Shulou(Shulou.com)11/24 Report--

Beth is the sales champion in the field of mobile digital accessories and the winner of nearly 120 authoritative design awards at home and abroad, such as Red Dot Award and Golden Point Award. More than 300 million users have chosen and brands have reached 6 billion. Every year, nearly 100 million Beth products are being used in more than 100 countries and regions around the world.

Such a proud achievement is largely due to the high practicability of its products, and all product designs can meet the specific demands of standard users. "practical and beautiful" is the design concept, "to create practical and beautiful products, to add a sense of acquisition" is the brand mission.

The technology should be applied and the product should be practical.

Beth never stacks technology, nor does he pursue technology blindly. In Beth's view, the value arises from the process of using and approving the product, and the value of the product can only be reflected when the product is used to solve specific problems. It is not that when consumers see the product, the product can produce value.

In 2018, the flagship store of Tmall ranked first in the field of mobile digital accessories, and tens of millions of people will be exposed to its products every year. Beisi has always been user-centered, product-based, with "new technology, good-looking, easier to use" products have been recognized by the market.

Chen Linsong, co-founder and head of design of Beth, once shared a short story of product research and development. Beth once produced a MagSafe magnetic portable battery that can target the latest iPhone mobile phone. The curved shape allows the phone and wireless magnet to automatically accurately align, quickly identify and charge, technical and aesthetic, but a little worse in practicality. Because the iPhone camera is raised, the magnetic portable battery can not be fully adapted. Beth design team will not allow even a little bit of discomfort to exist, would rather the product is not online to achieve a perfect fit, this is Beth's insistence on practicality. In the end, portable battery, who takes into account technology, aesthetics and practicality, won the Red Dot Design Award in 2021.

From the outline of the company's product system to the pursuit of the details of a mobile power supply, Beacon has an extraordinary dedication to the usefulness and user experience of the product. "We want everyone to think twice. Because if our product does not reach the user, does not help the user solve the problem, it will not realize its value." Chen Linsong said.

Demand to give birth to products, feedback to optimize products

Beth is a brand that has nails and then finds the right hammer. it never wants to make what kind of product first, but first to understand what users want. Through long-term market tracking, Beisi has an in-depth understanding of user needs in a larger user plate, keenly observes market trends, adjusts R & D direction in time, and constantly launches products that meet the needs of target users. After the product is launched, we will actively listen to user feedback and constantly improve, innovate and optimize the product.

Beth's close integration with users is difficult to imitate, and this is Beth's real moat. Many people think that the moat of a design brand lies in making a unique design, but in fact, a unique design is very easy to replicate. Today, Brand A spends a high cost to innovate a product, and tomorrow a large number of brands such as BCDEF will imitate it at a very low cost.

However, Beth's update speed for the market and users is unparalleled. When peers launched poor imitations, Beth's products have been optimized and innovated according to the new needs of users. Beth always follows the great strides of the market, and consumers choose to follow, and imitators can't catch up with their overtime plagiarism.

Beth's efficient creativity and speed of innovation cannot be replicated. Beth is always able to closely link products, people, and application scenarios to help consumers solve specific problems in life. The concept is clear, the purpose is clear, the positioning is accurate, all these cannot be copied by recruiting a dozen or twenty industrial designers.

With the same progress as the product, there is the supply chain system of Beisi, where the designer can communicate deeply with the whole chain of the product, the technology is developed according to the wishes of the designer, and the factory does what the designer wants. The high-quality supply chain system ensures that the designer's ideas can fall to the ground, making the design-to-product process closer to the needs of users.

In today's market, new categories, personalized needs and scene-oriented products continue to emerge. Beisi constantly explores the nature of consumer demand, and empowers products through technology, closely linking product value to commercial value. Beisi's practical aesthetics is higher than life, but it will serve life sincerely in the end.

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