Shulou(Shulou.com)11/24 Report--

CTOnews.com August 28, CTOnews.com learned from BMW Group that at the 2023 German International Automobile and Smart Travel Expo (IAA MOBILITY), which opens on September 2, BMW Group will bring the world's first BMW new generation concept car (BMW Vision Neue Klasse) and a new electric MINI Cooper to showcase the company's latest breakthroughs in electrification, digitization and cycling sustainability.

Officials say the BMW new-generation concept car is a vision of the future travel envisioned by the BMW Group and will open a new chapter in the development of BMW brands and products, as well as the BMW Group as a whole. As the first pure electric product of the new MINI family, the new electric MINI Cooper will open a new stage of brand evolution and make great strides towards full electrification by 2030.

BMW Group said that the upcoming BMW new generation concept car, together with the previously unveiled BMW Dee digital concept car and BMW I cycle concept car (BMW i Vision Circular), completed the company's strategic jigsaw puzzle for future transportation solutions from the three dimensions of "electric", "digital" and "cyclical sustainability".

The name of the BMW new generation concept car comes from a series of revolutionary models launched by BMW in the 1960s. BMW said that the upcoming BMW new generation concept car will be based on an architecture designed entirely for pure electric vehicles and a new design language, and will have three major features: 1) a newly developed electronic and electrical architecture, as well as a new user interface and human-computer interaction concept. 2) newly developed battery, motor and electronic control system with high performance and high efficiency. 3) the cycle sustainability level of the whole life cycle of the product reaches a new height. This is the concentrated embodiment of the strategic direction of "electrification, digitization and sustainable circulation" of BMW Group, and related technologies will be the basis for the development of BMW's future product line.

As the fifth-generation MINI three-door model, BMW says the new electric MINI Cooper, with its interesting and innovative digital technology, further upgrades the brand's most classic minimalist design and gives it a more perceptual and personalized expression.

According to previous news, the new electric MINI Cooper is expected to be launched in 2024, will also enter domestic sales, and will carry out local production.

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