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Vidda held a recommendation conference to launch the new Vidda brand LOGO and super symbols.

2025-01-18 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Today, Hisense's young science and technology fashion brand Vidda held "Your Great Day_Vidda 8.26 Grass Planting Conference" in Qingdao. On the spot, hundreds of small red books were invited to plant grass, camp, watch movies and watch the body light and shadow show, so as to fully experience the cool new experience brought by the three-color laser. At the launch of the site, Vidda announced the 2023 brand new logo and super symbol, bringing a more extreme experience with subtle changes.

At the brand planting conference, Vidda Deputy General Manager announced Vidda's newly upgraded brand logo and visual VI. The Vidda design team said that this visual upgrade adjusted the color value and standardized the position and shape of the brand logo, making the new Vidda brand logo more coordinated. "These changes may not be obvious, but subtle changes often lead to a more extreme user experience, and we hope that the new logo and brand vision will continue to convey our product design philosophy. "

At the same time, Vidda released the super symbol project "Hello, VD." Vidda will use V as the super symbol of Vidda brand to convey new, upward, diversified and ultimate value pursuit to young people.

Vidda's new Logo then caused heated discussion on social platforms. The audience watching the live broadcast sent bullet screens, saying "changed but not much." More netizens sent articles saying that fine-tuning but not much change,"drawing water" earned sky-high planning fees. In recent years, young brands seem to be changing logos in this routine, and said "a little cute."

In fact, the pursuit of extreme has allowed Vidda to gain a foothold and grow in the industry. According to Ovi data, from January to July 2023, the online market share has reached 10%, among which the core explosive X85 has become the first single product in the 85-inch industry. In 2022, Vidda pioneered the projection track and launched the world's first 4K three-color laser projection, leading projection into the era of high image quality. According to Luotu Technology data, in the first half of 2023, DLP intelligent projection online market, Vidda brand jumped to the fourth place in sales volume. The ultra-bright Vidda C1 Pro ranked Top 1 on the list of high-end projectors after its launch.

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