Shulou(Shulou.com)11/24 Report--

In this modern era, people's demand for healthy and comfortable life is increasing day by day. At the same time, the household appliance brand carrying this demand is also growing upward in continuous innovation and transcendence. TCL Air Conditioner has been deeply embedded in users 'hearts since its establishment in 1999 with its innovative technical strength and excellent product performance.

TCL Air Conditioner, which has been booming for more than 20 years, focuses on R & D and upgrading of intelligent and healthy air management technology and product innovation. It takes "air health experts who understand you" as its brand positioning,"intelligent health" as its value direction, and "enabling more people to easily enjoy healthy and green life brought by air" as its brand mission. With this unchanging belief and determination, TCL Air Conditioner tells every consumer a story of the long-term success of the air conditioning industry.

basic information

TCL Air Conditioning Division (hereinafter referred to as "TCL Air Conditioning"), established in October 1999, is located in Nantou Town, Zhongshan City, Guangdong Province, in the hinterland of Dawan District, Guangdong, Hong Kong and Macao. It specializes in air conditioning products such as household air conditioners, commercial air conditioners, special air conditioners, mobile air conditioners, dehumidifiers and air conditioning compressors.

Focusing on R & D and product innovation of intelligent and healthy air management technology, TCL Air Conditioner takes "air health expert who understands you" as brand positioning,"intelligent health" as value direction, and "enabling more people to enjoy healthy and green life brought by air easily" as brand mission. Brand vision is to become a leading brand of healthy air management, heat pump and heat management trusted by users.

enterprise scale

After more than 20 years of development, TCL has established ten production bases in Indonesia, Brazil and other places, with an annual production capacity exceeding 30 million sets. Production and sales ranked among the top four in the industry, and exports ranked among the top three in the industry. Meanwhile, TCL air-conditioning marketing network has covered the world, with annual sales of more than 10 million sets and products sold to more than 160 countries and regions.

From 2020 to 2022, TCL Air Conditioner Indonesia Industrial Park, Guangdong Wankezi Intelligent Control Technology Co., Ltd., TCL Commercial Air Conditioner Intelligent Manufacturing Industrial Park and TCL Air Conditioner Brazil Industrial Park were officially put into operation one after another. In March 2023, TCL Air Conditioner Wuhan Intelligent Manufacturing Base was fully launched. TCL Air Conditioner realized the improvement of intelligent manufacturing and global supply chain layout and the transformation from manufacturing to intelligent manufacturing.

TCL Air Conditioning Wuhan Intelligent Manufacturing Base covers an area of 585 mu, with a total investment of 3.42 billion yuan. The first phase is 273 mu and the annual production capacity is 6 million sets. Phase II covers an area of 137 mu and has a planned production capacity of 2.5 million sets. The base integrates powerful digital twin technology through smart park system and 6+1 industrial Internet platform to build intelligent manufacturing demonstration base. The park integrates "science and technology building, intelligent manufacturing center and test center," with 16 black lamp factories and advanced laboratories, 8 digital intelligent production lines, and the world's first special production line for dust-free fresh air conditioner. Based on the concept of green and low carbon, realize full coverage of photovoltaic in the park, intelligent water circulation of sponge city body and intelligent treatment of exhaust gas, and create "zero waste factory."

enterprise innovation

TCL Air Conditioner has more than 1000 scientific research and technical personnel, integrates global resources and cooperates closely with many scientific research institutions at home and abroad, which makes TCL Air Conditioner's independent innovation ability even more powerful. As of July 2022, TCL Air Conditioner has obtained more than 3746 patents, including 501 invention patents. There are more than 110 patents related to fresh air, including 13 invention patents.

In April 2017, TCL Air Conditioner obtained the patent certificate of integrated grille invention.

In November 2017, TCL Air Conditioner obtained the invention patent certificate and utility model patent certificate of intelligent soft wind technology.

In November 2017, TCL Air Conditioner obtained the utility model patent certificate of 360° motion large air deflector.

In April 2018, TCL air conditioner obtained 60°C high temperature strong cooling utility model patent certificate

In January 2019, TCL Air Conditioner obtained the Laboratory Accreditation Certificate of China National Accreditation Committee for Conformity Assessment.

In September 2019, China Light Industry Federation organized and presided over the technical achievement appraisal meeting in Zhongshan City, Guangdong Province. The three technical achievements independently developed by TCL Air Conditioner, namely,"High Economy Comfort Soft Wind Air Conditioning Technology,""Energy-saving Intelligent Control Technology for Inverter Air Conditioner Operation under Full Working Conditions" and "Key Technology of Negative Pressure Forced Ventilation Cooling Module," were unanimously recognized by experts: reaching the "international leading" level!

LED products are

TCL Air Conditioner has been focusing on R & D and product innovation of smart and healthy air management technology. As of August 2023, TCL Air Conditioner has built three product matrices of smart fresh air, smart soft air and smart clean air, taking the lead in completing the layout of the most complete fresh air conditioner product matrix in the industry.

1. Smart fresh air:"Raise small blue wings, fill the house with new air"

The first generation of small blue wings led the industry into the era of fresh air conditioning, from scratch, to achieve a breakthrough of "0."

The second generation of small blue wings, establish industry fresh air standards, define true fresh air conditioning.

The third generation of small blue wings, equipped with the industry's first breathable two-way fresh air technology, once again led the new trend of the industry.

TCL small blue wing fresh air conditioner III, equipped with small blue wing black technology, the industry's first breathable two-way fresh air technology, real-time air quality display, good air visible.

2. Zhirou Wind:"Zhirou Wind does not catch cold"

National patent wisdom soft wind technology, industry original soft wind blades, thousands of soft wind micropores, to achieve cold wind does not blow directly.

3. Zhijingfeng:"Zhijingfeng Global Sterilization Health Solution"

Global sterilization purification, the net ion generator releases 20 million H + and O2-ions, effectively removes a variety of air pollutants, and realizes global sterilization purification.

development course

In 1999, TCL Group established Air Conditioning Division.

TCL Ruizhi (Huizhou) Refrigeration Equipment Co., Ltd. was established in 2001.

In 2003, TCL Air Conditioning established a commercial air conditioning manufacturing base.

In 2004, TCL Air Conditioner developed the first titanium air conditioner with unique titanium patent.

In 2005, Wuhan Industrial Park with an investment of 300 million yuan was laid.

TCL Delong Household Appliances (Zhongshan) Co., Ltd. was put into operation in 2006

In 2007, TCL Air Conditioner was awarded "Chinese Famous Brand Product"

In 2012, TCL Air Conditioning Zhongshan II Base was put into operation with an investment of 350 million yuan.

October 2017 TCL Air Conditioner Jiujiang Plant Put into Operation

In 2017, TCL air conditioner annual production and sales exceeded 10 million sets

In December 2017, TCL released the strategy of "TCL leads air conditioners into a new era of intelligence".

In July 2018, TCL Air Conditioner released the brand ID"Every degree of Zhixiang Home"

In April 2021, the brand-new brand strategy, all-technology IP matrix intelligent steward and TCL C12 intelligent fresh air conditioner were released.

In April 2021, TCL Lingxi Smart Fresh Air Conditioner was officially launched, innovatively integrating many industry-leading technologies such as lifting small blue wing, constant temperature technology, independent opening of fresh air, reaming-free installation, etc. to improve user experience 360° from installation operation, comfort and other aspects [1]

In 2021, TCL Air Conditioner invested in the construction of Guangdong Wankezi Intelligent Control Technology Co., Ltd., realizing the upstream extension of intelligent manufacturing industry chain.

In November 2021, TCL Fresh Air Conditioner Small Blue Wing II New Product Launch Conference was held. TCL Fresh Air Conditioner Small Blue Wing II was officially launched, establishing fresh air standard for the industry and redefining true fresh air conditioner.

In March 2022, TCL Air Conditioning (Wuhan) Intelligent Manufacturing Industrial Park Project Phase I was capped.

In May 2022, TCL Brazil's new air-conditioning plant was officially put into production

In May 2022, TCL Commercial Air Conditioning Intelligent Manufacturing Industrial Park was officially put into operation.

In December 2022, TCL Fresh Air Conditioner Small Blue Wing III New Product Launch Conference was held to launch the industry-first Small Blue Wing III Fresh Air Conditioner and Fresh Air Duct, which will once again lead the new trend of the industry.

In March 2023, TCL Air Conditioning Wuhan Intelligent Manufacturing Base was fully put into operation. According to the national digital pilot enterprise standard, the base built a high-end, intelligent and green intelligent manufacturing industrial base to build a world-class intelligent manufacturing strength.

development events

December 2017: TCL air conditioner annual production and sales exceeded 10 million sets.

March 2018: TCL Air Conditioner released a brand-new intelligent strategy with the theme of "Leading Air Conditioner into a New Intelligent Era."

April 2018: TCL Air Conditioning officially signed international football superstar Neymar.

June 2018: TCL officially signed a contract to become a global partner of the 2019 FIBA Basketball World Cup, a main sponsor of the 2018 FIBA Basketball World Cup Asian Qualifying Tournament and a partner of the 2018 FIBA Women's Basketball World Cup.

July 2018: TCL Air Conditioner released the brand slogan "Every degree of intelligent home".

In March 2021, TCL Air Conditioner released a brand-new brand value proposition: understand your healthy air expert.

In November 2021, the launch conference of "Small Blue Wing True Fresh Air"2021 TCL Fresh Air Conditioner Small Blue Wing II was held in Sanya. The launch of TCL Fresh Air Conditioner Small Blue Wing II fully opens the "true fresh air era," leading a new generation of consumption upgrading and making it easier for users to enjoy healthy air.

In December 2022, TCL Fresh Air Conditioner Small Blue Wing III New Product Launch Conference was held. TCL Air Conditioner released breathing air conditioner small blue wing III and small blue wing air duct unit with fresh air, creating the most complete fresh air conditioner product matrix in the industry.

In April 2023, TCL Air Conditioner cooperated with Chongbai Electric to create TCL Fresh Air Conditioning Music Festival, which started from Chongqing and spread to all major cities in China. Wake up young people's youth and vitality through fashionable and fresh music, and promote the popularization of fresh air conditioning consumption.

Latest Company Honors

2023

In April 2023, TCL Fresh Air Conditioner Blue Wing III won the AWE2023 Epland Excellent Product Award.

In July 2023, the 2023 China Air Conditioning Industry Summit Forum hosted by the National Household Electrical Appliances Industry Information Center was held. TCL Air Conditioner was awarded the leading brand of fresh air, and TCL Fresh Air Conditioner Blue Wing III was awarded the pioneer of fresh air health.

In July 2023, the 2023-2024 China Air Conditioning Industry Summit Forum hosted by China Household Electrical Appliances Association and China Household Electrical Appliances Network was held. TCL Air Conditioner was awarded the leading brand of fresh air, TCL Fresh Air Conditioner Small Blue Wing KFR-35GW/ YP 7Ca +B1 was awarded the Star of Fresh Air Innovation, TCL Fresh Air Conditioner Small Blue Wing II Youth Pro (KFR-35GW/ YP1Cb+B1) was awarded the outstanding channel performance product.

corporate culture

Brand value proposition: TCL air conditioner, understand your healthy air expert "

Value direction: wisdom and health

Brand mission: Let more people easily enjoy the healthy and green life brought by the air

Brand Vision: To be the leading brand in healthy air management, heat pump and heat management trusted by users

Despite remarkable achievements, TCL Air Conditioner has not stopped exploring, always insisting on serving users attentively, and is committed to leading technological innovation in the industry and shaping the future lifestyle. TCL Air Conditioner, which is full of innovation and vitality, is willing to take "wisdom and health" as the driving force, adhere to the concept of excellent quality, create a healthy green living space, and provide better air management solutions for users all over the world!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.