Shulou(Shulou.com)11/24 Report--

Hisense Home Appliances (SZ 000921 HK 00921) issued a performance announcement on the evening of August 28. Hisense Home Appliances business income was 42.944 billion yuan, an increase of 12.10% over the same period last year. Hisense Home Appliances net profit was 1.498 billion yuan, an increase of 141.45% over the same period last year. Non-home net profit was 1.263 billion yuan, a sharp increase of 195.10% over the same period last year. Among them, in addition to the traditional strong categories continue to maintain rapid growth, Hisense washing machine performance is remarkable: according to industry online data, washing machine product sales in the first half of the year increased by 34.5% year-on-year, achieving reverse trend growth. And exports are growing at a high speed, with an increase of 54.6%, with the remarkable achievement of "three European families choose Hisense washing machines every minute".

In the first half of the year, Hisense washing machines are oriented to the new needs of consumers, continuously strengthen the innovation of washing technology and upgrade the product experience, and continue to provide more and better washing products for users around the world. Among them, Hisense washing machine "live water washing" products have become the "best choice" for many high-quality families to buy washing machines.

As the world's first Hisense bright washing machine L5 that can "remove fungi", it adopts the pioneering live water washing technology 3.0 technology, and its new oxygen removal module produces a large number of polyoxygen molecules. it can destroy the protein structure of bacteria, fungi, viruses, mites and other microorganisms, thus achieving 99.99% efficient sterilization. At the same time, the living water tank device can stimulate water activity, form weakly alkaline full-time live water, and effectively improve the decontamination capacity.

Since Hisense washing machine "live water washing" products came on the market, it has quickly won the trust of a large number of families and users pursuing a healthy quality of life by "cracking the health care pain points that have been difficult to eliminate fungi for many years". From then on, let the clothes and sheets at home get rid of fungal problems, and always take care of the health of the whole family. Hisense bright washing machine L5 has also been successfully selected into the "2023 Smart Life Technology purchase Guide".

The exploration of consumer demand is the driving force of Hisense washing machine innovation. As we all know, the "vibration and noise" of washing machines during dehydration is a stubborn disease that is difficult to solve in the industry, and it has once become the focus of consumers' complaints. Based on the needs of users' pain points, Hisense washing machine is constantly trying to innovate. It can provide users with a quiet and comfortable laundry experience through real-time vibration control algorithm, establishment of dynamic model of rotating system and "M-type" door seal design structure.

A few days ago, the Hisense "key Technology Research and industrialization of Roller washing Machine Vibration and noise" project, which won the Qingdao Science and Technology Progress Award, has been successfully applied to the development of many new products of Hisense washing machine. set off a laundry "silent action" in the industry.

The continuous innovation of new products and new technologies also helps Hisense washing machines to run faster in foreign markets. It is understood that European product performance standards have always been known as "stringent", and home appliances are no exception, and the European home appliance market is full of big brands, and the competition is very fierce, so it is not easy to obtain the recognition of local consumers in such a market environment.

In this regard, Hisense washing machine has long established the creed of technological innovation to achieve product transcendence and insight into the market to meet the needs of consumers. Under the stringent product technical standards in Europe, Hisense washing machine has not only successfully completed the top standard certification in related fields, but also achieved a further breakthrough in product sales. In the first half of the year, exports increased by 72.4% compared with the same period last year, creating a good performance of "three European households choose Hisense washing machines every minute". This is not only the breakthrough of Hisense brand "from going out to going up", but also the realization of Hisense washing machine product quality "out of the circle".

With the arrival of the user era, the development trend of digitalization and intelligence also conforms to the upgrading of mainstream consumption from "you" to "excellent". It can be predicted that Hisense washing machine, which is rising against the trend in the industry, will also usher in another leap from "leading to taking the lead". To achieve industrial upgrading and consumption iteration to take the lead.

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