Shulou(Shulou.com)11/24 Report--

Do you have this feeling, there are fewer and fewer small players in the game world, even if it is summer vacation, it is difficult to hear those immature voices in the whole team. This is due to the strictest "new rules against addiction" in history. At last month's ChinaJoy event, Zhang Yijun, chairman of the Game work Committee, said that the world's most advanced and efficient anti-addiction system had been established in China within two years of the release of the new rules for preventing addiction.

You may not know how detailed the current anti-addiction policy is. First of all, all games have to be connected to a unified national real-name verification platform, and game manufacturers can only provide games for real-name users (that is, turn off the visitor mode).

Second, all game companies can only provide services to accounts of minors with their real names from 20 to 21:00 on Fridays, Saturdays, Sundays and official holidays, up to three hours a week. When the restrictions are done, the restrictions will not be carried out, anyway, they are very strict, underage, and they can only charge 400 yuan at the top of the month.

Overseas, the network protection of minors is also the degree of national concern. In the United States, California tried to legislate to ban the sale of violent games to minors, but was suspended by the Supreme Court a few years later because it was "unconstitutional." Japan, another big game country, has four grades for PC games a long time ago, but it is only used for the marking of game information. The only compulsory measure with the color of the government is the "regulations on Internet and Game Addiction Countermeasures" formally passed by the Kagawa Prefecture Council of Japan on March 18, 2020.

Even so, it can be seen that the protection of minors is not a simple problem that can be solved.

If we compare the domestic and foreign "anti-addiction" policies, the domestic implementation is not only nearly 20 years earlier than abroad (Japan), but also ahead of the concept so that they are forced to "synchronize". It is no exaggeration to say that it is leading the world.

From the data point of view, after the implementation of the new rules, the duration of online games for minors, consumption and other data have changed greatly. According to the 2022 Progress report on the Protection of minors in China's Game Industry, more than 86 per cent of parents are satisfied with the implementation of the new rules. On the one hand, 75% of minors play less than three hours a week. On the other hand, the proportion of households with private recharge of minors dropped to 15.43% in 2022, a significant decrease compared with 2021.

The data of game manufacturers are more intuitive. A number of game enterprise financial reports announced the number of minor users, game duration, consumption pipeline data showed a significant decline trend.

Tencent as an industry benchmark in the protection of minors is extremely eye-catching. In terms of data, Tencent's financial results for the first quarter of 2023 showed that in the local game business, minors accounted for only 0.4% and 0.7% of the game duration and running water, both of which were the lowest on record and significantly decreased by 96% and 90% compared with the same period in 2020.

In addition to implementing the requirements of the new regulations, Tencent has also actively explored innovative measures such as face recognition verification and gray production crackdown on rental numbers on the basis of compliance, which has made remarkable progress in preventing addiction and played a good leading role.

However, as face recognition involves sensitive information of minors, it is still necessary to be cautious in the process of implementation.

Some experts put forward the need to pay attention to the ethics and bottom line of the industry under face recognition. Deng Hongguang, a professor at the intellectual property School of Southwest University of political Science and Law, said the industry needs to focus on the minimum necessary research on the use of face recognition. Face recognition has played a certain role in underage anti-addiction system, but because face recognition involves the bottom line principle and cost of information use, society and manufacturers need to continue to explore and find better methods.

Li Jing, head of Tencent's minor parent service platform, said that at present, anti-addiction system's pain point has completely shifted to the issue of minors impersonating adult identity. Anti-addiction system construction is engaged in post-thinking and gradually moving forward. This is also in line with the requirements of national policy, to promote co-management and co-governance of minors, to Internet enterprises to do more prevention in advance.

While game manufacturers do a good job in preventing indulgence, parents should also perform their guardianship and educational duties, and should not be "shopkeepers".

Yu Zhiyun, lawyer of Beijing Cube (Shenzhen) Law firm, senior adviser to Shenzhen Law Association Education and uninsured Committee, and legal director of Shenzhen Futian District Juvenile Protection Service Center, said that Internet addiction is only a problem for children to use the Internet, and children encounter a lot of problems when using the Internet. These problems come from improper family guardianship, or the lack of family guardianship. At the same time, some parents' own Internet literacy can not keep up with the speed of children's development, so it is difficult to guide and cultivate children's correct Internet literacy.

Fortunately, more and more parents have realized this since the new rules came into effect two years ago. At a time when the protection of minors is making continuous progress, we also hope that people from all walks of life can continue to explore and work together to create a healthier network environment for the next generation of the motherland and help them cultivate better Internet habits and have a happy childhood.

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