Shulou(Shulou.com)11/24 Report--

(Beijing time) on August 28, the autumn conference of Baseus Beth's full-scene digital life with the theme of "Young is practical and Beautiful" was successfully held at Shenzhen Tian'an Yungu Science and Art Exhibition Hall. At the end of the press conference, "Singles Day belonging to Beishi" was also launched online.

Taking technological innovation as the fulcrum, Baseus launched a series of flagship new products such as Digital GaN gan digital power intelligent desktop fast charger 3C+A+DC 240W, super series 13-in-one HUB docking station, Bowie M3 half-in-ear TWS true wireless Bluetooth noise reduction headphones, Blade2 digital fast charging mobile power smart version, nebula series charging posts, star series charging guns and so on.

At the same time, he Shiyou, founder of Baseus Beth, came to the scene to share the brand strategy, while the official official announced that Wang Yibo became the global spokesman of the Beth brand, igniting a warm atmosphere at the scene. Wang Yibo, as an idol of strength, has the courage to break through himself and develop in an all-round way. He has the same attitude towards life and insistence on love as a young actor, singer, dancer, race car driver, skateboarder and so on. I believe that this hand in hand with Beisi, we will be able to save energy, use double love, and explore the future together with Beisi!

Focus on the needs of young consumers

Build a full scene digital life

Baseus Beth has always focused on mobile digital and smart accessories, and has achieved remarkable industry leadership over the years, while Baseus Beth is embracing the changing needs of young people as users shift in consumption under new trends. At this press conference, Baseus Beisi takes office, entertainment and travel as the core to expand and explore, adhering to the original idea of "BASE ON USER", launched a number of practical and beautiful products, providing a strong help for young people to build a full-scene digital life.

At the press conference, he Shiyou, founder of Baseus Beth, said:

"from consumer insight to product development and service system, we have continuously polished the process over the years and formed a set of well-established and fast iterative product development path. better stand from the user's point of view, think about what users need, and what problems can be solved.

It is based on this insight into the needs of young consumers that Baseus Beisi always adheres to the product concept of "practical and beautiful" when developing innovative products.

Baseus Beisi believes that the good quality of the product lies not only in meeting the needs of young people and solving problems in specific use scenarios, but also in whether it can bring emotional value and deep experience to users. Young users' awareness and taste of aesthetics are constantly improving, which urges Baseus Besi to explore higher standards for industrial design and to seek diversified aesthetic presentation.

The design concept of "practical and beautiful" comes from this. In specific identities, specific scenarios and specific uses, Baseus Beth products continue to help young users solve practical problems, optimize the user experience, and give users a sense of achievement and satisfaction. Through these, emotional connection, value continuity and cognitive connection are finally created with the brand.

Three immersive new product experience areas

Link to the future digital life

The place where young people gather is the domain field where brands make efforts.

Baseus Beisi insists on starting from the most real use scenarios of users, deeply linking users' core needs, and then presenting them in a serialized product portfolio to solve users' pain points in different scenarios in an all-round way. Based on this, Baseus Beishi set up three scene experience areas at the press conference to give more temperature to the "cold" digital technology products in the way of scene design and immersive experience, so as to provide the audience with zero-distance experience and feel the practical aesthetics of Baseus Beishi. On behalf of Lou Shuo, the product manager of Baseus Beisi officially released the three series of scenes.

Office scene

In the office scene, Baseus thinks about how to break down the barriers between "individual and individual" and "individual and whole" so that they can work together efficiently. The focus of this scene is creation and collaboration. For users and devices in the scene, the key is to keep the power off and connect more efficiently.

The first release is the Digital GaN gallium nitride digital power intelligent desktop fast charger 3C+U+DC 240W.

This is a desktop charging station equipped with digital power technology. Through built-in Baseus Beth BDIP digital circuit technology and intelligent App control, the charger can actively monitor the power consumption process in real time and achieve safety visualization. Disconnect the main line in time before the fault occurs to protect the equipment from accidents, which is more efficient and safer.

Secondly, Baseus Beth brings the Super Series 13-in-one HUB docking station, which integrates 13 all-in-one expansion interfaces, which can achieve ultra-clear screen up to 8K@30Hz, downward compatible with 4K@120Hz and 4K@60Hz gears, more vivid picture quality and more shocking visual effects.

Entertainment scene

The entertainment scenes that the public are familiar with are usually "leisure and relaxation, fitness sports, playing games, going out to parties" and so on, while the heavy scenes are represented by audio-visual and games, which start from the sensory experience and enter the entertaining way of inner pleasure. it is particularly important in the user's spiritual experience. From the user's point of view, the product layout of Baseus Besi in the entertainment scene is mainly based on the Baseus Bishi audio series.

The Bowie M3 true wireless noise reduction headset launched this time, for example, uses the extreme runway round headphone pole, which skillfully combines the pure and round natural beauty with exquisite man-made beauty, and the charge chamber is fully open and designed to be easy to take, with delicate pearlescent embellishment, creating a colorful visual experience, which can capture a large wave of "appearance first" users only from the appearance.

At the same time, the Baseus AeQur G10 dual-mode true wireless headset is unveiled, which realizes the delay of full-link 25ms and is more suitable for gamers.

Travel scene

In the travel, business trip, commuting and other travel scenarios, electricity anxiety is a pain point that users often face. In this scenario, Baseus thinks: what kind of charging products can meet the needs of users to a greater extent? So that it can help users solve more problems outdoors with less time and space resources.

Baseus Blade 2 digital fast charge mobile power smart version 12000mAh 65W, which is different from most products on the market, it takes "thin" as the design language, almost only the thickness of 1cm, flat design, once again break through the industry limit.

Baseus Beth energy reactor Air gallium nitride mobile power adapter is not only a mobile power supply with its own line, but also a charger with its own line, so it is really enough to go out and take it with you.

Baseus Beisi magnetic suction mini comes with its own line wireless fast charging mobile power supply, which can be charged with a strong suction. No burden to use magnetic, emergency replenishment to use cable, at the same time the use of magnetic further stable grip, magnetic + fast charge, so that users do not choose "all".

With the popularization of new energy vehicles, Baseus Beth is also actively expanding the field of peripheral products of new energy vehicles. At the press conference, Baseus Beth introduced the nebula series of AC charging piles, and the industry pioneered the introduction of gallium nitride cool techs into household charging piles, which not only greatly improved performance, but also provided car owners with an environmentally friendly charging scheme with lower standby efficiency and less heat loss.

At the same time, it also brings the star series charging gun and the brand-new car supplies T-Space series specially developed for Tesla car owners, so that users can already enjoy the extended fast charging experience of the original quality from the Baseus Beth T-Space car dock. Uta iOTa series of digital outdoor power supplies are mainly used for light outdoor travel. Baseus Beishi cars strive to take into account the deep-seated needs of different users to achieve comfortable and intelligent travel.

User-based scene construction

Continue to create practical and beautiful products

The whole event was brilliant, and Baseus Beth's new product attracted praise from the guests with its rich categories and outstanding performance, and this full-scene digital event ended perfectly in the interpretation of Baseus Beth's brand video.

At present, intelligent products have become efficient assistants to accompany young people to enjoy digital life. How to bring more interesting digital life to young people, how to use products to open up scenes and build full-scene digital life has become a new proposition of digital technology brands. This new product launch is of innovative significance for young consumers. The three new scenes developed with the design concept of "practical and beautiful" are presented in a series of family. to provide users with efficient, convenient and integrated digital new experience in a variety of scenarios.

Small space can also be linked to the big world. Baseus Beisi makes the brand concept of "Young is practical and beautiful" reach young consumers at zero distance, and also allows more consumers to enjoy a full-scene intelligent life through Baseus Beisi's products.

At the same time, a number of new products released at the autumn press conference of Baseus Beishi full scene digital life, as well as a collection of popular styles of Baseus Beishi "practical and beautiful" BOX gift boxes have been launched in Tmall's flagship store or opened pre-order; in the future, Baseus Beishi will continue to expand the track and continue to iterate and innovate to the full scene digital direction, bringing users an immersive and personalized intelligent experience to meet the needs of users' full scene digital life.

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