Shulou(Shulou.com)11/24 Report--

As one of the most popular game exhibitions in the world, the 2023 Cologne International Game Show (Gamescom) was held in Cologne, Germany, from August 23 to 27. According to the organizers, both the exhibitors and manufacturers reached an all-time high. HUAWEI AppGallery joined hands with partners such as Lightyear, Com2uS, IGG, Wargaming, Zulong Entertainment, 37Games, pupil Technology and Elex to create the "2023 AppGallery Game Fest" exhibition area, bringing wonderful activities and benefits to live and online players, and showing the industry the latest business progress and cooperation results.

Huawei has more than 20 years of globalization experience and a perfect global layout. At present, the game service covers more than 170 countries and regions and carries out double-end distribution of HUAWEI AppGallery and HUAWEI GameCenter. Among them, HUAWEI AppGallery has more than 580 million monthly active users, HUAWEI GameCenter has more than 230 million game player users worldwide, and game distribution has reached 100 million. During HDC 2023, Huawei Interactive Media Corps CEO and Wu Hao, president of Huawei Terminal Cloud Service Interactive Media BU, introduced that Huawei Game Center brings more game exposure and user transformation to partners and explores more business opportunities through global platform capabilities and localized operational support. As of July 31, 2023, overseas game distribution has increased by more than 50%.

Partners at home and abroad jointly participated in the exhibition, and the game activities were brilliant.

In this exhibition, HUAWEI AppGallery booth not only combines classic game pictures with light mirror effects to create a creative photo area, but also prepares for many game activities such as team exhibition games, player KOL showdown and Cosplay Challenge, which are attended by nearly 100, 000 live players and online audience.

World of Tanks Blitz and Summoners War invited well-known players, teams and commentators, and held several rounds of live exhibition matches on Huawei equipment, which were presented in real time through large stage screens and online live broadcasts, causing repeated cheers. Lords Mobile invited local famous game celebrities to interact deeply with players, and many players came here just to communicate face-to-face with their idols. Life Makeover and Summoners War invited Coser to freeze each moment with players in a creative photo area that combines the effects of light mirrors.

Huawei Game Center continuously invests and ploughs in the European market, working with domestic and foreign partners to bring players a richer and higher quality full-scene game experience, so that players can enjoy the full range of game fun of "boutique content + exclusive rights and interests + community services", which is not only the key goal of this event design, but also one of the visions of Huawei Game Center.

Dragonheir: Silent Gods unveiled at the HUAWEI AppGallery booth, tens of millions of channel exposures promote reservation conversion

In addition, it is worth mentioning that the new overnight Lightyear tour Dragonheir: Silent Gods, which will start overseas public testing on September 19, is also unveiled at the HUAWEI AppGallery booth, so that players can preemptively try out in the exhibition area, play live games with well-known European KOL, and enjoy the fun of competition.

As a sand table open world strategy TRPG, this game has attracted much attention from the industry because of its exquisite modeling, diversified and magnificent western fantasy themes and ways of playing. HUAWEI AppGallery also jointly carries out booking gift packages through resources such as Banner, PUSH, reservation columns, etc., which brings tens of millions of exposures to Dragonheir: Silent Gods and enables the rapid growth of user reservations.

Omni-directional localized operation services to promote the global growth of games

With the sustainable development of Huawei's global ecology, the global operation team of Huawei Game Center has set up six regional operation centers to build the local ecology. to provide game developers with all-round localized operation services such as game intermodal transport support, international privacy compliance and global tax and financial support.

From the perspective of game intermodal transportation, participating in the Cologne Game Exhibition is one of the important ways to achieve global exposure by participating in large-scale game exhibitions in various regions and working with partners to create integrated marketing activities. In addition, on the one hand, Huawei Game Center can accurately reach the target players through resources such as local player community operation, local KOL or e-sports club. On the other hand, it combines HUAWEI AppGallery and HUAWEI GameCenter dual-end recommendation, open screen, Banner and other traffic resources, operator channel resources, partner official media matrix, overseas terminals offline stores and shopping mall roadshows and other multi-channel online and offline users to solve the pain points of local operation, help developers quickly integrate into the local market at the same time to achieve all-round promotion to promote user transformation, and explore more growth opportunities.

As a popular track in recent years, Huawei Game Center has become an important partner for games to go out to sea with the differential advantages of 100 million users, high-quality channel resources and local operation services. through global channels and refined operational capabilities to enable domestic games to go out to sea, tap more blue ocean markets, and help game partners to achieve new growth.

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