted by ▲ source Derek Strickland

The post released by ▲ source Derek Strickland said in an interview with foreign media Gamesindustry in June this year that "PlayStation players are more willing to pay for the most prestigious (third-tier) PS Plus members." Nick Maguire, head of Sony's subscription business, said in an interview at the time, "PlayStation Plus's third member 'Premium' actually has a larger share than the second member' Extra', thus proving that PlayStation players are more willing to pay for the most expensive PlayStation Plus."

According to data provided by Circana, players' spending on subscription services in the North American game consumer market has stagnated, CTOnews.com reported yesterday.

▲ source Circana data foreign media pushsquare believes that although the game subscription of players in the North American game consumer market performed well during the period from 2020 to 2021, it has not increased significantly since it reached a peak of $400 million per month (CTOnews.com Note: about RMB 2.916 billion) in November 2021 (currently stable at about $400 million).

When the following about the stagnant spending of players in the consumer market on subscription services, Sony tried to raise prices to make more money from it, which can be described as "causing a lot of complaints from the public."

▲ Sony PlayStation Plus poster, Tu Yuan Sony PlayStation Store

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