Shulou(Shulou.com)11/24 Report--

On August 28, the celebration of the 314th anniversary of Jianwang was held in the Happy Valley of Chengdu. The celebration is divided into outfield and infield, the outfield is the three-day sword net 3 carnival, and the infield is the press conference at Chengdu Happy Valley overseas Chinese City Grand Theater on the evening of August 28.

Looking back on the 14th anniversary celebration, it is hot and interesting to return offline four years after the 3rd anniversary celebration of the sword net. In the outfield carnival, the official will arrange and build the scene according to the characteristics of Sword net 3, and move the characteristic eggs of all major schools in the game to the scene to bring immersive play experience.

In the infield press conference, the biggest focus is the official debut of the flagship version of sword net 3 and the opening of the appointment. Sword net 3 flagship version of the engine in the PC side of the replacement and upgrade, the picture is more refined, will have a more delicate model performance, more realistic light and shadow pictures, more natural scene effects, but also will be connected to Nvidia DLSS 3.0, on the basis of uncompressed image quality, to achieve a significant increase in frame rate.

After the official launch of the flagship version of sword net 3 in April next year, the mobile terminal will be launched at the same time. This is also one of the core points of this press conference.

For mobile, Jian "3 flagship version includes exclusive mobile UI design and game operation logic optimization. Jian" 3 flagship version will achieve real-time data interworking between mobile and PC, which is one of the few "type MMORPG" tours in the industry to achieve PC mobile data interoperability.

In addition, the conference also announced the annual profile film "Wanlingdang Song", the new school "Wanling Villa" and a variety of major linkage content. Sword net 3 will join forces with a number of world-class IP brands at home and abroad to expand the brand again.

In addition, Jianwang 3 also released the annual public welfare content, including loving book donation activities that lasted for many years, tree planting recommendations to help desert management, and so on.

There are many other highlights in this press conference, such as Zhang Liangying singing the theme song "accompany me" for the 3rd anniversary of Sword net, the live performance of Yang Liping Dance Troupe, and so on, which can be said to be a big carnival for the 3 players of Sword net.

Seeing such a big launch and enthusiastic response from players, it's hard to imagine that this is a MMORPG PC game that has been in operation for 14 years.

So, in the moment when MMO is gradually silent, why can Sword net 3 last for a long time and become a veritable evergreen tree of PC games?

Why can Sword net 3 be popular for 14 years? Sword net 3 officially opened the public test on August 28, 2009. In fact, at the beginning, sword net 3 did not go smoothly. Due to factors such as the lack of characteristics of the charging model and content, the number of people online during the game public test was only 200000. After opening the charge, it fell directly to 150000.

Fortunately, the game project team stopped the decline through a series of positive measures, such as the update of the version of Zhanbao Jialan in April 2010, and the later appearance of the new school's hidden sword and Lori figure, as well as open point card clothing, and so on. So that sword net 3 ushered in the first wave of rise.

Later, sword net 3 formally introduced its own unique PVP camp play in the update of the "Soul of War" version, and gradually evolved into one of the key games.

Interestingly, the Soul of War version was inspired by an epic battle between players, that is, a butterfly love war launched by the two camps of Hao Qi League and the Valley of the villains, which is an accidental event, but the sword net 3 project team smelled the importance of PVP play.

In 2011, Sword net 3 brought a brand-new series of big light gong games in the expansion "the Grandmaster", realizing a very gorgeous light gong play, which was an eye-opener for domestic players at that time. As a result, light gong has also become one of the iconic ways of playing sword net 3.

In order to achieve the game of light work, the "sword net 3" team almost rewrote the underlying logic and spent considerable effort.

Speaking of which, I believe you can already understand that the most important reason for the long-term vitality of sword net 3 is that the production team has a keen insight into the players' pain points and refreshing points, and can improve actively and timely, as well as the bold decision-making ability.

It can bring players continuous new content and experiences, for example, in the past 14 years, sword net 3 has been able to maintain a new class online each year, as well as the update frequency of 4-6 expansion films each year, with an average annual investment of about $200 million, which can be said to be the root cause of sword net 3 being evergreen.

In the words of Guo Weiwei in an interview with the media after this press conference, "the team must have love," so that the loving team will not be afraid of fatigue while the game is doing, will not be afraid that there will be no content to do, or that the inspiration will be exhausted.

From the player's point of view, another important reason why Jianwang 3 can remain evergreen is the humane atmosphere of players, or social attributes, such as the admiration and apprenticeship mechanism that has a strong sense in the game. In the content shared by the player community, there is no lack of examples of novice players being carefully guided by old players when they enter the pit, or even forming teams to guide them. This old and new atmosphere is very important for MMO games. In addition, there are gangs, love and other elements, in short, its social atmosphere is the only one in the same type of games.

In addition, the players of sword net 3 have an important group: two-dimensional players, the abundance of two-dimensional players makes sword net 3 produce a rich peer culture. The high-quality fan music, novels, comics, videos and cos produced around it are numerous. 3cos alone has 1.5 billion Weibo super-text readings, and Jianxin Shen Jianxin has been created by Jianwang 3, with more than 300 million views in three seasons, which is considerable.

In terms of peer-to-peer creation, there is not only spontaneous creation by players, but also strong official support. The government not only opened a "Sword net 3 Love with others Show" account on Weibo, but also held regular peer creation competitions and other activities. It will even take the initiative to attract excellent fellow authors into the official video group, and also launched an official video editor to facilitate everyone's creation.

A considerable part of the player group of Sword Network 3 learned about the game through peer works, and then began to enter the pit, at the same time, these fan works also greatly improved the stickiness of gamers.

In addition to these reasons, there are many other factors that make Jianwang 3 have lasting vitality, such as a fair numerical system that allows new and old players to play together, and krypton gold is not bound to numerical values, so that players' play costs are greatly reduced. Not only can you not recharge money, you can even make money.

In short, the excellent operation of the game team, unique sticky social system and rich peer culture can be said to be the "core competitiveness" of Jianwang 3 and the secret that it can last for 14 years.

In the future, continuous vitality sword net 3 14 years of vitality in domestic games of the same type has been called a miracle, and in the future, sword net 3 vitality will continue.

With the full-platform reservation of the flagship version of Jianwang 3 on August 28, players will be able to experience a fully upgraded Jianwang 3 in the near future, and they will even be able to play data exchange with PC games on their mobile phones next year, which undoubtedly inject new vitality into this old PC game.

Of course, in this process, the team of Sword Network 3 has also overcome many difficulties, such as how to match the mass around 80GB on the PC side to the mobile phone, how to make the players like to operate freely on the small screen like the mobile phone, and how to transfer the PC game to the mobile phone completely and so on.

And all these efforts are to make sword net 3 players can have a better play experience, thus bringing higher game stickiness. The reason why it is said that the flagship version of Jianwang 3 will inject new life into the game does not mean how many new players it can bring to the game, but the attentive experience and the entrance of the new mobile terminal, so that players feel that the team still has great enthusiasm for the game, and at the same time let the old players come back, and finally expand the new. Only by retaining the players can we retain the vitality of the game itself.

"the core competitiveness of Sword net 3 is that we have a group of loving players," Guo Weiwei said in an interview. "

And sword net 3 flagship version is to accompany this group of "loving players" to enter a new game world together.

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