Shulou(Shulou.com)11/24 Report--

Recently, the global business data consulting firm Analytic Partners Survey Consulting (hereinafter referred to as AP Survey) was awarded the title of "leader" in the report "The Forrester Wave ™: marketing quantitative Evaluation and Optimization solution, Q3 2023" released by independent research firm Forrester. AP Survey continues to lead the global market, and the Forrester report points out that "Analytic Partners Exploration Consulting is a market leader with data-driven marketing insight."

Forrester Wave ™evaluation report is a comprehensive evaluation of suppliers, from the product strength (Current Offering), strategy (Strategy), market performance (Market Presence) three dimensions, a total of 38 metrics to investigate, analyze and evaluate the comprehensive performance of suppliers. Of all the suppliers assessed by the survey, AP ranked first in the product strength (Current Offering) and strategy (Strategy) dimensions. And got the highest score in 26 metrics. Among them, AP Survey ranks highest among all evaluated suppliers among the following criteria:

Business scenarios and impact Business Scenarios and Impact

Technology platform Technology Platform

Customer engagement and Service Client engagement and Services

Measurement methods and management Measurement Methods and Management

"the advantage of AP Survey is that it can provide customers with a global business perspective and comprehensive empowerment through its professional and comprehensive business hybrid model (Commercial Mix Model), the marketing industry's expertise background and its own GPS-E analysis platform," the report said. In addition, the report highly affirms AP's corporate vision to create a professional system that can fully support business decisions, such as market expansion, brand equity, operational efficiency and customer growth.

Nancy Smith, CEO of AP Reconnaissance, said: "AP Conn is committed to empowering the brand to make more informed business decisions with its excellent data and analytical skills and deep insight. The title of "leader" in the industry is a high recognition of the value of the company. This makes us more committed to our mission and strategy, empowering companies to make smarter business decisions to drive business growth through comprehensive business analysis solutions.

AP has a long history of deep cooperation with many of the world's leading brands to help brands unleash their growth potential. We are honored to be selected as the global "leader" by Forrester, a well-known and professional industry analysis company. Thanks to the recognition and support of the industry and customers, AP will continue to dig deep into the industry and work together to explore the future. "

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