Shulou(Shulou.com)11/24 Report--

On August 23, US time, the 4-day 2023 ASD Market Week, the largest B2B comprehensive consumer goods trade show in the United States, came to an end. As the only Chinese comprehensive cross-border e-commerce platform to be unveiled at the exhibition, Dunhuang.com focuses on intelligent and sports outdoor products with the theme of "Smart Products, Smarter Prices". It wins the favor of many customers with good goods, good service and good experience, and brings out of the circle with the strong strength of China's supply chain.

Dunhuang net has become a "conspicuous package" of the exhibition, hitting the pain points of overseas buyers.

The 2023 ASD site is divided into three halls: the North Hall, the Central Hall and the West Hall, gathering what can be called the richest variety of general goods and consumer goods in the world. For the categories that need scene and visual design, such as smart home and sports outdoor, offline exhibitions have incomparable advantages over online marketing. Therefore, Dunhuang.com breaks the inherent impression of Class B exhibitions through booth design, maximizes the characteristics of platform sellers' exhibits, and makes its booth in the West Hall a "conspicuous bag" of ASD, attracting a large number of visitors to stop and consult. A business owner with three hotels placed an order for 300 soap dispensers on the spot after experiencing the samples on the spot.

In addition, the booth directly put on the Dunhuang.com website to search and display the rich supply of goods, massive goods and a flexible model of Dunhuang online in real time, directly hitting the pain points of the exhibition users, making them directly feel the strength of the platform supply chain.

ASD attracts not only native Americans, but also a large number of retailers and wholesalers from Mexico, Canada and other places. During the exhibition, thousands of buyers came to the Dunhuang booth to communicate deeply with the field staff around the latest product trends, product quality, after-sales service and logistics. The offline exhibition hall DH Showroom set up by Dunhuang Network in the core trendy district of Los Angeles in the United States has made Dunhuang Network "enter" offline from online to become a major concern of buyers, leaving business cards one after another, requiring them to make an appointment to visit and obtain samples after the end of the exhibition, showing a strong willingness to cooperate.

Achieve a number of large orders Dunhuang net Group's overseas localization strategy has achieved initial results.

Known as the "first exhibition in the United States," ASD attracts more than 30, 000 visitors and 1800 suppliers each year, providing customers with 19 categories and more than 1 million products. Dunhuang Network has been deeply cultivated in the North American market for many years and has accumulated a large number of high-quality Class B customers. The appearance of ASD also attracted many old customers to come specially, and the exhibition site became a large-scale "netizen meeting".

Sergio Castillo, a retailer from Texas, started shopping online in Dunhuang three years ago. He made a special trip to Las Vegas to communicate with Dunhuang staff face-to-face about the latest platform services, and finally placed an order for $20,000 worth of mobile phone accessories on the spot. As a veteran retailer, Sergio Castillo recognizes Dunhuang.com 's sourcing service very much, which helps him complete the forward-looking product layout, such as the upcoming iPhone15 and the new mobile phone to be launched by Google, which is expected to usher in a new round of consumption peak.

For Chinese sellers, facing the needs of buyers directly is also a good time to discover and reach overseas business opportunities. This is also one of the strategic priorities announced by Dunhuang Network Group at the beginning of 2023-to speed up the layout of overseas localization. At present, DH Showroom of Dunhuang Network is expanding rapidly in addition to being put into operation in Los Angeles. In the next three years, it is expected to set up 100 core cities in key states such as California and New York. These offline exhibition halls will become a first-line window for direct dialogue with overseas buyers, opening up offline traffic for online shops on the platform and promoting more transactions. At the same time, MyyShop, the group's social e-commerce platform, is also active in major trends in the United States, including Cochella Music Festival, VidCon and so on.

Hu Zhenping, vice president of global business development of Dunhuang.com, said, "2023 ADS Market Week is a successful attempt for Dunhuang.com. We can communicate with potential customers face to face, better understand their needs, and demonstrate the strength of Dunhuang's strong supply chain. Dunhuang will be their best partner for these wholesalers, retailers and distributors."

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.