Shulou(Shulou.com)11/24 Report--

The high-profile 2023 Berlin International Consumer Electronics Fair (IFA) will be held at the Berlin Convention and Exhibition Center from September 1 to 5. As a leader in the global home appliance market, Midea, which has participated in IFA for more than a decade, will continue to participate in the exhibition this year, and will hold a global conference on the theme of "THRIVE FOR FUTURE" on September 2 (Beijing time). At that time, Midea will launch the "Green electricity Action" to the world to demonstrate its strategic layout of promoting green and sustainable product life cycle under the guidance of the goal of "double carbon". It will also display new green environmental protection products, which will strongly set off an upsurge of international attention.

Green development strategy sets up a new benchmark for sustainable development

In recent years, the world is facing multiple environmental problems, global consumption is transforming to green and low-carbon, consumers' concept of life is changing, and it is urgent and imperative for enterprises to deeply implement green development. In May this year, Midea formally joined the United Nations Global Compact (United Nations Global Compact, referred to as "UNGC"), setting the benchmark for implementing green action. This not only means that Midea has formally joined the camp of global green and low-carbon development, but also highlights the achievements of Midea's sustainable development in the field of green sustainable development over the years.

At the current IFA2023 exhibition, the United States summed up the four stages of the progress of human settlements, and put forward the concept of human settlements 4.0 to improve the relationship between humanities and nature, that is, to achieve the ultimate enjoyment of users and build a low-carbon green lifestyle, so that housing can return to human nature, meet the needs of multi-level spiritual life, and make residents healthier.

Four dimensions of green innovation users provide full scene green experience

To provide users and the planet with a more environmentally sustainable and healthier green sense of technology is the main theme. Centering on people's pursuit of a better life and a healthy life, in the product field, Midea will practice the green and low-carbon product concept from the four dimensions of ECO-Friendly Design (Environmental Design), Energy Saving (Energy efficiency), Resource Conservation (Resource Management) and Better Experience (better Home experience), leading the green development trend in the era of Habitat 4.0.

At that time, we will be able to master the comfortable experience of the four seasons of the house and the new products of household central air conditioning; using natural refrigerant propane, clean air-feeling air machine to restore healthy air at 1:1, super-level energy-efficient microcrystal taste fresh-keeping refrigerator, comfortable skin sense gas washing and drying set that has won the national green product certification, crystal flame instant dishwasher with hot spin double-engine drying technology. The smokeless stove set certified by the first-class smoke authority, the 6-minute quick-tender inductive pressure cooker and the first-class silent certified sleeping wall breaker will all be unveiled.

At this IFA exhibition, Midea will also put forward smart home energy management solutions and trade-in green recycling actions to empower a sustainable lifestyle in all directions and provide consumers with the concept of a better life. It is worth mentioning that on the day of the launch, Mr. Erling Harland, Midea's global brand ambassador, also assisted in the live release by video, advocating Midea's Green Power initiative. On September 2, 2023, let us witness the beautiful vision of Midea moving forward hand in hand with users and the world on the road of sustainable development.

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