Shulou(Shulou.com)11/24 Report--

SUV or car? In the past, people would not have such doubts, because there is a deep gap between cars and "jeeps," as well as practical family cars such as pickups and vans. The design and positioning of the models are obvious. Ordinary families can buy cars.

However, the consumer's consumption concept of "both want and want" breaks the gap of "obvious division of labor" between models.

The urban "jeep"-SUV, which combines the urban nature of cars with the large space of pickups and "jeeps"-appeared. As you can see from the development behind, SUV occupies more than half of the home car market, so that any MPV, sedan, pickup truck or off-road vehicle cannot shake its position.

SUV is not a professional household in a certain field, it is a representative of multi-function vehicles. If you insist on saying it is professional, then SUV is aimed at multi-functional "professional households," only a few ordinary families can afford two cars in China, so SUV has more room for development.

(Photo from Cadillac) Most car companies, including new forces that have just started in recent years, have not hesitated to focus on SUVs to embrace the more potential super mainstream market.

Every year, many automakers introduce a large number of SUV models to replace the existing sedan market.

Even "never bow" sports car manufacturers, also under the influence of the mainstream market, into the ranks of SUV, such as Bentley Tianyue, Porsche Cayenne, Lamborghini Urus and the like, these violate the spirit of super-running "dirty things," even became their main sales force, recover losses decline.

Yes, Ferrari, which stressed that it would never build an SUV, also made a new product similar to an SUV. However, Ferrari is more stubborn and insists on saying it is FUV, which roughly means "Ferrari utility vehicle." Alright, alright, whatever Ferrari says…

(Photo from Ferrari) Under the influence of SUV's strong "right direction," SUV sales nationwide are expected to grow further by 6.4%, further strengthening its dominance.

"Big, simple, easy to use," SUV is neither simple nor simple. There are groups who dislike SUV around them. The reason they give is simple and straightforward_the car looks good, and they don't have to consider the ride experience of other passengers at ordinary times.

Even if you tell them about the thousands of benefits of an SUV, their bottom line is that the car will not waver.

(Picture from the world) SUV was born for a simple reason, that is, to be a consumer's intimate cotton-padded jacket, the core is "large, simple, easy to use," such consumption tendency is the common language of Chinese, American and European markets, which also just shows the universality of SUV in the world, but also the optimal solution of "both want and want."

Tesla's first people-friendly model, the Model 3, was released on April 1,2016 and reached a milestone of millions of global deliveries by the end of the second quarter of 2021, from 1 million to 1 million in just five years. After Tesla Model Y went public in March 2019, its growth rate surpassed Model 3 at one stroke, and it has grown month-on-month for nearly 11 quarters, making it the fourth best-selling car in the world in 2022.

If it continues to grow at this rate, the Model Y will soon overtake the Model 3 as Tesla's best-selling electric car.

(Photo from Tesla) In addition to the sporty characteristics of Model 3, Model Y has more driving space and fits the home use scene. Model Y to some extent makes coupe, SUV two kinds of elements without fate together, both home and sports models undoubtedly have a larger audience, Xiaotong thinks so.

Xiao Tong asked a big fan of SUVs, who thought that large space meant a lot to a car. Usually take relatives and friends to travel, they can get more comfortable riding space, do not need to carry people, the rear seats can also be put down, acting as the role of a minivan. In short, car space can be more, should not be "book when the party hate less."

A colleague who bought LinkedIn 03 + told me privately that he had considered SUV before buying a car, but because his parents didn't live in the same city as him, he rarely carried people at ordinary times, so he turned to a car with more emphasis on sports and control.

It can be said that those who plan to buy a car or have already bought a car have more or less thought about the feasibility of SUV. In the end, it doesn't matter whether they buy it or not. Most users can consider SUV in the process of comparison, which is enough to show that its versatility far exceeds that of other models.

SUV grasps the "middle way" of car consumption wind direction.

User demand seems simple, but it is difficult to present large space, sportiness, versatility, reliability and safety in a car. At the same time, it should have certain emphasis. It is necessary to balance the configuration and make oneself look different from others, which tests the definition and planning of an SUV by manufacturers.

For SUV, there are "mobile homes" like ideal cars;"super-running SUV" like Lotus ELECTRE; and "hunting SUV" like BYD Song L. Although SUV market is only SUV, it is also full of flowers, with many choices. Recently, more and more cross-border SUV models can be seen entering the market.

On the other hand, SUV has inherent advantages in space itself, with more space for users and more room for stacking. As a heavy vehicle, manufacturers can apply more cutting-edge technology to SUV, and the tall and stable posture can also provide a sense of security that cars do not have. For electric vehicles, SUVs come with more head space, and even if the chassis has a power battery pack, the user's seating space will not be compressed.

(Photo from LinkedIn) Despite the strong growth rate of Tesla Model Y, SUV share does not have an overwhelming advantage over cars. In 2022, the total sales volume of the two is 9.461 million and 9.275 million respectively. The gap is not particularly large, which can show that SUV is already well-deserved mainstream in the automobile market.

If the demand for family-based travel expands further in the future, Xiaotong believes the SUV's presence will be more prominent.

SUV is on the road, but cars won't die. Xiaotong lists so many benefits of SUV, which shows that I am also an SUV advocate myself. I have driven Highlander for several years and tried cars. I know very well whether SUV is good or not.

Driving pleasure is not too high a priority for me, nor do I think cars are the perfect form of cars. In contrast, Xiaotong hopes that everyone who sits in the car can get the same comfort. When traveling, you don't have to bring something less because the car can't fit, and you don't want the car body to be bloated like MPV, which affects the passability... A series of needs, can not do multiple-choice questions almost only SUV.

So cars that fall out of favor don't die, just lose market share to mainstream SUVs. Sedans still have a high impact in the executive business and family car markets, especially B-class sedans, which are still competitive for people who don't like SUVs.

(Photo from Mercedes-Benz) The consumer market is diverse and demand-oriented. What consumers need, manufacturers will do. People dislike SUVs for not having fun driving, so there will certainly be a large number of SUVs on the market that focus on driving.

At the same time, the average configuration threshold of SUV is higher, the material cost of large size models is also more, and the fuel consumption cost caused by vehicle weight and wind resistance is more obvious. Consumers who can't afford this part of the cost will also look at cars, and the market will still buy cars with lower travel costs.

However, electrification has a significant impact on the automotive industry. The highly integrated power part can even be concentrated in the chassis, leaving the place where the internal combustion engine system is placed at the front. The evolution of the power structure is likely to have a direct impact on the shape of the car, when the market mainstream is car or SUV, or more partial MPV, no one can say.

(Photo from Audi) Before the car ushered in a new round of change, Xiaotong believes that SUV will occupy the mainstream market for a long time, there are few people who really pay attention to driving fun and appearance aesthetics, and manufacturers know that embracing the mainstream market to survive is far more important than sticking to the so-called "ancestral training."

Don't worry about the small partners who think the manufacturers are eccentric. The car market has not become a wasteland. The car enterprises have never given up the product line of cars, covering various scenes and tonality. The choice can still be described as rich. I like SUV, Xiaotong thinks also don't worry, there are a lot of new products and price reduction tide to come next, rational wait and see there are opportunities to buy better.

This article comes from Weixin Official Accounts: Tram Tong (ID: dianchetong233), Author: Tea Supervisor

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.