Shulou(Shulou.com)11/24 Report--

With all kinds of conventional social games gradually causing aesthetic fatigue to users, major platforms call for new interactive games to broaden the track, especially concerned about how to bring a new growth curve to enterprises with the mode of social gaming. Social networking + Mini Game is a popular fusion of social scenes, which has been gradually verified by the top players in the industry, and has achieved eye-catching data in domestic and overseas markets. This kind of play, not only has the "social attribute" of the social platform, but also integrates the "fun play attribute" of the game, which makes the social game, and can bring new business growth points for the enterprise.

First, the mini game platform will be launched, which will make the game more complete and more convenient to access.

On August 29, the structural Science and Technology Mini Game plan released a major update, that is, the construction of mini game platform (ZEGO MiniGameEngine) officially launched, through "platform" services, one-stop access to "RTC + Mini Game", helping enterprises to continuously access massive game resources at low cost, with the help of "Mini Game" leisure interactive gaming, to create gaming social interaction and lead the new growth!

1. The "most complete" game library in the industry, with a variety of game types.

"the social scene of the enterprise is rich, and different types of Mini Game are needed to match the scenes. Is there a more convenient way to connect different Mini Game suppliers?"

In view of the above pain points, the improvised Mini Game platform, as "the most complete game library in the industry", provides corresponding solutions. Rich game resources cover a variety of games: real-time PVP, voice interaction, show interaction, board games, board games and other games, so that customers can find the appropriate way to play Mini Game and match it to the corresponding social scenes.

2. Leave simplicity to customers: once access, sustainable access to the latest game resources

"Mini Game development cycle is long, the cost is high, one access, followed by new game demand how to do?" At present, the way the industry docks the third-party game platform to customers has greatly reduced the online revenue efficiency of customers. The Mini Game platform is designed to provide customers with more convenient services, support for one access, continuous access to new game resources, and low-cost testing of a variety of games.

The Mini Game platform allows customers to meet all their current and subsequent game access needs at once without interfacing with a third party, thus realizing the integration of real RTC + Mini Game scenarios.

Second, let the social scene match the game perfectly.

The Mini Game platform is rich in content, and there are suitable games and corresponding access schemes for common business scenarios in pan-entertainment, such as chat rooms, live rooms, game halls, 1-to-1 friends, and so on. enterprises have great freedom to select games that suit the tone of their own platform.

1. Chat room to make friends

In the chat room dating scene, add games such as "you draw, I guess" or "who is undercover" to speed up the social "ice-breaking" in the process of chat, enhance the game experience, stimulate users' consumption demand for paid game props, membership services or virtual goods, and improve the revenue ability of the platform.

2. Live broadcast competition

In LVB scenarios, you can create multiplayer competitive games, such as shooting, racing or combat games, to support real-time competition among multiple players in the studio.

At the same time, on-screen comment games as a popular type of competition on Mini Game, the mainstream live streaming platforms have made good operational data after launch. Through comments, likes, gifts and other interactive behaviors in the room, users control the game process and results, and upgrade the interest of real-time interaction with VJs, breaking the malpractice of "viewers can only watch". So that viewers can participate in the game process in real time, follow the VJ to attack the city and fight monsters, which greatly increases users' participation in live broadcasting and their willingness to pay.

3. Localization of going out to sea

The Mini Game platform also provides overseas customers with games adapted to local cultural customs and folk customs, and meets the play needs of overseas users on the social platform.

4 、 1v1

In the 1V1 scene, you can create a series of simple and interesting Mini Game, such as Gobang, billiards 1v1, and so on. Through game interaction, players can quickly break the ice from the relationship of strangers and increase the user's stay time and retention rate on the platform.

5. Game hall

It includes various types of games, such as casual games, strategy games and role-playing games. A rich variety of games and ways of playing can help players find their favorite games quickly and promote communication and interaction between players.

Third, gaming and socializing, leading the new growth

When social communication encounters Mini Game, with the help of the natural social media attribute of "game", that is, structural technology perfectly integrates Mini Game and social, it will continue to polish and upgrade Mini Game platform in the future, helping more platforms and enterprises to win new growth.

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