Shulou(Shulou.com)11/24 Report--

On August 28, the 2023 Cologne International Game Show closed in Germany. More than 30 Chinese enterprises, including Tencent, NetEase and Perfect World, participated in the exhibition. Chinese enterprises participated in the exhibition on a large scale and displayed Chinese culture and technology for the first time. It has become a highlight of this exhibition.

2023 Cologne International Game Show

At the scene of the exhibition, Chinese elements attracted the attention of overseas visitors. For example, the open world action adventure and role-playing game "Assassin's Creed: JADE", released globally by Level Infinite and Ubisoft, is set in the Qin Dynasty in 215 B.C., players will step into ancient China and experience the iconic sneaking and parkour games of the "Assassin's Creed" series in the magnificent scenery of Xianyang, allowing players from all over the world to understand the long history and cultural heritage of Chinese civilization and feel the charm of Chinese culture. The introduction of Chinese traditional architecture, artifacts, and the experience of "chivalrous culture" and "service game" model into the world-famous IP is also an innovative model for Tencent to create content cooperation.

Relevant leaders of the state competent departments learned about the team composition, R & D technology and ancient Chinese background settings of the "Assassin Creed: JADE" at the scene, and encouraged Tencent and other enterprises to speed up the global layout, from "borrowing ships to going to sea" to "shipbuilding to sea". Further play the role of "bridge" in the spread of online game culture.

Overseas journalists try to play "Assassin's Creed: JADE"

According to the China Game Industry report from January to June 2023, in the first half of this year, the actual sales revenue of China's independent R & D games in the domestic market was 121.784 billion yuan, and that of self-research games in overseas markets was 8.206 billion US dollars. The United States, Japan and South Korea are still the main overseas markets for mobile games in China, accounting for 31.77%, 19.65% and 8.50%, respectively. According to the latest financial data released by Tencent, game revenue in the international market reached 12.7 billion yuan in the second quarter of this year, an increase of 19% over the same period last year, and achieved double-digit growth for two consecutive quarters.

Wang Zheng, general manager of Tencent Interactive Entertainment International Game Distribution and e-sports business, said that in the international market, the game industry has shown a diversified pattern, providing sufficient space for Chinese game companies to try and develop. With the popularity of communication infrastructure and intelligent hardware, a large number of users in emerging markets have a higher demand for mobile games. In the future, the export competitive advantage of domestic games will continue to be strengthened.

China's self-developed products stand out at this Cologne exhibition, which also makes the overseas performance of domestic games more predictable in the future. Black Myth Wukong, produced by a game science company based on an illusory engine, finally won the award for best visual effects at this year's Cologne game show. Tencent's independent research and development of "Rebirth Edge" introduces a 2A-level large-scale industrial development architecture, as well as the application of 3A R & D technologies such as motion capture, face scanning and ray tracing, filling the gap in domestic medium and large-scale game production lines.

Overseas players experience games made in China.

According to Cologne Exhibition Company, one of the organizers, this year's Cologne International Game Show has a total audience of 320000, and about 1220 exhibitors from 63 countries and regions have registered to participate in the 2023 Cologne Game Fair, more than any previous exhibition. On this international stage, the game has built a "new bridge" for cultural exchanges between China and foreign countries.

"in the process of designing localized content for overseas markets, we will consider the cultural understanding and cultural identity of local players, add local characteristic elements to optimize the player's experience, and in the blending of different cultures, feel the unique charm of digital art." Introduced by the person in charge of Tencent's international game business.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.