Shulou(Shulou.com)11/24 Report--

On the evening of August 24, NetEase Yun Music held an earnings conference call for the first half of 2023. According to the teleconference, in the first half of 2023, NetEase Yun Music continued to improve the community atmosphere, innovate the content and product experience around music, and optimize the commercialization ability with music as the core. Both are positive in terms of operating profit and adjusted net profit for the first time. In the first half of 2023, the number of monthly active users of NetEase Yun music online music service still steadily increased to 206.7 million, an increase of 13.7% over the same period last year. The number of monthly paid users of online music service reached 41.75 million, realizing the growth of both user scale and payment scale.

Ding Lei said on the conference call that one of the important purposes of NetEase Yun Music is to support original music. Over the past decade, NetEase Yun Music has invested in excellent digital music content for a long time, which has played a great role in promoting the industry. Many excellent original musicians make sound and create music in NetEase Yun, interact with huge fans on the platform, and have a deep emotional connection. At present, NetEase Yun Music has more than 646 million musicians and has the largest beat trading platform in China. Original music is still the area where the platform is willing to spend the most resources to support and help.

According to the financial report, NetEase Yun Music's net income in the first half of 2023 was 3.91 billion yuan, with an adjusted net profit of 332 million yuan. Both operating profit and adjusted net profit were positive for the first time. In the first half of 2023, NetEase Yun Music continues to strengthen its music-centered product experience and commercialization ability. Thanks to the significant growth in subscription membership and the optimization of operational efficiency and cost structure, gross profit margin soared to 24.7% in the first half of 2023 and 12.6% in the same period in 2022. Ding Lei said that NetEase Yun Music has more than 200 million monthly active users, the platform is confident that users will be willing to pay through high-quality content and community experience, and will continue to make efforts in the direction of social entertainment in the second half of the year.

Ding Lei also pointed out that AI is very helpful in raising the lower limit of music, and NetEase has a deep accumulation in the field of AI music. NetEyun Music and Xiao Bing have jointly launched the AI singer music creation tool "NetEyun Music X Studio", which has been opened to NetEase musicians. The singing level of these virtual singers has been able to exceed that of most people. Ding Lei also introduced that AI can create very mature music works, especially in arranging music, but it is unlikely to produce top songs. It is reported that the research and development and application of NetEase Yun Music in the field of AI music focus on the level of auxiliary tools for musicians' creation. Through BEATSOUL trading platform, inspiration charging station, NetEase Tianyin and other cooperative platforms and music creation tools, NetEase Yun Music helps the majority of original musicians to create more and more high-quality music works, thus bringing users a unique experience.

In the first half of 2023, NetEase Yun Music continued to make outstanding original music support, and the popular styles of homemade songs appeared frequently, with remarkable advantages in rejuvenation and localization. The platform self-made song "Jingwei" and "to the Cloud" went out of the circle many times to detonate the whole network, which was widely praised. As of the first half of 2023, NetEase Yun's content library contains 136 million music tracks, including music from well-known brands and original musicians. By June 2023, the number of original musicians on the platform exceeded 646000, and a total of about 2.8 million music tracks were created. Through the continuous development and support of superior music categories, NetEase Yun Music continues to enhance the attractiveness of users in pop, rap, folk songs, K-POP and other categories.

Explore multiple music consumption scenarios, improve the efficiency of content distribution, and deepen the value of copyright. Cooperate with NetEase's various games "Fantasy Journey to the West" and "Egg Party" to expand the scene of diversified music consumption. Its copyright distribution platform, Yuncun Exchange, distributed more than 1 million songs in the first half of 2023. Recently, the intelligent recommendation function of songs online on the platform is "private DJ". In the follow-up, NetEase Yun Music continues to improve the efficiency of song distribution on the platform, help spread high-quality works, and let music copyright appreciate.

As the Yuncun community enters the new decade, diversified music services enhance user loyalty. In April 2023, NetEase Yun Music launched the "10th Anniversary of Yuncun" series of brand activities. This year marks the 10th anniversary of the launch of NetEyun music, and it is also a decade of prosperity and development for the Yuncun community. Over the past ten years, hundreds of millions of users have exchanged experiences, shared feelings and found resonance with other music lovers in Yuncun. With the increasingly diversified and personalized needs of young users, NetEase Yun Music is not only focusing on rich content, but also improving a more diversified music service experience. Entering 2023, NetEase Yun music content ecology is further prosperous, and the profitability of the platform is steadily enhanced, which also promotes the continuous positive cycle of Yuncun ecology.

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