Shulou(Shulou.com)11/24 Report--

Recently, HK.02416 handed in its first answer since it went public in May this year. According to the interim financial report, in the first half of 2023, it had more than 45000 active corporate customers and more than 1.15 million service equipment, an increase of 11.8%. At the same time, SaaS and other businesses ushered in a "spring", up 56 per cent from a year earlier.

Under the negative voice of China SaaS in WeChat moments, the business model of "IaaS+SaaS" shows the growth potential of "office cloud". As of press time, its share price was HK $7.02 per share, up 16 per cent.

IaaS (Infrastructure and Services) is the office cloud for the business marked by the easy point cloud.

Easy Point Cloud provides small and medium-sized enterprises with office IT equipment and equipment-based one-stop office IT services, and improves the IT computing power in the enterprise office by shortening the standby time of the enterprise IT. At the same time, it can be flexibly accessed and returned on demand according to the IT needs of the enterprise.

Office cloud business accounts for more than 80% of easy point cloud revenue, which is the core business of easy point cloud, so easy point cloud has been laid out in office cloud business for a long time. Since its establishment in 2014, easy Point Cloud has anchored the continuous efforts of SME customers to provide specific services, including equipment installation, equipment maintenance, equipment upgrading, spare machine return, data formatting, etc., including equipment lifecycle IT services. At the same time, in terms of service speed, the 400 customer service hotline is online 24 hours a day, and offline maintenance engineers arrive at the maintenance site as soon as 2 hours, thus giving small and medium-sized enterprises office IT a "hosting" service experience.

The one-stop office IT service close to customers allows EPS to grow with enterprises, creating a highly sticky customer base. According to the semi-annual report in 2023, ESPN's customer retention rate remains at 85%.

In SaaS and other businesses, the semi-annual report of easy Point Cloud also shows a state of full bloom.

First of all, SaaS products are easy to count. By providing enterprises with one-stop digital management of fixed assets, it helps enterprises to manage fixed assets informationally and transparently, so as to reduce costs and increase efficiency. The gross profit margin of easy inventory has increased from 86% in 2022 to 89% in 2023.

The second is the easy auction machine, which is the largest To B second-hand equipment auction platform independently developed by Yi Dianyun. It continues to win customers with humanized pricing and auction rules. It is worth noting that the revenue of the easy auction machine business has increased from 67161000 yuan to 73861000 yuan, and the gross profit margin has also increased gratifyingly. In addition, in the first half of 2023, easy Point Cloud also developed a business to provide professional IT maintenance for enterprises-Yi Weixiu.

The layout of IaaS+SaaS enables the point cloud to achieve diversified growth, and its industry has a closed-loop relationship. IaaS helps easy Point Cloud enhance its service capability and brand reputation, while SaaS can achieve more profit growth with its large enterprise customer base.

Throughout the business composition of easy point cloud, we can find that its close business logic makes easy point cloud a leader in the field of office cloud in China. On the one hand, the multiple layout makes the growth of the easy point cloud more robust, the development momentum is stronger, on the other hand, it can help enterprises to solve the plight and problems of diversification in all aspects. For example, enterprises unable to operate fixed assets can use easy inventory; self-owned equipment can not be repaired, unreliable cooperative IT maintenance partners can provide transparent quotations, 48-hour maintenance delivery and one-year warranty service through the easy repair platform.

The release of the interim results is a delivery of the easy point cloud model to live up to market expectations, time is the best answer, and the hidden power of the easy point cloud has yet to be explored.

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