Shulou(Shulou.com)11/24 Report--

At present, generative AI (GAI) is growing at a record-breaking rate, becoming a key driving force for a new era of technological and industrial change, and opening up new ways for end-users to provide rich and diverse customized content.

Not long ago, MediaTek announced that it would jointly launch a hardware ecological co-creation program with Baidu to promote the adaptation of MediaTek hardware platform to Flying Propeller and Wenxin Model. Recently, MediaTek also announced the use of Meta LIama 2 language model, MediaTek's advanced AI processor (APU) and complete AI development platform (NeuroPilot) to establish a complete terminal-side AI computing ecology and enable terminal device generation AI applications.

It can be seen that MediaTek is actively involved in AI technology and ecological construction, promoting "end-cloud convergence" and terminal-side AI technology solutions, in order to explore more development ways and power of generative AI market, and by working with industry partners to use AI model to empower terminal devices, so that more users can experience the innovative experience of generative AI.

Jointly launched the hardware ecological co-creation program of Flying Propeller and Wen Xin Big Model with Baidu.

Not long ago, MediaTek announced that it and Baidu jointly launched the hardware ecological co-creation program of Flying Propeller and Wenxin Model, and the two sides will jointly promote the adaptation of MediaTek hardware platform to Flying Propeller and Wenxin Model. At present, the two sides are working together to optimize the execution effect of the Wen Xin big model on the terminal device, which will realize the cooperative work of the big model in the terminal and the cloud, and bring users a breakthrough generative AI application experience.

As an advanced technology to promote the further development of AI, compared with simply deploying generative AI applications and services in the cloud, terminal-side deployment of spanning AI has obvious advantages in saving server costs, protecting user information security, improving real-time performance and realizing personalized user experience. The cooperation between the two sides will support the running of the Wenxin model on smart phones, cars, smart homes, the Internet of things and other terminal devices based on MediaTek chips, enabling terminal devices to provide a more secure, reliable and differentiated experience.

MediaTek and Baidu have worked together for a long time to complete the adaptation of Paddle Lite lightweight reasoning engine based on MediaTek NeuroPilot artificial intelligence general software platform. NeuroPilot is a local end-to-side AI computing solution provided by MediaTek for developers. It provides a complete and powerful software solution for the MediaTek SoC platform with built-in heterogeneous computing units such as CPU, GPU and APU (independent AI processor).

Dr. Li Yanji, Deputy General Manager of Wireless Communications Division of MediaTek, said, "Baidu Flying Propeller Deep Learning platform and Wenxin Model are in the leading position in the field of AI. We will focus on the deployment of AI model on the terminal side, providing users with a more secure and reliable, more personalized and lower-cost end-to-side generative AI solution, giving terminal devices more powerful AI capabilities. MediaTek, together with Baidu Flying Paddle and Wen Xin Da Model, through AI end-cloud integration, will bring more exciting AI innovation opportunities and product experiences for developers and end users. "

Using Meta Llama 2 language model to empower terminal equipment generative AI application

Recently, MediaTek announced that it will use Meta's new generation of open source big language model (LLM) Llama 2, MediaTek's advanced AI processor (APU) and complete AI development platform (NeuroPilot) to build a complete end-side AI computing ecology, accelerate the development of AI applications for smartphones, Internet of things, cars, smart homes and other edge devices, and provide a more secure, reliable and differentiated experience for terminal devices.

Dr. Xu Jingquan, Senior Deputy General Manager and General Manager of Wireless Communications of MediaTek, said, "the growing popularity of generative AI is one of the important trends in the digital transformation, and our vision is to provide Llama 2 developers and end users with tools to bring more exciting AI innovation opportunities and product experiences. Through its partnership with Meta, MediaTek provides a more powerful overall hardware and software solution that brings far more functionality and experience to end devices than ever before. "

To unleash the full potential of spanning AI on end devices, device manufacturers need to adopt high-computing, low-power AI processors (APU) and enhance the overall computing power of devices through faster and more reliable network connections. Today, every MediaTek 5G smartphone SoC is equipped with an AI processor, and a wide range of successful spanning AI applications have been implemented, such as AI noise reduction (AI-NR), AI Super Resolution (AI-SR) and AI Motion compensation (AI-MEMC).

MediaTek will launch a new generation of flagship mobile chips at the end of the year, which will adopt a software stack (NeuroPilot) optimized for the Llama 2 model, and an upgraded AI processor (APU) that supports Transformer model for backbone network acceleration, which can reduce the read and write consumption and bandwidth consumption of dynamic random access memory (DRAM), further enhance the performance of large language models and generative AI applications, and help developers create amazing AI applications. Accelerate the development of AI applications for terminal devices.

In view of the technological evolution and application trend of generative AI, MediaTek will maintain technology investment and work with industry partners to promote the layout and development of generative AI on the terminal side, accelerate the large-scale development of generative AI market, and bring eye-catching generative AI application experience to users of terminal devices such as smart phones, cars, smart homes and the Internet of things.

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