Shulou(Shulou.com)11/24 Report--

CTOnews.com, Aug. 30, according to data provided by Circana, players' spending on subscription services in the North American game consumer market has stagnated.

▲ drawing source Circana data

▲ source Circana data foreign media pushsquare believes that although the game subscription of players in the North American game consumer market performed well during the period from 2020 to 2021, it has not increased significantly since it reached a peak of $400 million per month (CTOnews.com Note: about RMB 2.916 billion) in November 2021 (currently stable at about $400 million).

▲ source foreign media pushsquare claimed that in addition to economic pressure, game subscriptions do not have the same attraction as "streaming media subscriptions". Ordinary consumers may only play one or two favorite games a year, which may be free works, in addition to the core players, the number of people who have demand for a large amount of game content may be limited.

Foreign media also said that Sony had "done a good job" in adjusting PlayStation Plus, not only successfully retaining about 50 million of its previous active PSN members, but also attracting some players to upgrade to a more advanced second / third tier, which means that Sony maximizes revenue without compromising its existing successful business model.

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