Shulou(Shulou.com)11/24 Report--

As the mobile Internet enters the era of Web 3.0, the forms of interaction between people become richer and more diverse, which also brings more opportunities for the social application track. Nowadays, more and more innovative scenario applications emerge as the times require: social + live broadcast, social + chat, social + games and so on. Domestic manufacturers and developers actively open a variety of explorations, investing the spotlight of social applications in overseas markets one after another, among which there are some outstanding ones. HAGO is such a game social application. With the differentiated advantages of collective social networking and Mini Game games, HAGO quickly opened up its recognition and popularity in overseas markets and gained a lot of loyal users.

The success of HAGO certainly has its unique product advantages, but what are the successful experiences of HAGO in the most critical aspects of localization operations and user transformation and retention? At the recent HDC2023 Yaoxing Leader Forum, HAGO Product Director Ma sixie shared HAGO's experience of joining forces with Huawei during overseas exploration, and described how HAGO seized the opportunity to open up new growth space under the AI trend.

"HAGO has been connected to a number of Huawei kit, and the cumulative number of HAGO downloads on Huawei AppGallery has exceeded 10 million by the end of July 2023." In just two years since the cooperation started in 2021, HAGO has been continuously iterated to optimize and move more local users under Huawei's strong technology and operation, and the market performance is remarkable.

Access to HMS Core multi-domain capabilities, development and operational efficiency greatly improve how can a product quickly gain a foothold in the local market after crossing the ocean? Localized compliance and a convenient user experience are critical! In the process of landing in the overseas market, HAGO has integrated a variety of service capabilities of Huawei HMS Core, from product optimization to accurate operation to enhance user experience, and efficiently achieve user growth and commercial realization.

As a mature social application, HAGO has rich channel resources to reach the target users, but how to realize it efficiently after targeting the target users has become a link that HAGO pays close attention to. Thanks to the support of IAP Kit for a variety of payment methods, such as bank card payment, DCB payment and third-party payment, users can choose any method flexibly in the process of use, and the realization efficiency of HAGO in Huawei channel package has been greatly improved. On the other hand, Location Kit's location service helps HAGO users shorten the social distance and bring users the social freshness of online games by matching nearby. From the realization of users to the retention of users, HMS Core's various service capabilities have helped HAGO to develop its strength in overseas markets.

One-stop intermodal transport services support HAGO overseas business flows increase significantly how can overseas applications gain high attention and downloads in a short period of time? Global exposure and promotion are very important! In this regard, Huawei AppGallery and Petal Ads have unique advantages, which is also an important reason why HAGO chooses deep global ecological intermodal transportation with Huawei terminals.

Through intermodal transport cooperation, AppGallery provides HAGO with important resource bits such as open-screen advertising, feature cards, product details pages, and launched exclusive discount marketing activities to help products achieve super exposure, and combined with welfare activities to achieve precise access and transformation of a large target user base. Through cooperation with Petal Ads, HAGO relies on its super traffic portal covering the whole scene to fully attract users to download and register, while rich high-value advertising resources and styles such as trial ads and creative interaction continuously optimize the user experience from the two dimensions of exposure and interaction, helping HAGO to significantly improve the transformation effect. From development, launch, operation to cash, Huawei terminal global ecology continues to help HAGO's business growth in overseas markets.

Localization is the key to deeply ploughing overseas markets. HAGO has been able to maintain a leading position in many overseas markets, and its mature long-term operation experience and continuous iterative optimization of products are the way to win, not to mention the strong technical and operational support of Huawei Terminal Global Ecology. In the future, relying on one-stop cash-out solutions, overseas compliance capabilities and strong local operation system, Huawei Terminal Global Ecology will provide more partners with new growth paths to explore overseas markets and help achieve volume growth.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.