Shulou(Shulou.com)11/24 Report--

On August 25, Asustek launched a joint flash store event with A BATHING APE ®in Shanghai Global Port, and showed the media and audience the limited edition notebook gift box of Asustek's fearless 15i BAPE ®.

This joint limited notebook has been deeply customized by both parties and comes with accessories for BABY MILO ®and many BAPE camouflage elements. So why did Asustek choose to co-sign with BAPE, and what is the story behind the cooperation?

Mr. Huang Shengjie, Design Director of Asustek computer Shanghai Design Center

At the scene, we interviewed Mr. Huang Shengjie, the design director of Asustek computer Shanghai Design Center, who told us the story between Asustek Intrepid and BAPE.

First of all, the first question is, why did Asustek Intrepid choose to work with BAPE? What is the opportunity for the two sides to co-sign deeply? In fact, on this question, Mr. Huang Shengjie's answer is also very straightforward, that is, the brand attributes of the two are very consistent.

Asustek's fearless personality is to encourage young people to show and express themselves, while BAPE, as the ancestor of street trend brands, is also a very avant-garde and self-assertive personality, so the cross-domain cooperation of the two brands can produce different sparks.

Mr. Huang Shengjie said that the cooperation between Asustek and BAPE is a collision between technology and art, which makes Asustek fearless is not only a powerful notebook brand, but also has an avant-garde fashion culture and attitude, which can bring users different choices and considerations.

When talking about the highlights of Asustek's intrepid 15i BAPE ®joint limited notebook gift box, Mr. Huang Shengjie said that the core of BAPE is camouflage, this time Asustek Intrepid not only directly uses camouflage patterns, but also customizes different camouflage content, including many lovely patterns of the BABY MILO ®family are integrated into camouflage patterns.

In addition, the camouflage pattern and the words of Vivobook are also well integrated into the camouflage pattern, and the notebook has rich elements from the visual appearance to the notebook trackpad, mouse and even computer bag and fitting.

Of course, in the on-site display, we also found that the outer packaging of the notebook not only uses rich and colorful printing, showing personality and different, but its material is still very environmentally friendly recycled paper material. It can be seen that while attentively building a joint name, Asustek has not forgotten its social and environmental responsibility as a notebook manufacturer.

In addition to having a more in-depth joint design with BAPE, the hard power of the Asustek Intrepid 15i BAPE ®joint model is also obvious to all. First of all, in terms of configuration, it uses up to 13 generations of Core i9 standard pressure processors, has strong performance and multitasking capabilities, and screen performance has always been one of Asustek's fearless advantages. there is a comprehensive performance in color, brightness and contrast.

In addition, the Asustek Intrepid 15i BAPE ®joint model is also certified by Intel's Evo platform, which supports fast charging and fast connection, as well as efficient energy management. In addition, there are detailed experiences such as stereo sound effects certified by Harman Kardon to enhance users' feelings about the use of the product.

Co-naming plays an important role in expanding and promoting the brand attribute of the product, but whether users choose this product or not depends more on the value of the product brand itself.

When talking about the Asustek intrepid series, Mr. Huang Shengjie said that the Asustek fearless series has a new positioning and division. First, it focuses on the "standard pressure, higher energy" Asustek fearless high-energy lightweight book, which has the design advantages of standard pressure processor, Asustek good screen and cool appearance.

Second, the main "unique, more versatile" Asustek intrepid Pro all-around thin book, some of which are equipped with RTX high-performance unique display, high-resolution high refresh rate of Asustek good screen, the appearance will also be lighter, fashionable, lightweight, can bring users a new feeling of use.

In the future, Asustek fearless will continue to introduce more new technologies and design concepts, expand the breadth of the product line, to create more forward-looking products for users.

It is worth mentioning that Mr. Huang Shengjie also said that Asustek good screen will continue to play a leading role in the OLED notebook field to meet the needs of more users. In terms of design, Asustek will also move towards the all-metal, thinnest goal of the same period, and hopes to provide 180 °opening and closing screens to create pragmatic, simple and textured products to give back to consumers.

From the above interview, it is not difficult to see that Asustek fearless is very eager to deeply understand the thinking and lifestyle of young people, so in addition to creating products that meet the needs of young people's games, entertainment and creative design, it is also co-signed with trendy cards such as BAPE, hoping to resonate with more young people in terms of personality and attitude. We also look forward to Asustek's fearless future to have more cross-border co-names like BAPE to continue to dig deep into trendy technology.

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