Shulou(Shulou.com)11/24 Report--

The fierce battle is raging in the second half of 2023, and the market pattern of new energy vehicles is being reshaped. While new breakthroughs have been made in intelligent and networked technology, the market scale has been effectively expanded, and the prospect of high-end intelligent electric vehicle track continues to be optimistic.

On August 31, BAIC Blue Valley disclosed results for the first half of 2023: revenue reached 5.77 billion yuan, an increase of 65.85% over the same period last year. BAIC's overall sales reached 35191 vehicles in the first half of the year, up nearly 107% from the same period last year.

Based on a clear development strategy, BAIC Langu continues to adjust its structure and strive to enhance its core competitiveness. Looking back at the first half of 2023, the company continues to improve the level of independent research and development, steadily consolidate the R & D capability, and continue to consolidate the core competitiveness in the field of vehicle integration, three-electricity system and intelligence.

At the same time, BAIC Langu continues to focus on the construction of high-end intelligent electric vehicle brand Jihu Automobile, effectively precipitating brand depth and strengthening marketing level. Since 2023, the polar fox koala has been successfully released and opened for pre-sale, and the polar fox alpha S and T forest versions have been released, demonstrating the strong insight and leading technology of polar fox in user demand, scene development and so on. Through the listing of the advance version of polar fox alpha S, polar fox automobile has re-established the intelligent benchmark of mass production cars.

The products have been repeatedly recognized by professionals, and the service system is becoming more and more complete.

Good market performance, first of all, benefit from the product strength is recognized by the market. A number of professional tests show that the vehicle quality of Jihu Motor is commendable in the industry.

In May 2023, the advance version of extreme Fox Alpha S ranked first among all tested models with a score of 99.8 points in the Chinese Automobile Consumer Research and Evaluation Test regulations (CCRT). In June 2023, the advance version of Jihu Alpha S won the first place in the active safety test of China New car Evaluation regulations (C-NCAP), fully demonstrating its excellent intelligent driving ability.

In addition, Jihu Alpha T and Alpha S also ranked first in the quality ranking of medium-sized SUV and medium-and large-sized vehicles in China New Energy in the first half of 2023 in the quality evaluation activities of subdivided models carried out by China Automobile quality Network, reflecting the strong comprehensive product strength.

In addition to product and technology construction, BAIC Langu is also continuing to expand its power-up network to serve users efficiently. As of June 30, 2023, 29 self-operated super fast charging stations have been completed, covering 4 provinces and 4 cities. The station is also open to all electric vehicle brand users to promote the sharing of high-quality charging resources. In addition, more than 540000 high-quality public charging piles across the country have been connected to the polar fox APP, covering more than 300 cities across the country, so that users can charge without worry.

The continuous improvement of the product matrix and the expansion of the service network have fed the steady growth of sales. With the continuous release of the consumption potential of new cars, BAIC's new energy sales are expected to go further.

Relying on technical advantages, open up a "scene-based car" track

BAIC Blue Valley's substantial growth in the first half of 2023 is inseparable from the continuous refurbishment of products, behind which is the strong potential energy brought by the concept of "scene-based car". Whether it is the extreme fox forest version or the polar fox koala, it is not only the concrete practice of BAIC Blue Valley's "scene car building", but also the original persistence of the brand of "insight, wisdom and extreme".

By opening up the "scene car-building" track, BAIC Blue Valley has gradually stepped out of the quagmire of homogeneous competition.

In January 2023, the polar fox koala, specially designed for parent-child travel, completed its first show. This "new species" revolves around the whole scene of parent-child travel, and provides a warm parent-child travel space for parent-child travel from the perspectives of safety, respiratory health, contact health, comfort and convenience. At present, the Jihu koala has officially opened a pre-sale at the Chengdu Auto Show, with an advance price of 133800 yuan to 171800 yuan, to express its sincerity to more parent-child families.

In June 2023, around the needs of users to relieve stress, pursue health and get in close contact with nature in the city, polar fox launched two "Sen" models, namely, the extreme fox alpha T forest version and the polar fox alpha S forest version. so that users can also enjoy forest-like comfort and health in the city.

Technical support is also the key to completely break the problem of homogenization competition. BAIC Langu continues to consolidate the core competitiveness in the field of vehicle integration, three power systems and intelligence, and promote the landing of more high-end electric technologies. For example, its self-developed fourth-generation high-performance electric drive system of Polar Front Power (α-power) was successfully selected as one of the "second Top Ten Electric drives in the World" by Automotive Evaluation and Research Institute in April 2023. In addition, its first-developed interior lighting controller SLC realized the experience of cockpit atmosphere lights changing colors and rhythms according to the scene.

"one scene, one technology". In the increasingly competitive new energy vehicle market, BAIC Langu links the scene with technology to make users feel that the car is a "third space" that can achieve more life scenarios. It will form a new value chain and open up a blue sea of infinite possibilities.

Cooperate deeply with partners to create world-class cars

In addition to ploughing "scene-based cars", BAIC Langu has always adhered to "building cars from the beginning" and has established profound partnerships with Huawei and other enterprises, jointly promoting the accumulated rise of polar fox in the field of high-end intelligent electric vehicles.

BAIC New Energy, a subsidiary of BAIC Blue Valley, is the first car company to cooperate with Huawei. In 2017, the two sides signed a cooperation agreement to put forward the common vision of "two striver partners and a world-class car". Many engineers of Huawei project team are based in BAIC New Energy Blue Valley headquarters. Since then, the two sides have signed cooperation agreements on deepening and upgrading twice in a row.

In 2021, the new HI version of the extreme Fox Alpha S jointly created by the two sides was released at the Shanghai Auto Show and delivered in 2022. This car is the first production car equipped with Huawei HI smart car solution, and it is the first batch of production cars in the world to support intelligent driving on urban roads. Huawei has the highest level of intelligent driving and can cover parking lots, highways and other scenic spots. Both sides continue to promote the landing application of high-level intelligent driving technology represented by NCA. NCA is an important function in Huawei ADS intelligent driving assistance system. So far, the new HI version of Jihu Alpha S has achieved full push of urban NCA in Guangzhou, Shenzhen, Shanghai, Hangzhou, Beijing and Chongqing, and users can achieve high-level intelligent driving assistance in cities based on high-definition maps.

On May 19, 2023, BAIC New Energy renamed the new HI version of polar fox alpha S to "polar fox alpha S advance version", offering more competitive prices and introducing the most sincere care policy for old users.

On August 14, BAIC Blue Valley announced that in order to further deepen cooperation, BAIC New Energy will carry out smart cooperation with Huawei Terminal Co., Ltd. on the basis of its existing strategic cooperation with Huawei Technology Co., Ltd. the first model is positioned as a high-end intelligent pure electric car. In order to meet the needs of new model design and production, the company will upgrade the existing BE22 platform in an all-round way to create a new generation of BAIC new energy high-end pure electric intelligent network connected vehicle platform, and the upgraded BE22 platform products will be produced by Beijing high-end intelligent ecological factory.

It is reported that the first high-end intelligent pure electric car built by both sides under the smart selection mode is expected to hit the ground next year. According to the forecast of the National Information Center, the C-class cars, which are mainly for the high-end market, will continue to rise in the future, and the market size will exceed 900000 by 2024. This means that the first high-end intelligent pure electric car made by BAIC New Energy and Huawei conforms to the market trend and user demand and has a broad market space.

On the whole, through smart selection mode cooperation, BAIC New Energy can obtain more competitive products in a short period, enrich the product spectrum, quickly increase the company's vehicle sales and boost the confidence of supply chain partners. to lay a good foundation for improving the company's market capitalization and financing capacity.

Looking back at the first half of 2023, under the dual promotion of economic recovery and favorable policies, the new energy vehicle market ushered in an unprecedented development situation. According to the China Automobile Association, in the first half of 2023, the production and sales of new energy vehicles were 378.6 million and 3.747 million respectively, an increase of 42.4% and 44.1% respectively over the same period last year. Among them, the sales of pure electric vehicles reached 2.719 million, accounting for 71.8% of the total sales of new energy vehicles in the first half of 2023.

Under the complex trend of change and immutability, BAIC Blue Valley carefully plans the layout, aims at the future with its strong foresight, and on the basis of profound insight into the changes in user needs, through renovating the product matrix, creating a "scene car", and working with Huawei to wisely select, etc., built a solid performance chassis, but also activated its own development "acceleration". Under the general trend of China's new energy vehicle brands taking the lead in the world, BAIC Blue Valley has outlined a greater space for development.

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