Shulou(Shulou.com)11/24 Report--

When "sedentary" has become the norm of life, the ergonomic chair, known as "Meiren Kao", has gradually entered into public life. As JD.com 's own brand, JD.com Beijing focuses on functional upgrading and the ultimate cost-effective breakthrough, and the recently launched "Z5 Soft" ergonomic chair is becoming a dark horse in the market.

With a price of less than 400 yuan, superimposed design innovation and quality improvement, Z5 Soft broke consumers' impression of the "high price" of ergonomic chairs. Nearly 3000 of them were sold 10 days after launch, leading to the popularity and sinking of the category of engineering chairs.

With the advent of the Z5 Soft, the layout of the engineering chair made by JD.com in Beijing has also expanded again, realizing the full layout from the entry-level basic model to the high-end upgrade model.

Breaking through the limitation of high price, JD.com built an ergonomic chair with a quality of less than 500yuan in Beijing.

If the ordinary office chair focuses on people's basic sitting needs, then the ergonomic chair can provide better physical support to meet the upgrading needs of the public, such as "sitting comfortably" and "sitting healthily".

JD.com, the product manager of Beijing, said that the ergonomic chair can adapt and optimize the body posture of people of different height and shape through the fine design of its back, waist rest, headrest, armrest and cushion. Reduce muscle fatigue and discomfort in the neck, back, buttocks and legs, bringing a healthy and comfortable "sedentary" experience.

However, at present, there are many kinds of ergonomic chairs on the market, and the prices are also varied, which not only increases the difficulty for novice consumers to choose and purchase, but also makes people worry about spending "unjust money". Therefore, for consumers with limited budgets and lack of experience, JD.com focused on the core functional needs of Volkswagen and launched Z5.

Soft ergonomic chair comprehensively realizes the breakthrough of product quality and performance-to-price ratio.

According to reports, although positioned as an entry-level product, the functionality of the Z5 Soft is very outstanding, and it has been developed and upgraded in the waist, headrest, chair back, armrest, air pole and other parts. Combined with the eight ergonomic designs, Z5

Soft includes 40mm lift stepless adjustment chair back, 140° tilting angle, 8cm sedentary cotton cushion and other configurations, four-dimensional rotation waist rest can support up and down 3.5cm, front and back 2cm and 12 °rotation adjustment, so that users can achieve comfortable support effect whether sitting or leaning back.

As a functional "all-round excellent" engineering chair, Z5 Soft has also broken through the new low price of products of the same quality, with a crowd-raising price of only 379 yuan, making it a cost-effective "ceiling" of ergonomic chairs under 500 yuan.

"by giving full play to the advantages of the directly connected factory model, JD.com Jingzheng is able to eliminate the high brand premium and comprehensively realize the unity of good products and low prices. we hope that Z5 Soft can quickly open the market with the advantage of extreme performance-to-price ratio, become the first choice for more people to enter the engineering chair, and promote the popularity of the category." JD.com Beijing made product manager said.

Deep ploughing and subdividing the crowd, JD.com made in Beijing to realize the "full-line" layout of ergonomic chairs.

In addition to the entry-level Z5 Soft, JD.com Beijing also continues to expand the category matrix of ergonomic chairs around different levels of market demand.

For example, the Z9 priced at 799 yuan

Smart, with bionic waist and back separation design, adaptive suspension waist support, rotating lifting armrest, adjustable headrest and other functions, so that users can adjust the position of the chair according to their own needs to ensure better sitting comfort. Z9

Smart also uses a thickened one-piece chair back pillar and nylon five-star feet to enhance support and load-bearing capacity, which is more suitable for people with large weight. The design of PU pulley also makes the product more sturdy and wear-resistant, and not easy to wear the floor.

At present, Z9 Smart has become the first place in the sales of JD.com 's computer chairs, with a quality comparable to that of similar products worth 1500 yuan on the market.

The new product JD.com Beijing made the Z9 Elite2 generation with a price of 1199 yuan, while the one on the Z9

The Smart features a prominent upgrade of the seat back, waist support and chassis. 10-gear rise and fall, millimeter adjustment seat back linkage 3D suspension waist, not only can accurately support the user's back, but also can be adjusted adaptively according to its backward strength; the seat chassis with an adaptive adjustment system can also adjust the support strength according to the seater's weight to ensure that small weight users can easily press back and large weight users can have sufficient support strength. Through the ultimate control of the functions and details of the product, Z9

Elite2 is becoming the best choice for those who pursue high-quality engineering chairs.

In addition, JD.com Jingzheng also produces Z7 Comfort targeted at basic needs and Master targeted at "top matching" demand, so that every user can buy a good chair suitable for them at a more favorable price.

It is worth mentioning that JD.com Beijing also provides after-sales services such as 5-10-year limited warranty and 30-day price guarantee for different engineering chair products, and strives to be the "best" in the industry in terms of products, prices, services, and so on, in order to solve the worries of consumers.

In the special promotion show of "New Youth Dreamer" made by JD.com in Beijing a few days ago, ergonomic chairs have also become the major promoters of the activity, some of which have participated in the discounts of 2000 minus 500,300, and 1500 minus 100,500 and 100, to further benefit consumers.

JD.com Jing made product manager said: "taking into account pragmatism, craftsman spirit and emotional value, JD.com Beijing made ergonomic chair into the lives of more consumers. In the future, we will continue to proceed from the cutting-edge trends and market demand, with more good products to serve the lives of consumers."

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