Shulou(Shulou.com)11/24 Report--

The original title: "the car shakes itself into a 'mobile game hall', is it needed by users, or is the manufacturer not alive and well?" "

On June 11, 2021, Musk demonstrated the real picture of "Cyberpunk 2077" with a 17-inch screen in the car at the Model S Plaid delivery ceremony.

(picture from Tesla) belongs to the era of software-defined cars, it is not surprising to be able to do such a thing. But it also included a condition-the Model S Plaid at the time was equipped with AMD Navi 23 GPU core and 8GB GDDR6 memory, and the overall performance specification was not much different from that of Sony PS5.

Musk also proudly said at the press conference that the Tesla Model S Plaid is the best, fastest, safest and most sustainable model, and the performance of the machine chip is equivalent to that of the Sony PS5 game console. In addition to "Cyberpunk 2077", Tesla Model S Plaid also supports running 3A masterpieces such as "Wizard 3" to properly move the game console into the car.

The subsequent OTA upgrades of Model S and Model X models integrate the Steam Mall function. As long as it has passed the Steam Deck certification of the game, you can play smoothly on the car.

Xiaotong has not experienced the magical game features on these two million trams, but it has also experienced the feeling of in-car games on Tesla's Model Y. The gaming function of Model Y is more basic than that of Model S / X, with only some classic mobile games transplanted from mobile.

(photo from Tramway) what impressed me most was Tesla Racing 2, a built-in Tesla version of Model Y. Unlike the mobile side, the car version can be driven directly through the steering wheel and throttle brakes, achieving a more immersive body feel than a mobile phone and saving money on buying a real racing seat.

Apart from looking at the car machine with one's head tilted, there is nothing wrong with this kind of play from the point of view of entertainment.

The stationary electric car, no matter how to operate the vehicle while playing the game, will not affect the chassis. Players can also enhance the sense of immersion in racing games with the help of devices such as steering wheel and switch brakes.

What's the point? maybe secondly, don't you think it's cool?

It can be said that playing games on cars is not uncommon now. In addition to Tesla, more and more automakers are deeply binding games with cars, and there will be some differences in form, but the two have basically completed the "docking".

(photo from Tesla) recently, there has been much discussion about the momentum N7 and N8, the former with its own "Real Racing 3", while the latter can spend 16800 yuan to add a game set to play mobile games with a car and steering wheel. Most people may not agree with this, playing games in the car is a gimmick made by manufacturers, but this does not seem to stop the spread of game scenes in cars.

Seeing the moment that the momentum N 7 came with Real Racing 3, Xiaotong still felt that playing games in the car was too far ahead.

The "excess computing power" car chip needs the game to reflect the performance of the game. It doesn't matter when the game "invades" the new energy vehicle. We just need to know that it is no longer an imaginary thing for the car to play the game.

The core chip of the new energy vehicle is roughly divided into the vehicle engine system chip and the auxiliary / driving chip. The former, like the mobile phone chip, determines the lower limit of the car engine system experience.

(picture from LOTUS NYO) games aside, the use of the car mainly revolves around navigation, 360 observation system, and infotainment represented by video, music and other functions. The threshold for the use of these functions is not high, and the meaning of high-performance gauge-level chips is to provide faster response and smooth rowing experience. At present, whether it is the mainstream Qualcomm 8155 or the AMD chipset that is stronger than PS5, the scenarios they mainly deal with are not very different.

Similar to LOTUS NYO, the world's first HYPER OS cockpit operating system, which is rendered in real time by UNREAL engine, has a more cool and intuitive 3D modeling scene, more complex rendering pressure, and higher hardware performance requirements than conventional car systems. This may also be the reason why ELECTRE cars need two Qualcomm 8155 drivers.

(photo from LOTUS NYO) Lecker 08 is already on the market, and its Flyme Auto also has real-time rendering scenes. Manufacturers have done a lot of work in order to show the muscles of the car machine.

"nowadays, the performance of the car machine chip is very strong, and the purpose of joining the game is to give full play to the performance of the car machine." When a car salesman introduced me to a new car, he explained why in-car games existed.

Xiaotong does not take the need to play games to see cars, but from the starting point of manufacturers, there is nothing wrong with providing games to highlight the performance of car chips. After all, apart from games, there seems to be no more places that can directly reflect the performance of chips.

(picture from Tramway) by the way, Anbunny's running business has also been extended to the automotive field, not only using game performance to measure machine performance, but also more intuitive data such as running scores in front of consumers. The emergence of the running score software has also been recognized by Qualcomm, and shot the first run point with the new model HiPhi Y, with the highest score reaching 756,000.

And with the support of various Bluetooth handles and extended interfaces, the ecology of the car game has gradually improved, and the feeling of playing the game in the car is not much worse than that at home. And car companies also provide a variety of ways to experience the game. at present, there are probably three "factions": one is the "mainframe pie" introduced by Tesla to Steam Mall; the other is the "large Android game pie" in which BYD installs third-party software / optional game kits; and the "screen faction" represented by the ideal car.

On the other hand, the electric vehicle abandons the traditional mechanical transmission structure and changes to circuit transmission, which can achieve "decoupling" between the steering wheel and the steering mechanism. This means that when you race fiercely in a stationary electric car, the steering mechanism of the chassis will not be affected by the rotation of the steering wheel. This in itself is a safety hazard to avoid misoperation, but now it makes it more reasonable to play racing games in the car.

In short, the emergence of in-car game services is not meaningless, new energy vehicles, like today's smartphones, the upper limit of the function is determined by software, hardware has long paved the way for all this, whether it makes sense or not, it will be there.

Is the "car game hall" the future? Xiaotong does not think that car game service is a function point specially developed by manufacturers in order to create scenes. Games are also a part of infotainment. The "inherent advantage" brought by the hardware technology of new energy vehicles only lies in the adaptation of software resources.

As users, in addition to some models can take the initiative to give up the option to reduce the cost, with or without, it does not affect our overall evaluation of a car. In this "want and want" consumption background, consumers certainly want manufacturers to have everything at the functional point.

(picture from Tramway) "whether I need it or not is my business, and whether you have it or not is your business." I believe this is a ruler for consumption in the minds of many people.

The meaning given to people by cars has long gone beyond the scope of transport tools, resulting in more demand for a sense of space. Nowadays, the automobile industry is a user demand-driven product landing, if someone doesn't like it, why bother to stuff a "refrigerator big color TV" into a SUV?

The concept of "big flat layer on wheel" seems to have been embedded in the concept of consumers for a long time. In other words, they prefer cars to be their other "home". The rich car ecology has greatly increased people's willingness and time to stay in the car. Miracle, head of the ecological business of ideal automotive applications, said that the utilization rate of ideal ONE co-driving applications was more than 65 per cent.

(picture from ideal car) in addition, ideal official data show that ideal ONE owners will spend an average of 4.4 hours a week "staying in the car but not driving" in 2021. Some car owners also said that apart from the travel time, he will stay in the car for about 5-6 hours a week, including charging, waiting for someone, and will stay in the car for 10-20 minutes even when he gets home.

The average time spent in the car should continue to increase in the next few years. Xiaotong can't imagine how much more time will be spent in the car if the car can play all kinds of games.

After "Mobile Cinema", new energy vehicles may have to get the title of "Mobile Game Hall". At first, Xiaotong thought that Tesla's idea was not realistic, but now it seems that my vision is too narrow.

This article comes from the official account of Wechat: ID:dianchetong233, author: shopkeeper of Tea Governor

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