Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com August 27 news, 2023 Kuaishou Automobile Annual Summit held in Chengdu, Kuaishou released the auto industry product efficiency solution for the first time. Fast-hand cars regard the new-line market as their outstanding advantage. Data show that the search for car content by new-line users has increased by 60% year on year, and the car model has accurately identified 170 million users who intend to buy cars.

CTOnews.com notes that third-tier cities and below are defined by Kuaishou as "new-line cities". New-line cities accounted for more than 40 per cent of car sales from January 2018 to June 2023, according to official figures.

Han Hui, head of commercial products of Kuaishou Automobile, said that through positional management, users can complete the 5R full link experience from reach to reliance on the same platform, and the conversion efficiency will be greatly improved. In this regard, Kuaishou launched the position management product "exploring car pass", which allows automobile customers to have their own business position on Kuaishou platform. and realize the benefits of "six ones"-- an expandable talent distribution network, a huge flow pool, a huge natural flow pry lever, a sustainable optimization clue conversion ability, and an efficient dealer management grasp. And a dealer capability enhancement tool.

The long-term pain points and challenges of effective advertising in the automobile industry are "incorrect identification of car purchase intention" and "mismatching of brand models". In this regard, Kuaishou created the first vertical model of the automobile industry. At present, the number of users with real intention to buy a car has reached 170 million.

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