Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on August 25, the passenger car market product competitiveness index was 92.1in July 2023, and the car market has entered a period of slow promotion growth, according to a post on official account today.

CTOnews.com learned from the official account that "Product Competitiveness Index" is an index to quantify product competitiveness based on four dimensions: user reputation, market popularity, product evaluation and price strength. The higher the value of the index, the stronger the comprehensive competitiveness of the product. The Federation claims that this "product competitiveness index" aims to study the influencing factors of product competitiveness and gain insight into the changing trend of the market by building mature product evaluation criteria.

The overview of the July index in 2023 is based on January 2019, and the overall market product competitiveness index in July 2023 is 92.1. from the three major market segments, the car market is up 1.0 points from the previous month, while the SUV and MPV markets are down 1.1 and 0.6 points respectively.

The trend of the overall market product competitiveness index of ▲ Tu Yuan passenger Association official account in July 2023, the wholesale number of passenger cars was 2.061 million, which was lower than the same period last year and month-on-month. In July, the car market entered the extended implementation period of National sixth B, and the rapid rise of promotion prices in the first half of the year was over. The car market entered a period of gentle promotion growth, and the overall promotion intensity decreased slightly, making the overall price strength drop by 1.0 points. Overall, the competitiveness of products in the overall market remains unchanged from the previous month.

Overall, the product competitiveness index of the official account sedan market in July 2023 was 92.4, up 1.0 points from the previous month, of which the product evaluation and market heat index increased by 3.1 and 0.3 points respectively, while the price strength and user reputation index decreased by 0.5 and 0.1 points respectively.

▲ Tu Yuan Association official account SUV market product competitiveness index trend overall, in July 2023 SUV market product competitiveness index was 91.7, down 1.1 points month-on-month, of which product evaluation, price intensity and market heat index fell 2.1,0.8 and 0.4 points respectively, while user word-of-mouth index increased by 0.3 point.

▲ Tu Yuan Association official account MPV market product competitiveness index trend overall, in July 2023 MPV market product competitiveness index is 97.8, down 0.6 points, of which user word-of-mouth, market popularity and product evaluation index increased by 1.5,0.7 and 0.3 points respectively, while the price strength index decreased 4.6 points.

▲ image source ride federation official account

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