Shulou(Shulou.com)11/24 Report--

At 11 o 'clock on August 28, Shenzhen Longgang District Shangshui Garden Community, Bao Ma Li began to hold a family lunch. Downstairs turning a corner, she picked up lunch ingredients from the community's Meituan selection: fresh rape, broccoli, yellow-heart potatoes; frozen chicken wings and sea white shrimp; also bought Yunnan sunshine roses for the baby, and Dali winter dates for the elderly. "It used to be more than 4 p.m. to pick up the goods, but I didn't expect it to arrive before noon, just in time to make lunch. It felt like the time had moved forward, and the quality of vegetables and fruits was fresher. "Ms. Li said.

Shenzhen Shangshui Garden community Meituan preferred self-pick up point "Store manager" Xu Chao said after talking about Meituan preferred "noon arrival," he obviously felt that he relaxed a lot: users do not have to concentrate on afternoon pick up goods, can more freely arrange time, come to pick up goods before noon; and buy more things, order volume is also larger. "If it had been delivered at 4 p.m. before, users might have bought only dinner, but now many people will order ingredients for a whole day at a time, and the unit price for customers will increase. "Xu Chao said.

Goods that originally needed to be delivered in the afternoon are now delivered to users before noon_Meituan Preferred in the service upgrade, the delivery time from the afternoon of the next day to noon. Items ordered by users before 11 p.m. the first day will be received by noon the next day. Compared with most community group buying platforms delivered at 4 p.m. the next day, the delivery time was shortened by nearly 5 hours. After October last year, Meituan preferred to upgrade its brand positioning to "Tomorrow's Supermarket" and launched its brand promise of "True Province," Meituan preferred to upgrade its service again, focusing on the service experience of "delivering faster, more goods and lower prices," and explaining its brand promise through practical actions.

▲ The picture shows Meituan Preferred Self-raising Photography/Li Chong

Mobile supermarket across mountains and seas: order the first night and arrive at noon the next day "never so fast"

Shanxi south Taihang deep "cliff village" bottom hole village is located in remote, once the village commissary can only deliver goods once a week. A few years ago, villagers even rode motorcycles across provinces to Linzhou, Henan Province to "purchase across provinces."

Now, in such an extreme environment, Meituan prefers to station itself, and villagers feel for the first time that "the next day arrives" deep into Taihang Mountain. With the continuous optimization of delivery time by Meituan, it was originally delivered around 4 p.m. and upgraded to around noon. In the small village deep in the south Taihang, from "cross-province vegetable shopping,""purchase every Monday" to today's "tomorrow arrival," it greatly facilitates the life of residents in small villages, and also allows tourists from other places to paint and summer to enjoy the same convenience as big cities.

Dalian Changhai County consists of more than 200 islands and is the only "island border county" in China. Tourists want to go to the island from Dalian by small plane or boat. Once, islanders took a boat every half month to buy fresh fruits and vegetables on the "six places." At present, Meituan prefers "Tomorrow's Supermarket" to go to the island, and residents of Dachangshan Island and Xiaochangshan Island realize "Order tonight and arrive tomorrow."

"Many people used to go to the vegetable market early in the morning to buy vegetables and come back just in time to cook lunch. We hope that mobile phone orders can also provide the same experience. "Meituan preferred logistics related responsible person introduction. As of the first half of this year, most of the orders selected by Meituan can be "arrived at noon the next day", among which the punctuality rate of self-operated self-picking points is higher. In order to optimize the performance link, Meituan preferred to increase the investment in drivers and warehouse operators on the one hand, improve the transportation capacity and productivity in the warehouse, and optimize the upstream and downstream transportation routes and capacity allocation in the warehouse on the other hand.

▲ The picture shows Meituan Preferred Self-raising Photography/Li Chong

Take Meituan as an example. In the past, the departure punctuality rate of Dongguan Yicang was always the "crane tail" of the whole country. In order to improve efficiency, they disassembled all details in the whole workflow and created nearly 100 process indicators to supervise the rhythm of each link to ensure timely delivery.

It is the guarantee of these details that the distribution system optimized by Meituan has improved the operation efficiency of the whole link within half a year, and the fastest transportation of goods from large warehouse to self-picking point is only 2 hours. At present, Hainan's small Taiwan mango, Guangdong litchi, etc. can be sent to Inner Mongolia, Heilongjiang, Hebei and other places at the speed of the next day.

The richness of fresh commodities increased by 40%, which was convenient for self-raising into a community "big supermarket"

In order to make consumers have a better experience, in addition to faster delivery speed, more types of goods and lower prices are also important contents of this Meituan preferred service upgrade.

It is reported that in the first half of this year, Meituan optimization platform increased procurement efforts nationwide to enrich the daily consumption choices of community residents. By the middle of the year, the number of fresh and miscellaneous commodities on the platform exceeded 900, with a year-on-year growth of more than 40%. In addition to meeting the needs of the category, previously rare local specialty spring vegetables, mountain vegetables, vegetables for Hong Kong, low-temperature cooked food, etc. can be found on the Meituan optimization platform.

To this, Guangzhou Panyu Xie Yue deep experience. As the "senior" store manager of Meituan Preferred Self-picking Point, every day from 9:00 a.m. to 11:00 a.m. is her busiest time, she has to count all kinds of goods ordered by neighbors in the community. Recently, Xie Yue found that her home has almost become a neighborhood neighborhood "big supermarket": local vegetables, seasonal fruits, holiday gift boxes, even small refrigerators, fans and other electrical appliances, often can appear in the distribution list.

There are not only ingredients needed for three meals a day, but also bouquets and green plants that decorate consumers 'daily lives. The reporter learned that, driven by the "Yue Ji" economy, Meituan preferred rich bamboo, potted roses, mint, meat and other green plants daily sales are good, since the week before Qixi, Meituan preferred flower sales rose sharply, among which flower gift box products rose by more than 700%, fresh cut flowers and bouquets rose by more than 400%.

Just after Qixi this year, Li Yanlin, a flower supplier in Henan Province after 1990, took stock of the sales data selected by Meituan in the past two years. More than 20 daily varieties are on sale, with hundreds of thousands of pots sold every year. Li Yanlin is excited by this report card. He found that his family's flowers were becoming more and more popular in third-and fourth-tier cities, with novel, interesting and functional flowers more popular than purely ornamental ones. For example, mint and rosemary sell well in Meituan, and many young people buy them to make mojitos, fried steaks, etc. "Before cooperating with Meituan, my family's green plants basically went through traditional channels such as wholesale and e-commerce, and could only be sold around Zhengzhou (Xingyang, Shangjie District and Xinxiang). At present, through the transportation supply chain system that Meituan prefers to sink to the county seat and countryside, it quickly covers Nanyang, Xinyang, Anyang and other places, driving the farmers around the flower base to increase their annual income by more than 100,000 yuan. "li yanlin introduced.

▲ Picture shows Meituan Preferred Rosemary Direct Mining Base Photography/Li Chong

"Since the beginning of this year, we have continuously optimized the procurement scope and standards, enriched the commodity coverage, improved the richness of the final category, especially for fresh agricultural products affected by seasonality, and can update them in time. "Meituan preferred procurement related responsible person said. At present, there are 15 varieties of peaches on sale on the platform, and a new variety of grapes has been added,"Glass Crispy."

In summer, the preservation of fresh and fast food commodities has always been a difficult problem in front of the industry. Meituan preferred since June this year, further increase the cold chain logistics layout, in addition to intelligent frozen goods sorting warehouse, but also through trunk transportation lines and city-wide transportation network to connect the main agricultural products production areas, at the same time in the consumption demand concentrated areas to increase the density of grid stations, so that more users can timely receive fresh fruits and vegetables.

By means of localized collection and distribution and shortening logistics links, Meituan Optimization greatly reduces service and performance costs, has higher operation efficiency than traditional e-commerce, and truly achieves higher cost performance and "lower price of the same product" at the consumer end.

In October last year, Meituan preferred to upgrade its brand positioning to "Tomorrow's Supermarket" and launched a brand promise of "true province." This service upgrade focuses on the service experience upgrade of "faster delivery, more goods and lower price," which is a further explanation of brand commitment through more practical business actions.

"As the community e-commerce industry enters a benign development stage, Meituan Preferred will continue to rely on the logistics network in more than 2000 cities and counties to connect local high-quality supply and continuously meet the needs of urban and rural users for province and convenience. "The above-mentioned person in charge said.

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