Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: ID:chuappgame, author: Toule Happy Welcome version Group

Of the 31 imported games approved, there are 10 non-mobile games.

Today (August 29), the State Press and publication Administration announced the approval information of imported online games in 2023. A total of 31 games have been approved this time. These include 7 client games-"join the Army", "Sanctuary", "Sonic Power", "Legend of Heaven: the Ultimate Battle", "Tank World: journey", "Sword Dance"; 1 mobile, client-side game "forgotten Annie"; 2 console games "flexible brain School" (NS), "aerobic Boxing 2 Boxing Dance" (NS). The remaining 21 are mobile games.

The mobile game "the Goddess: the Phantom of the Night" (P5X), which is authorized by Sega, overseen by Atlus and developed by Perfect World, has been approved. P5X is the first mobile game in the "Goddess Strange News 5" IP series, which started the second test not long ago.

"P5X" has a new role and plot. In this list, several leading manufacturers and those who pay more attention to going out to sea and overseas markets have their products approved. Such as Tencent's "flexible brain School", "Sea King: ambition", NetEase's "Lord of the Rings: strife", Zulong's "Avatar: returning to Pandora", the heart's "rotating rhythm", Zhongqingbao's "Soul's Eye", and Beijing Youle's "Animal Friends: kingdom" have all won version numbers.

"flexible brain School" is represented by Shanghai Air Travel, a wholly owned subsidiary of Tencent. After it is approved, it will be launched in the NS store of the Bank of China.

Heart-excited "Rotary Rhythm" is a somatosensory music game that requires the use of mobile gyroscopes. This is the second time that imported games have been released this year after March. The number and type of imported game version numbers have increased. Although games adapted by IP still account for a certain proportion, such as "Animal Friends: the Kingdom", "Avatar: returning to Pandora", "Fantasy: the Phantom of the Night", "Voyage Lord: ambition", "Lord of the Rings: strife" and so on, the types of IP on this list are much richer than those of the last batch of "Quadratic".

Lord of the Rings: strife is a famous SLG mobile game adapted by IP.

According to public information, "Avatar: return to Pandora" is a third-person shooting RPG mobile game developed by the "Unreal 4" engine. At the same time, the number of games on the client and host platform has increased significantly, reaching 7 types, and the types have also tended to be diversified. In addition to the "flexible brain School" and "aerobic Boxing 2 Boxing Dance" suitable for NS, there are also survival strategies ("Sanctuary"), plot adventure ("forgotten Annie"), sandboxie resource management ("graphic Factory"), and so on.

Forgotten Annie has received rave reviews on Steam. Its problem is that the time between the launch time and the approved version number is worth mentioning that "Sword for King Dance", developed by Rejet and introduced in Beijing's popular era, is a stand-alone game for women. In the current domestic female game market, which takes mobile games as the mainstream, the number of overseas stand-alone games officially introduced is not too many. It is unclear whether they can match the tastes of domestic female players in terms of plot and mechanism, but in any case, the form of "stand-alone" is still necessary for women to play games.

As a plot-oriented female-oriented game, "Sword for Jun Dance" has a good evaluation on Steam, of course, in the more "traditional" types of leisure, tower defense and other types, there are also games approved. Such as "Balloon Tower Defense 6", which received 97% praise on Steam and then transplanted to the mobile phone.

Sanxiao, synthetic, and tower defense games are also more common categories of imported games. From the list of imported games approved this time, we may see that in the environment of warmer domestic game market and increasingly fierce competition, when domestic manufacturers act as agents for overseas games, they should consider not only the type, play and overseas market performance, but also domestic competitive products, launch window period, player reputation and other factors.

From a data point of view, of the 27 imported games issued in March this year, 5 have been launched, of which 3 are client-side and mainframe games, namely, "Monster Watch 4 enhanced Chapter", "Picture World", "Xianjian Inn 2 Dreams back to Yuhang"); a special photo of the IP adaptation game "Altman Legend Heroes". And the "Azure File" with the "two-dimensional" as the core feature-- of course, it also includes the "sparkle" that starts the public test immediately! Youjun Girl "(" horse horse Niang ")-is facing a lot of second tour competition that has blown out since this summer. In this wave that has been recognized by the industry as "crazy", this category of imported games have also encountered similar difficulties: on the one hand, the gap between foreign service and national service content, and on the other side is the gradual loss of IP, art style, production accuracy advantages. In this reality, the next look at the phenomenon of the import version number "two-dimensional" gathering in March may vaguely indicate that the demand for imported games in the domestic game market is also changing.

The "sparkle" of the version number was approved in March this year! "Youjun Girl" ("Horse Niang") will start the platform-wide public test of the game industry in 2023 on August 30. "smooth release of version numbers" is no longer news. So far, a total of 609 domestic game version numbers and 58 imported game version numbers have been issued this year. It is worth noting that imported game version numbers, which were often issued only once a year in previous years, have also been issued in multiple batches this year. It can be predicted that for a long period of time, the number of approved version numbers per month will be basically the same.

But just as one practitioner said after the version number of the product in charge of operation was obtained, "the difficulties encountered by the industry and practitioners are not limited to this", for the game industry, when the tide of explosive development recedes, when the trend of "recovery" is not as obvious as imagined, when the smooth release of version numbers has become the norm, the development of the industry itself may have entered a new stage that people need to adapt to.

The list of 31 imported games with approved version numbers and the information on game approval changes in 2023 are as follows:

The approval information of imported online games in 2023 released today.

Game approval change information in 2023

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