Shulou(Shulou.com)11/24 Report--

On August 25, Madhouse Inc., a subsidiary of Blue Standard Media. In conjunction with Kwai for Business, we successfully held a private meeting on the theme of "playing with Kwai traffic, prying up the new growth of overseas marketing".

In this event, we invited Kwai for Business game industry account manager Liu Jianxuan, Madhouse integrated marketing person Bai Jiachang and game inn founder Sui Xinyan and other industry celebrities to share their experience of going out to sea, focusing on the topic of how to turn the flow on the offshore platform to maximize product efficiency, to help overseas brands find the right marketing outlet and seize the new opportunities for overseas games launch.

Liu Jianxuan Kwai for Business Game Industry account Manager: Kwai for Business Kuaishou Marketing is an one-stop advertising marketing brand launched by Kuaishou overseas. at present, the product users have covered more than 30 countries, and the main business markets are Latin America, Southeast Asia and the Middle East. Users use Kwai products for an average of more than 60 minutes a day, which is the mainstream social media used by users in Brazil and Indonesia. At a time when social media is sweeping mobile users around the world with the strongest posture, integrated marketing of vertical content that users are interested in through Kwai for Business and using a variety of advertising forms to capture users is an excellent opportunity to create popular styles.

Bai Jiachang, head of Madhouse integrated marketing: with the continuous development and expansion of the mobile game market, the market competition is becoming more and more fierce, and overseas manufacturers are facing pain points such as high user turnover rate, unpredictable release effect, traffic looting and so on. Starting from brand marketing, establish a good reputation and brand image, enhance user trust, improve the market awareness of the game, trigger social fission, and achieve long-term sustainable transformation.

Sui Xinyan, founder of the game inn: in the face of the huge incremental market of 4.4 billion mobile users around the world, how to find accurate users and choose the best? How to tell a good brand story and capture more loyal users? In the face of these problems, starting from finding the core of the brand, through the combination of brand and purchase to reduce cost and increase efficiency, clear product positioning, the use of diversified advertising marketing firmly grasp the needs of the audience, complete the transformation, in order to truly achieve the integration of quality and efficiency.

At the same time, the guests in the round table forum also launched a heated discussion on hot topics in the industry, such as the differentiated marketing of overseas brands, the wind direction of new media flow, and so on, and they also actively participated in the surprise raffle to push the atmosphere to the best part.

In the future, we will continue to work closely with Kwai for Business, serve as a double team, provide professional, high-quality and comprehensive customized marketing programs for Chinese game manufacturers, help more advertisers achieve win-win results, set sail with us, and let Chinese games continue to move towards a broader world!

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